Like it or not, in your career, you potentially have to deal with issues of discrimination in real estate. While race and gender identity seem to be the ones in the news this year, discrimination can encompass many subjects, such as age, familial status, disabilities, and religion. Keep all of them in mind as you […]
Educate home buyers for success in a tight market
Unless you’re exclusively a listing agent, it has always been part of your job to educate home buyers. In today’s tight market it can mean the difference between empty pockets or a full wallet. At a time when hopeful home buyers are competing for every listing, you can find yourself writing offer after offer, with […]
When the real estate market is hot…
Unless you live where residents are fleeing from riots, it’s likely that your real estate market is hot. Listings come on the market and within a few days have multiple offers. It’s a tough time for buyers and an equally tough time for real estate agents. Either you’re scrambling to get listings or you’re struggling […]
Real Estate Expectations are Crucial
Real estate expectations have a huge impact on outcomes, both for you as agents and for your clients. Let’s begin at the beginning, back to when you first decided to become an agent. Were your real estate expectations reasonable, or did you think real estate would be an easy job that would instantly give you […]
How to be valuable to real estate prospects and clients
One of the agents who responded to my survey about what you did and didn’t learn in real estate classes said he or she wished they’d taught how to make yourself valuable to real estate prospects and clients. Can you do that? Sure you can. And you can do it even if you’re a new […]
Did you learn all you needed to know in real estate licensing classes?
When you finished your licensing classes, passed the test, and got your shiny new real estate license, did you feel ready to get out there and get to work? Many didn’t. And many complain about working with agents who didn’t learn some of the basics. As a result, I decided to create an e-book to […]
2 keys to real estate self-marketing success
Yes there are far more than 2 keys to real estate self-marketing success, but today we’ll focus on just two of them: focus and self-discipline. You have dozens (hundreds?) of choices regarding how, where, and when to market your services. And that’s the problem. There aren’t enough hours in the day to pursue all of […]
A unique real estate website is more important than ever
Do you really need a unique real estate website? Yes, and it is more important in 2020 than even before. Owning your own real estate website has been important ever since buyers and sellers began searching on line rather than picking up the phone or walking into a real estate office to make inquiries. Year […]
Agents, do your COVID forbearance research!
Why do you need to do COVID forbearance research? Because it appears that at least some forbearance programs could throw a monkey wrench into your clients’ plans to sell. If COVID hadn’t already done enough to disrupt our lives, here’s one more… Don’t wait to do your COVD forbearance research. Do it as soon as […]
Could COVID Movers be your next source of clients?
We may find that the pandemic has created a large group of buyers and sellers who hadn’t even considered moving at this time last year. I call them the COVID movers. Employees once wanted – needed – homes within a short commute to the workplace. Now, many of those employees are working remotely from home, […]