Agents across the country are coming up with ways to keep selling homes while accomplishing social distancing in real estate. One agent on Active Rain told me that she used photos and videos to create interest in her new listing and to “weed out” the buyers who would not have been interested after viewing the […]
The Corona virus and your real estate business
Despite the Corona virus, there are still people who will buy or sell homes. For whatever reasons, they can’t or don’t want to wait around for weeks or possibly months to make their moves. There ARE many reasons why people will still buy and sell. For instance: Some need to sell a house in probate […]
How can I hang on to real estate buyer leads?
You can hang on to real estate buyer leads by doing things other agents don’t do. But you don’t want to just hang on to the leads. You want to turn them into actual buyers, and then into past clients. How do you turn those real estate buyer leads into actual buyers? First, realize that […]
Real Estate Marketing Methods – passive and active
Have you stopped to think about the difference between passive and active real estate marketing methods? What IS the difference between the two? After all, every method requires you to take some action. Passive real estate marketing methods include activities such as: Placing a sign in front of house or property. Putting an ad in […]
Can you enjoy a stress-free real estate career
Is a stress-free real estate career even possible? Well… no. But if you learn to set the right rules and expectations, you can make it much MORE stress-free. Where does stress in a real estate career originate? It comes from work, family, and friends. It originates from pressure that you allow to be heaped on […]
Real estate agents working from home – yes or no?
Real estate agents working from home – is it a good idea? Way back when I was licensed in 1985, no one had even heard of real estate agents working from home. At least not here. You got up in the morning and either went to the office or to an appointment with a client […]
Can real estate agent advice become outdated?
Do you worry about following outdated real estate agent advice? When someone advises you to read a book by one of the legendary marketing gurus like Claude Hopkins or EugeneSchwartz – or sends you a link to an article written years ago, do you go, read, and see what you can learn? Or – do […]
Put your real estate website to work for you in 2020
Have you put your real estate website to work for you? Is it promoting you as the expert in your neighborhood or niche? If not, isn’t it time for it to quit sitting there and get to work? Yes, I know. Before it can work for you, you have to work for it. Too bad […]
Effective real estate networking in 2020
Do the words “real estate networking” make you cringe? When you hear the words “real estate networking” do you cringe? Does it make you think of events filled with people running around shoving their card at everyone without stopping to get acquainted? Those people ARE annoying, and the events can be less than fun, but […]
Promote your real estate website with off-line marketing
Your real estate website is a powerful tool… Last week we talked about the importance of your personal real estate website. When you offer advice for buyers and sellers, community pages, and blog posts about local places and events, it will be valuable to consumers. When you let your personality shine through via your bio […]