Professional real estate copywriting services
Copy by Marte offers custom real estate copy plus pre-written prospecting and lead-retention letters for the real estate industry.
Who needs professional real estate copywriting?
Every real estate professional who:
Doesn’t write well,
Doesn’t like to write, or
Feels his or her time is better spent in front of clients
If I just described you, then YOU need a professional real estate copywriter.
What will professional real estate copywriting from Copy by Marte do for you?
Professional real estate copywriting will help you stand out from the crowd.
The content in your real estate website, your personal brochure, or your prospecting letters are often the first impression that a prospective client has of you.
As your real estate copywriter, I will make sure that first impression is outstanding.
I’ll provide the copy for:
- Your home page
- Your buyer and seller pages
- Your real estate agent bio
- Your community pages
- Pages offering useful information related to your real estate niche.
Then I’ll write the promotional copy for your personal brochure, your postcards, your prospecting letters, and your press releases. I’ll ghost-write articles to publish in your local newspaper or your personal blog. If you wish, I’ll also write your MLS descriptions and copy for property brochures and flyers.
In other words, I’ll provide the words you need to promote your services and build your business.
How should you choose a real estate copywriter?
Choose someone who understands real estate. I was an agent and then a broker/owner for 19 years before turning to writing full-time. I not only know your language, I know the challenges you face.
Choose someone with a good reputation. I’m pleased to say that I have many clients who come back to me again and again because they know they can count on me to meet my deadlines and produce copy that makes them stand out above their competition.
Choose someone who studies the psychology of marketing and would never, ever advise you to send a letter or upload a web page beginning with the word “I.” While your marketing materials are there to promote you, they must always be about your prospective client and his or her wants, needs, fears, and desires.
Choose someone who has a good grasp of the English language and who won’t make you look foolish. (It seems silly to mention that, but I’ve seen plenty of web pages that made the agents look a bit foolish.) At the same time, you don’t want a writer who is so stuck on proper grammar that the conversational tone is lost. No one wants to read a letter or web page that sounds like an encyclopedia entry.
Choose someone who is willing to talk with you and understand your way of doing business. Getting acquainted with clients is something I enjoy – and I know it helps me do a better job of promoting them.
If you’re just getting started with self-promotion, where should you begin?
Your real estate agent bio
While your personal website should become the hub of all your marketing efforts, I think you should begin with your agent bio. Your bio can be posted on your company site and your social media sites even before you have your own website.
Your personal website
Next is your personal real estate agent website, because you can fill it with good information that shows why YOU are the agent they need. All of your other marketing materials, including your email signature, can and should direct prospects back to your website.
I believe every agent should be blogging, but realize that if you simply hate to write, it probably isn’t an option. I do offer pre-written blog posts you can use to keep your website active, and of course I’m available to ghost-write posts for you.
Prospecting and farming
Prospecting is all-important, and while I offer a variety of pre-written prospecting and farming letters, I’m also glad to write custom letters and postcard copy for you.
A personal brochure can be useful as an addition to prospecting letters, and you should absolutely be sending press releases to your local newspapers when you do something newsworthy.
Staying in touch with past clients, your sphere of influence, and current leads
Your past clients can be a personal gold mine, both for referrals and for repeat business. BUT… if you forget them, they’ll forget you. My pre-written letters will help you stay “top of mind” with those important people.
Current leads will wander away if you don’t stay in touch. Use my letters to make sure you’re the one they think of when they’re ready to act.
You’ll find the letters you need on my prospecting letters page.
What’s the first step?
Write me at firstname.lastname@example.org or pick up the phone and call 208-448-1479. I’m usually available from 10 a.m. until 4 p.m. Pacific Time. If I’m not here, I will return your call at the earliest opportunity.
I look forward to helping you,