Consistent real estate follow-up is one of the keys to success. Without it, there is not much point in bothering with lead generation. And – without it you’ll have little chance of repeat business and referrals from past clients. What does consistent real estate follow-up mean? How often is often enough? What is the best […]
The many faces of real estate lead generation
Real estate lead generation is a task you can’t ignore if you plan to earn a good income as agent – or even as an investor. So where do you / can you get those leads? Let’s look at the many ways. You can: Purchase them Place ads in magazines and newspapers Place ads on […]
Your real estate reputation is worth protecting
Your real estate reputation is and will be one of your most valuable possessions. Therefore, it is worth building and protecting. You actually have two reputations: one with past clients and one with people who are a part of the real estate business. That would include other agents, assistants, lenders, appraisers, inspectors, stagers, photographers, title […]
Prepping for a successful listing presentation
In today’s low-inventory climate, most real estate agents want listings – the more the better. You get them with good leads, combined with a successful listing presentation. First come the leads. How do you get them? In some cases, it’s through prospecting – sending a message that impresses a homeowner, so you are the agent […]
Real estate marketing has changed, but…
Real estate marketing has changed, and continues to change, but real estate buyers and sellers have not. The real estate marketing methods you use to reach prospective clients are far different than the methods used just a few years ago. Once upon a time, real estate brokerages depended upon print advertising in newspapers and magazines, […]
Avoid stereotyping real estate clients
A recent article by Nina Hollander reminded me of how silly it is to indulge in stereotyping real estate clients – or anyone else. Since her article was about stereotyping baby boomers, let’s begin there. The first thing to remember is that the baby boomer generation extends over 18 years – from 1946 to 1964. […]
Real estate listing strategies lead to success
In today’s market, with more buyers than sellers in most markets, you need some real estate listing strategies. Buyers are wonderful, but you might have to write twenty offers before getting one that’s accepted. If you have a few good listings, you’ll be assured of a closing now and then. The easiest real estate listing […]
How’s your real estate typography today?
Typography – the dictionary says typography is the style and appearance of printed matter. But of course, today it also applies to the style and appearance of words on a screen. Why is real estate typography important? Because good real estate typography will cause people to be attracted to (and read) your message – and […]
Add understanding to your real estate success toolbox
Your real estate success toolbox is filled with everything from area knowledge, to expertise in negotiating, to skill in writing property descriptions, and much more. If you stop and think about it, you could probably write a long list. Understanding should be on that list. This tool is double-sided. It begins with your understanding of […]
Write better prospecting letters to attract real estate clients
Better prospecting letters – or anything else – begins with good grammar, combined with correct spelling. But I harp about that – and about proofreading – all the time. Today is about the content. If you want to write better prospecting letters to attract real estate clients… Begin by realizing that you must write to […]