Drip Marketing Builds Trust – When It’s Done Correctly
Trust is a rare and valuable commodity these days.
Every time we turn on the TV news, pick up a newspaper, or even log in to our own e-mail, we get another story about someone who has broken either public or private trust by lying, cheating, stealing, or abusing.
It’s enough to make us all skeptical of everyone we meet – and that’s just what it has done.
So… when you want a new customer you have to do something to gain his or her trust.
Drip marketing can accomplish that task – if you do it with an attitude of giving before you get.
It requires a bit of planning – you can’t just send a message saying “Here I am and I want your business.” Your drip marketing letters need to first show them that you care enough to give them some help or advice with no strings attached.
The second reason to use drip marketing:
I can help..
To help you write a hard-working, trust-building drip campaign I wrote a free report outlining the steps that will help you organize your materials and construct a set of letters that build, each upon the last, to position you as the person they can trust.
Follow these steps, and by the time your prospects have heard from you 3 or 4 times, they’ll begin to trust that you are a person who will help them make the right decisions to benefit their own lives. They’ll know that you aren’t just trying to use them for your own benefit.
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Please call or write if you have questions or comments,
Marte Cliff, Real Estate Copywriter
I specialize in making you stand out from your competition – and making people eager to use your exceptional service!