Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business – then making adjustments. Step one is to determine where your current business is coming from. A “best […]
Love and Your Real Estate Career
This is Valentine’s week, so thoughts of love are in the air. All the candy and flowers speak of romantic love, but as most of us know, there are many more varieties of love. I love my husband and sons, my dogs, my friends, and… the smell of new mown hay, huckleberries, and a nice […]
Under Served Real Estate Niches – Opportunity for you?
Generalists have the most competition. As long as you remain a real estate generalist, you’ll be competing for clients with nearly every other agent in your marketing area. Your challenge will be to capture prospects’ attention, then somehow make yourself stand out as THE one who will serve them best. That’s why so many agent […]
Nurturing Relationships With Past Clients and Your Sphere
By now you know that when you’re a real estate agent, your past clients and a loyal sphere of influence can be your personal gold mine. These are people who know you and trust you. They won’t hesitate to call you when they want to buy or sell real estate, and they’ll feel that they’re […]
Drip marketing – if it fails, it’s your fault
Drip marketing, also called continuity marketing, is simply the practice of keeping a steady flow of marketing materials going to the same people over and over. You use it with postal mail when farming a geographic territory or when prospecting to a specific set of buyers or sellers. You use it with email when you […]
You just can’t purchase this level of self-promotion…
The kind of self-promotion you just can’t buy… Do you know what kind of marketing will give you instant “expert” status in your community, but can’t be purchased? Newspaper articles. If you live in a small community, it’s articles in the local newspaper. If you live in a large community, it might be more difficult […]
Your real estate agent bio – things to consider
Hopefully you do have a real estate bio, and hopefully you do have it posted on your own website, on your brokerage website, on Realtor.com, on Active Rain, and on any and all the other real estate or social media sites you use. This post started out to be a reminder that it might be […]
Inaction is expensive. Can you afford it?
You know the cost of things you do, but do you know the cost of what you don’t do? You know what your marketing costs in terms of dollars and cents for things you purchase. When you contemplate adding a new marketing method or purchasing new equipment, it’s there in black and white. You can […]
What You Absolutely Need to Know to Ensure Your DIY Bedroom Remodel Is a Breeze
Today we have another guest post from our DIY expert, Paul Denikin of DadKnowsDIY.com. Enjoy! So, you’re about to tackle a bedroom remodel and you want to do it yourself — or at least most of it yourself. That’s great! DIY remodeling can be fun, rewarding, and even save you some money in the long […]
Back to work! What to do first for 2019
Are you ready to be back to work after days of parties, visiting, and not being able to connect with people you want or need to speak with? If you’re like me, it feels pretty good to say “OK – now to get back in the groove!” What is important to do right now to […]