That’s a scary thought, isn’t it? Even scarier is that the answer is yes – you could. You could also lose all of your blog posts. (The good news is, it’s preventable.) An article I read earlier this week told the sad tale of a disabled veteran who ran his entire business through Facebook. He […]
Bringing Property Into the 21st Century
Today we have a guest post from Cassandra Moon, who says you’re welcome to share her information with your clients. Bringing Property Into the 21st Century One of the best ways to increase the value of an old property is through renovations and upgrades. Not only do modern designs and amenities make a home more attractive […]
Clarity in communication – do you make these mistakes with commas?
The comma. It’s just a tiny little squiggle amid the words that convey your marketing messages, your instructions, your requests, and even your declarations of love. And yet, as tiny as it is, it has an important purpose. A comma, or the lack of one, can change the meaning of your words and lead either […]
Use New Listings to Generate More New Listings
Traditional “Just Listed” cards inform neighbors of new offerings in hopes of finding a buyer among their friends and family members. If they’re sent at all – and most agents don’t spend the time or money to send them – they’re usually sent by the listing agent. But they can do much more, and NOT […]
Tell your potential real estate clients what you’ll leave out of your service
No, I’m not talking about responding to home sellers who want a discount on the commission – so you’ll agree based on leaving out some important services. From what I’ve read, that may be an effective way to bring them back to paying a full fee in exchange for full service, but that’s a whole […]
4th Quarter Marketing for Real Estate Professionals
The 4th quarter is here – already! In just 3 months, the holidays will be history and we’ll be in January, 2019. What does that mean for you as real estate professional? It means that you have less than 3 months to reach your goals for 2018 – and you’ll need to overcome an age-old […]
Make your real estate marketing copy the best it can be
How can you make your real estate marketing copy the best that it can be? Different methods work for different people, but here’s one that has worked for me – and may work for you as well. The first thing to remember is that in most cases, good real estate copy demands an investment of […]
End-of-Summer Home Prep Will Save You Headaches and Hundreds
Today’s message is a guest post from Paul Denikin at Dadknowsdiy.com Take his good advice and get your home ready for winter. The summer is typically a time that most associate with relaxation, as they should. But, as a homeowner, the summer – or at least the tail-end of it – should also be associated […]
Marketing Your Real Estate Services – Step #5
Last week we went over the first 4 steps in marketing your real estate services. If you’ve forgotten them, they were: Choose your target audience Determine what is most important to them Decide which of your skills, talents, and personality traits to showcase in order to appeal to them Put it all in writing and/or […]
Marketing your real estate services – first know your audience
You need to market your services – but do you know your audience? Real estate isn’t like it was back when I started in 1985. You can’t just go to the office and expect that your agency’s advertising will bring in buyers and sellers who will be yours because it is your floor day. It […]