Once again, we’re about to see an abundance of distressed homeowners. Thankfully, there’s no housing crash this time. However, due to COVID-19, there are a lot of people who are, or soon will be, unable to keep up with mortgage payments. Thanks to the CARES Act that President Trump signed in March, those with government-sponsored […]
If you prefer to serve home buyers
We’ve been focused lately on getting listings. Perhaps you prefer to serve home buyers. If so, you want good leads. Where are your home buyer leads coming from right now? Do you purchase leads? Do buyers come to you via the search function on your website – or from capture boxes? Are most of your […]
Your successful listing appointment…
For the past couple of weeks we’ve been talking about how to get listing leads. Now that you’ve got a listing appointment (or two or three), how can you be sure to get the actual listing? First, make a positive impression by being on time for your listing appointment. In fact, get to the neighborhood […]
How to list real estate – part 2
Last week we discussed the fact that if you want to list real estate, you need to become the agent that sellers want and need. From there it only makes sense that you’ll have to make yourself visible to people who want to sell their houses or other property. But wait… before you go all […]
Getting real estate listings
A few agents who responded to the survey I sent in July asked me to address the issue of getting real estate listings. As every seasoned agent knows, this is not a question that can be answered in 1,000 words or less, so I decided to take it one step at a time. The first […]
Your speech habits affect both your image and your self-confidence
Today’s message is about your speech habits – but only partly about grammar. Some grammatically correct words convey a message that can undermine your self-confidence and your image as a professional. We all have words that we use routinely in speech. Unfortunately, a few of those words make us sound silly, while a few others […]
Introducing Ricki Eichler McCallum, real estate author
Who could be better to write books about real estate than a woman who has been heavily involved with all aspects of real estate for forty years? No one, and that’s why I’m happy to introduce real estate author Ricki Eichler McCallum. Ricki Eichler McCallum has been a real estate broker for forty years in […]
Do real estate agents need a personal brochure?
I don’t know that it’s an absolute must, but I do think using a personal brochure for real estate self-promotion is a good idea. Your real estate bio is there on your website and on your social media accounts for all to see. But will the people you reach with your prospecting letters take time […]
A new real estate brokerage model?
I just read a crazy article about the real estate brokerage model of the future. This new model is inspired by two things: A coffee house and COVID-19. OK – made no sense to me, but… The coffee house concept is that it would be a welcoming environment, with everything you need right at hand. […]
What do you think when you see a sign that says: “Big sale on Banana’s?”
Do you wonder about the price of bananas? Do you cringe at the misspelling? Or does your mind come up with a sarcastic thought like “Banana’s what is on sale? What does a banana own?” (Yes, that would be me.) It’s been a long while since I’ve harped about grammar and word usage, but the […]