You already know that your real estate sphere of influence and your past clients can be your personal gold mine. These are people who already know, like, and trust you. However, humans being humans, they’re also apt to forget about you if you forget about them. They’re your gold mine. How do you mine that […]
The astonishing reason why real estate agent bios are vital
You may have been advised that real estate agent bios are vital – but perhaps didn’t believe it. Perhaps you thought “No one reads those. Why should I bother?” Of course some people DO read those. They are the people who have decided that you might be the agent to choose. So they want to […]
Real Estate Success Attracts Real Estate Success
Real Estate Success Attracts More Real Estate Success Despite saying – and perhaps even believing – that we are independent thinkers, we humans really are herd animals. We want the safety and security of doing what others have done and are doing. That’s why we tend to choose the café with the crowded parking lot […]
Increase your share of the real estate market…
Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business. If you’re spending time and money without the results you want, it could be time to make adjustments. […]
Love and Your Real Estate Career
This is Valentine’s week, so thoughts of love are in the air. All the candy and flowers speak of romantic love, but as most of us know, there are many more varieties of love. I love my husband and sons, my dogs, my friends, and… the smell of new mown hay, huckleberries, and a nice […]
Under Served Real Estate Niches – Opportunity for you?
Generalists have the most competition. As long as you remain a real estate generalist, you’ll be competing for clients with nearly every other agent in your marketing area. Your challenge will be to capture prospects’ attention, then somehow make yourself stand out as THE one who will serve them best. That’s why so many agent […]
Nurturing Relationships With Past Clients and Your Sphere
By now you know that when you’re a real estate agent, your past clients and a loyal sphere of influence can be your personal gold mine. Nurturing relationships with past clients and your sphere can result in dozens of referrals every year. These are people who know you and trust you. They won’t hesitate to […]
Drip marketing – if it fails, it’s your fault
Drip marketing, also called continuity marketing, is simply the practice of keeping a steady flow of marketing materials going to the same people over and over. You use it with postal mail when farming a geographic territory or when prospecting to a specific set of buyers or sellers. You use it with email when you […]
You just can’t purchase this level of self-promotion…
The kind of self-promotion you just can’t buy… Do you know what kind of marketing will give you instant “expert” status in your community, but can’t be purchased? Newspaper articles. If you live in a small community, it’s articles in the local newspaper. If you live in a large community, it might be more difficult […]
Your real estate agent bio – things to consider
Hopefully you do have a real estate agent bio, and hopefully you do have it posted on your own website, on your brokerage website, on Realtor.com, on Active Rain, and on any and all the other real estate or social media sites you use. This post started out to be a reminder that it might […]