Can a New Real Estate Agent Have
a Client-attracting Bio?
Yes, of course.
New real estate agents who have had good advice know that they need a website – and they know that the website needs an agent bio.
Even agents who aren’t quite ready to invest in a website are often required to submit a bio for the company website. Others want a bio for Active Rain, LinkedIn, Facebook, or some other social site.
So they contact me, worried that because they can’t talk about real estate experience and expertise, there’s nothing to say that will help them build their business.
They need not worry.
Everyone has done something before turning to real estate as a career. Some have spent years in a real-estate related occupation. Others have had rich and varied experiences in a number of jobs. Some have been involved in volunteer work, or have simply gained a wide range of skills while wearing the many hats of a Mom or Dad.
The trick in writing a new agent bio is to focus on the agent’s skills, personality traits, personal values, and philosophy – without mentioning their “newness.”
Think of how many of the skills and personality traits that can make an agent stand out are shared with other occupations. For instance:
- Focused listening skills
- Mathematical skills
- Knowledge of the mortgage industry
- Organizational skills
- Technological know-how
- Decorating/staging skills
- Construction experience
- Valuation/assessment experience
- Teaching skills
- Public speaking experience
- Writing/marketing experience
- Knowledge of the city – even from being a cab driver or a pizza delivery person!
When needed I can also add information about why they appreciate their community – to show that they do have area knowledge. And of course I try to add a small bit of personal information such as hobbies, pets, and volunteer work just to give readers another way to connect via a shared interest.
People tend to like other people who are “like them” in some way – even if the connection is as simple as a shared interest in boating, dog training, or needlepoint. That small connection can be the turning point that causes an “I choose you” response.
After reading and re-reading an agent’s answers to my agent questionnaire and reading the notes I’ve taken during a phone conversation, I’ll often see a set of skills and values that are common to all they’ve done. This is true even when past experiences seem at first glance to be diverse.
This common thread becomes the “anchor” for their bio.
Being a brand new real estate agent doesn’t mean being a brand new person. So yes, even a new agent with no experience can have a persuasive agent bio.
Wishing you boundless prosperity,
P.S. Yes, of course I can help you with that bio, and when you’re ready, I’ll help with customized prospecting letters, web pages, brochures, postcards, or newsletters. Just get in touch and let me know what you need.
I’ll also be happy to talk with you – and help you come up with a marketing plan.
Meanwhile, please visit my new agent site for both advice and freebies.