Agents tell me that thanks to search functions, they have hundreds of web-generated real estate buyer leads to manage. Their systems may be automatically sending those buyers information on new listings, but they feel that isn’t good enough. After all, if those buyers have been exploring several sites, it may be the same information other […]
It’s National Dog Day!
August 26 is National Dog Day – a good time to celebrate the canine who enriches your life. Give him or her an extra hug today. (Yes, I know, “experts” say dogs don’t like hugs. Mine do.) If you’re currently “dogless” or need one more, it’s also a good time to check out Petfinders or […]
When is it time to fire a real estate client?
Have you ever fired a client? Why or why not? Something I learned after 19 years in real estate and another dozen plus years in copywriting is that sometimes the best thing you can do for yourself is to fire a client – or not “hire” them in the first place. Which clients should you […]
What does professionalism mean in real estate?
As you know, there are real estate agents and real estate agents. Some of the people you deal with are professionals, and some… are not. To put it bluntly, some should be in some other line of work. So what does it mean to be a real estate professional? There are two sides to professionalism: […]
Construction Loans in Texas
Are you thinking of building a new home in Texas? Will you need a construction loan to do so? If so, please meet Mike Clover, leader of the Mike Clover Group at Homewood Mortgage in Dallas, Texas, and one of my favorite people. I’ve been acquainted with Mike for several years and know his dedication to […]
What can you do with fifteen minutes?
What can you do with fifteen minutes? Because a day in the life of a real estate agent is often dotted with appointments, you sometimes find yourself between things, with ten, fifteen, or twenty minutes before the next commitment. When I was an agent, I found it frustrating to have those “wasted” chunks of time. […]
Get more Repeat Clients, Referrals, and Reviews
Many agents feel that they’ve really “made it” when they can look at the past year’s transactions and see that the majority of them came from past clients and referrals. It’s a sign that your past clients have confidence in you – you’re doing a job you can be proud of. So how do you […]
Do you sometimes feel that Google runs your life?
If you’re a real estate agent – or any other kind of service provider – you need a website. Then you need visitors to that website. Some accomplish that entirely by driving visitors from other places such as Facebook, Twitter, print marketing materials – including prospecting letters and business cards. Others use ads on Google, […]
Fair Housing, Real Estate Marketing, and You
Although the Fair Housing Act (also known as the Civil Rights Act) was signed into law in 1968, making it illegal to discriminate against home buyers or tenants on the basis of race, color, religion, national origin, and gender, we didn’t hear much about it in our area until the late 80’s. My real estate […]
Real Estate Opportunities – embraced or overlooked?
When you’re in a café or a store and overhear a conversation about real estate, do you introduce yourself and join in, or do you walk away? Any time you introduce yourself to strangers you might be taking a step to success. At the same time, you’re taking a chance on being rejected. Those folks […]