That rotten virus threw a major kink in your real estate business when all of a sudden you either couldn’t list or show homes at all, or could do so only when using extensive precautionary measures. How have you and your real estate business reacted to the crisis? Some agents went into hiding – and […]
5 ways to fill your real estate client pipeline
It’s time to fill your real estate client pipeline. If your activity has been limited these past few weeks, your real estate client pipeline may be sadly depleted. Even if you’ve been allowed to work, your life and your business have been impacted by the nation-wide shut down and stay-at-home orders. The good news is […]
A new real estate niche for you to consider?
Would you like to pursue a new real estate niche that leads to fast closings? When an agent called to ask me if I would write a set of letters for a new real estate niche he wanted to pursue, I agreed, but thought it would have little appeal. Now, however, I’m reconsidering. Perhaps this […]
Be ready for a real estate surge when the crisis ends
Will you be ready for the real estate surge when this crisis ends? When this crisis has finally passed, we should see a huge real estate surge. That hopefully means that you’ll be busy beyond belief. It also means that now is the time to take care of tasks you won’t have time for later. […]
New real estate prospecting letters!
New real estate prospecting letters are now available Thanks to agents who write me to ask “Do you have…” you have two new real estate prospecting letter sets to help you fill your listing pipeline. The two sets are: Prospecting to Absentee owners of single family rental homes. This set offers a variety of reasons […]
Trust your instincts in marketing your real estate services
Today’s message is for new agents – and for long-time agents who my be thinking there’s a better way to market their real estate services. If that’s you, I expect you’re reading and researching, thinking that you’ll find a good idea you haven’t tried. And you might. Good ideas for marketing real estate services do […]
More real estate homework – work with your contact lists
Do you keep your contact lists religiously up-to-date? Do you have every prospect in their proper place? Do you add every new contact? Do you move people from “prospects” to “past clients” when their transactions close? If you keep your contact lists up to date, give yourself a gold star! If you haven’t been keeping […]
Silver linings – small blessings?
Have you noticed? There are fewer spam emails lately – fewer phishing phone calls – and less junk in the postal mailbox. What a breath of fresh air! I don’t want anyone to be out of work and out of income, but I wish that while the people responsible for all that are laid off, […]
Advance your real estate career while stuck at home
Can you advance your real estate career when you can’t get out and about? Sure you can. You may or may not be stuck in the house – different rules are in place in different communities. Regardless, your activities have slowed down as you, your clients, and your prospects try to observe social distancing. For […]
Social distancing in real estate – how to keep selling
Agents across the country are coming up with ways to keep selling homes while accomplishing social distancing in real estate. One agent on Active Rain told me that she used photos and videos to create interest in her new listing and to “weed out” the buyers who would not have been interested after viewing the […]