The words you use in a blog post, on a web page, in an email, or in a prospecting letter are often the first impression your prospect has of you. As such, they’re important. Among other things, they tell that prospect whether you’re a professional; whether you’re a likeable person; whether you might be someone […]
Will you Flourish or Flop? Tips for year-end productivity
A strong finish to the current year will equal a strong beginning to the new one. We’re less than 2 months from 2019. What you do in those 2 months will determine whether you’ll flourish or flop, both now and in the new year. Perhaps you’ve had a great year in real estate and have […]
3 Budget-Friendly Renovation Ideas for Empty-Nesters
Another guest post, which you are welcome to share with your clients… Photo by Pexels Your last child has finally flown the coop, and instead of feeling a sense of freedom, you are overwhelmed by sadness. While you may think this reaction is confusing or unexpected, it’s actually perfectly normal. So normal, in fact, that […]
Real Estate Agents – Stay safely within your field of expertise
How many times has a buyer or seller asked you a question that was legally outside of your field of expertise? More importantly, how many times did you answer one of those questions without thinking about the liability? Always Avoid the Unauthorized Practice of Law As an agent, you’ve been schooled in real estate law, […]
For new real estate agents and future agents: What you won’t learn in class
If you’ve been an agent for more than a week, you know that real estate school left out some important lessons. Perhaps they were afraid no one would follow through and pay to take the test for licensing if they shared everything you need to know. The financial investment One of the first things that […]
Could you lose all of your client contacts in one day?
That’s a scary thought, isn’t it? Even scarier is that the answer is yes – you could. You could also lose all of your blog posts. (The good news is, it’s preventable.) An article I read earlier this week told the sad tale of a disabled veteran who ran his entire business through Facebook. He […]
Bringing Property Into the 21st Century
Today we have a guest post from Cassandra Moon, who says you’re welcome to share her information with your clients. Bringing Property Into the 21st Century One of the best ways to increase the value of an old property is through renovations and upgrades. Not only do modern designs and amenities make a home more attractive […]
Clarity in communication – do you make these mistakes with commas?
The comma. It’s just a tiny little squiggle amid the words that convey your marketing messages, your instructions, your requests, and even your declarations of love. And yet, as tiny as it is, it has an important purpose. A comma, or the lack of one, can change the meaning of your words and lead either […]
Use New Listings to Generate More New Listings
Traditional “Just Listed” cards inform neighbors of new offerings in hopes of finding a buyer among their friends and family members. If they’re sent at all – and most agents don’t spend the time or money to send them – they’re usually sent by the listing agent. But they can do much more, and NOT […]
Tell your potential real estate clients what you’ll leave out of your service
No, I’m not talking about responding to home sellers who want a discount on the commission – so you’ll agree based on leaving out some important services. From what I’ve read, that may be an effective way to bring them back to paying a full fee in exchange for full service, but that’s a whole […]