Who needs a real estate copywriter?
Every agent, broker, lender, inspector, or other professional associated with the real estate industry
who wants to promote his or her business and either:
Doesn’t write well,
Doesn’t like to write, or
Feels his or her time is better spent in front of clients
If I just described you, then YOU need a real estate copywriter.
What will a real estate copywriter do for you?
Your real estate copywriter will help you stand out from the crowd. Since your website and other written materials are often the first impression that a prospective client has of you, she’ll make sure that they portray you as that individual the client can rely on to provide excellent service – and help turn their real estate goals and dreams into reality.
She’ll provide the copy for all of your web pages, including your home page, your buyer and seller pages, your “about me” page, your community pages, and pages offering useful information related to your real estate niche.
Then she’ll write the promotional copy for your personal brochure, your postcards, your prospecting letters, and your press releases. She’ll ghost-write articles to publish in your local newspaper or your personal blog. If you wish, your copywriter will also write your MLS descriptions and copy for property brochures and flyers.
In other words, your real estate copywriter will provide the words you need to promote your services and build your business.
How should you choose a real estate copywriter?
Choose someone who understands real estate. I was an agent and then a broker/owner for 19 years before turning to writing full-time. I not only know your language, I know the challenges you face.
Choose someone with a good reputation. I’m pleased to say that I have many clients who come back to me again and again because they know they can count on me to meet my deadlines and produce copy that makes them stand out above their competition.
Choose someone who studies the psychology of marketing and would never, ever advise you to send a letter or upload a web page beginning with the word “I.” While your marketing materials are there to promote you, they must always be about your prospective client and his or her wants, needs, fears, and desires.
Choose someone who has a good grasp of the English language and who won’t make you look foolish. (It seems silly to mention that, but I’ve seen plenty of web pages that made the agents look a bit foolish.) At the same time, you don’t want a writer who is so stuck on proper grammar that the conversational tone is lost. No one wants to read a letter or web page that sounds like an encyclopedia entry.
Choose someone who is willing to talk with you and understand your way of doing business. Getting acquainted with clients is something I enjoy – and I know it helps me do a better job of promoting them.
If you’re just getting started with self-promotion, where should you begin?
While your personal website should become the hub of all your marketing efforts, I think you should begin with your agent bio. Your bio can be posted on your company site and your social media sites even before you have your own website.
Next is your personal agent website, because you can fill it with good information that shows why YOU are the agent they need. All of your other marketing materials, including your email signature, can and should direct prospects back to your website.
I believe every agent should be blogging, but realize that if you simply hate to write, it probably isn’t an option. I do offer pre-written blog posts you can use to keep your website active, and of course I’m available to ghost-write posts for you.
Prospecting is all-important, and while I offer a variety of pre-written prospecting letters, I’m also glad to write custom letters and postcard copy for you.
A personal brochure can be useful as an addition to prospecting letters, and you should absolutely be sending press releases to your local newspapers when you do something newsworthy.
What’s the first step?
Write me at firstname.lastname@example.org or pick up the phone and call 208-448-1479. I’m usually available from 10 a.m. until 4 p.m. Pacific Time. If I’m not here, I will return your call at the earliest opportunity.
I look forward to helping you,
P.S. Want to learn more about me or read my testimonials? Click here.