Whether you’re delivering your message by postal mail or email; when you’re writing to real estate prospects, past clients, or those in your sphere, remember this: Each person on your list is an individual – not a crowd. When you write a real estate prospecting letter, you’ll probably send it to at least a few […]
Do you make these real estate marketing mistakes?
Real estate marketing mistakes happen when there’s a disconnect between the marketing you do and the marketing that works. That confusion between facts and myths can cause you to spend both time and money without getting the results you desire. Consider the following statistics and survey results, then decide if you’re on track – or […]
An often overlooked real estate agent success component
You could be doing almost everything right for real estate agent success, yet not quite getting there. You could be: Prospecting for new listings. Capturing buyer leads from your website. Networking, making cold calls, and knocking on doors. Staying in touch with past clients and those in your sphere. Carefully following your market trends. Writing […]
Real Estate and the Long Holiday Weekend
Happy Independence Day! As we celebrate our nation’s birthday, I think of how fortunate we all are, and how much we owe to our Founding Fathers. We cannot repay them, but we can honor their memory – and honor our Armed Forces past and present – by appreciating our independence and celebrating our freedom to […]
Summer is busy, so automate your marketing
“I’m so busy” might sound like a good excuse to postpone marketing for the summer, but… … you know what will happen if you stop. Your pipeline will empty out. Then you’ll wake up some morning in the fall and realize that you have no listings and no buyers searching for homes. You’ll be unemployed […]
Own and build on your own business foundation
You wouldn’t invest thousands of dollars into building your house on someone else’s foundation, so why would you build your career on someone else’s business foundation? It’s a question I ask every time I hear a story like the one I heard on the radio last week. It seems that an outspoken conservative had built […]
Warning: Linking for SEO could damage your credibility
If you’ve been paying attention to advice from web gurus, you know that linking for SEO is important. The experts say your blog posts should include both internal and external links. In addition, you should be commenting and posting in other places that will provide back-links to your own website. Linking for SEO within your […]
Are you educating your clients about seller safety?
Your sellers may not be aware that offering their home for sale does pose safety risks. Are you talking with them about those risks and giving them a checklist of seller safety measures to follow? So much of seller safety seems like common sense, but… sometimes good sense isn’t so common. For instance, take the […]
Do your words make a good first impression?
Making a good first impression is vital in business. If you fail, that first impression might well turn into the last impression. So be careful. When a prospect calls you, will they get a good first impression? Hopefully, if you’re available to answer the phone, the answer will be yes. You’ve taken a second to […]
Do you make this major blogging mistake?
If you do make this blogging mistake, there’s good news: It’s the absolutely easiest mistake to correct. I’m not convinced that anyone actually understands how to please the Google gods, but from what I’ve read, I assume that Google approves of people who share – as in sharing our visitors. Google wants us to include […]