Past real estate clients can become your personal lead-creation machine. However, that machine will only produce if you make the effort to stay in touch. A hard fact: If you forget your past real estate clients, they will forget you. Even if they loved you while you were helping them, you aren’t a part of […]
Do you want more real estate listings?
In this hot market, most agents do want more real estate listings. Many agents prefer working with buyers, but that IS a tougher road when there are more buyers than sellers. You may have to write numerous offers before getting an acceptance. A listing, if priced right, present well, and marketed properly, is almost a […]
A real estate resolution for 2021
Do you make New Year’s Resolutions? If so, here’s a good real estate resolution for 2021: Commit to “Working when you work.” “Don’t be fooled by the calendar. There are only as many days in the year as you make use of. One man gets only a week’s value out of a year while another […]
Get organized for a good start to 2021
In just over a week, the calendar will turn over and we’ll enter a new year. Last week we talked about things you could do to generate business in the final 2 weeks of 2020. Now let’s think about how to get off to a good start in 2021… First, to ensure that your 2020 […]
How will you make the most of the final 2 weeks of 2020?
How will you make the most of these last two weeks of 2020? Or WILL you make the most of them? Back when I was an agent, I learned that there were two schools of thought about selling real estate during the holiday season – which started with Halloween and lasted until at least January […]
Get out of your real estate comfort zone in 2021
Do you stay in your real estate comfort zone? Do you avoid doing anything that’s a bit scary? If so, you probably aren’t experiencing a great deal of success. You may be plugging along in your real estate comfort zone, serving clients who find you by chance or are referred to you. And – that […]
Dealing with potential discrimination in real estate
Like it or not, in your career, you potentially have to deal with issues of discrimination in real estate. While race and gender identity seem to be the ones in the news this year, discrimination can encompass many subjects, such as age, familial status, disabilities, and religion. Keep all of them in mind as you […]
Educate home buyers for success in a tight market
Unless you’re exclusively a listing agent, it has always been part of your job to educate home buyers. In today’s tight market it can mean the difference between empty pockets or a full wallet. At a time when hopeful home buyers are competing for every listing, you can find yourself writing offer after offer, with […]
When the real estate market is hot…
Unless you live where residents are fleeing from riots, it’s likely that your real estate market is hot. Listings come on the market and within a few days have multiple offers. It’s a tough time for buyers and an equally tough time for real estate agents. Either you’re scrambling to get listings or you’re struggling […]
Real Estate Expectations are Crucial
Real estate expectations have a huge impact on outcomes, both for you as agents and for your clients. Let’s begin at the beginning, back to when you first decided to become an agent. Were your real estate expectations reasonable, or did you think real estate would be an easy job that would instantly give you […]