By now you’ve heard repeatedly – you can’t stop marketing your services if you want a steady income flow. But how much prospecting/marketing/self-promotion is enough? To answer that question, you first need to determine the income that you want. Just for the sake of picking a number, let’s say it’s $100,000 per year. Next, go […]
Smile! You (and your buyers) are on Candid Camera
You may be too young to remember that old show, but it was entertaining. The producers staged all sorts of strange situations and then filmed how people reacted. I often wondered if some people said no when asked for permission to air the film. Today, stores and cities have cameras all over the place as […]
How new real estate agents can get listings
Quite often, new agents begin by working with buyers, but nearly everyone wants to have some listings as well, so how do you go about getting them? Start developing your own geographic territory. Choose a neighborhood you know and like, then do the research to learn whether the turnover there is enough to make it […]
5 Rules for writing prospecting letters to homeowners
Your real estate prospecting letters can bring good results, or they can do nothing at all. It all depends upon whether you follow these five rules. 1 – Never, ever begin with “I” or “We.” It’s your prospecting letter, but if you want your potential client to read it and respond, it has to be […]
Do you talk yourself out of real estate success?
First – for real estate agents… Do you talk too much? You might, even if you aren’t aware of it. If you’ve ever felt that you were on the verge of signing a new listing or a purchase agreement, but it suddenly went sideways, talking too much might have been the cause. You might have […]
When you need real estate marketing copy, choose a real estate copywriter
Did you know – there are even more kinds of copywriters than kinds of real estate agents. The overall term “copywriter” encompasses a great many specialties, and only some of them are related to making sales. Copywriters create catalog product descriptions, inserts in prescription medications, instructions that come with your new appliance or technical gizmo, […]
Are you hiding from potential clients?
You are if your website doesn’t reveal your location. Think about this… there’s a couple who has been notified by an employer that one or the other of them is being relocated to your city. One of the first things they will do is go on line and search to see what it will cost […]
5 Ways to Avoid Moving Day Mishaps
Here’s a new guest post from Suzie Wilson, author of The Ultimate Guide to Prepping Your Home for an Open House. Five Ways to Avoid Moving Day Mishaps It seems impossible to associate moving day with anything other than stress. However, if you plan and prepare, you may avoid much of the distress and headaches […]
Your First Real Estate Prospecting Letter
If you’re a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that you’re now an agent. Your first thought might be “My sphere of influence? I don’t have any influence!” I know that’s what I thought the first time I heard […]
Real estate prospecting – letters or postcards?
When you prospect for new real estate clients, should you use letters or postcards? Real estate prospecting letters allow you to say a bit more than you can say on a postcard. They let you enter into the mental conversations that your prospects may be having as they read your message. They let you offer […]