COPY BY MARTE

Real Estate Copywriting

Real Estate Copyrighting

Do You and Your Prospects Speak the Same Language?

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You might all speak English, but if you speak “text” and your prospects don’t – you may be losing them to confusion. As more and more people are texting, those acronyms and other abbreviated forms of communication are slipping more and more into email messages, blogs, and even newspaper articles! But are you SURE everyone […]




Burning Bridges Behind Me…

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You’re probably too young to remember that old song… It had a beautiful melody and a sad, romantic, message about lost love. But burning bridges in business is not romantic, and certainly doesn’t have a beautiful melody. Perry Marshall once sent a message about a woman who “lurked” around his site for 3 years before […]




We’re hard-wired to resist sales pitches

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Think about it… the last time you could see and hear that someone was working hard to sell you something, didn’t you shut down? Even when you agreed to an appointment with someone to hear all about what they had to offer, didn’t you set up a shield of resistance? Why? Because we want to […]




Real Estate Marketing – Automate for Consistent Marketing

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Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence […]




The Relationship-Building Value of Drip Marketing

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The name “drip marketing” doesn’t sound very glamorous. In fact it sounds kind of, well, drippy. But its value in building relationships with your clients and prospects is far from drippy. Used in a permission-based e-mail campaign, or in a postal mail campaign, drip marketing does more than remind your prospects that you exist. It […]




Write to individuals, not crowds

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How many times have you gotten a letter from a real estate agent (or any other marketer) that was addressed to “Dear Homeowner?” If you get many real estate letters, you’ve probably seen several like that. Then, to make matters worse, the letter will go on to use phrases such as “people like you” or […]




Is Your Real Estate Niche Making You Sick?

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The Law of Attraction says that whatever you think about with emotion will become a part of your life… So if you’re working in a niche that causes you to emotionally react in a negative way, you’re bringing misery upon yourself. If you’re dealing with short sales, divorce, or death, give this some thought. Are […]




Real Estate Agents – Are you reaching out to FSBO sellers?

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…or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?” Because they’re trying to sell without the aid of a real estate agent, you might think they don’t want to hear from you. And you’d be right about some of them. But not all. Some of them may be trying […]