Did you know – the most essential real estate success tools you can own are those you can’t buy? Every time you turn around there’s someone eager to sell you real estate success tools. They might be full-color brochures, magnetic signs for your car, paid Internet ads, hot leads, or any number of techie toys. […]
The magic of consistent real estate marketing
You’ve heard many times that consistent real estate marketing is important. And yet… as we come into the spring and summer selling season, it can be easy to shove it to a back burner. Right now you may have plenty of buyers and sellers clamoring for your attention. Their needs may even be intruding on […]
Innovative Real Estate Marketing Methods
Real estate marketing has two sides: The side that markets your listings and the side that markets your services so you can get more listings and/or serve more buyers. Both are important. In many areas today agents are focused more on the self-promotion side of real estate marketing, simply because there is a shortage of […]
Who deserves the greater real estate commission?
Does the listing agent or the buyer’s agent deserve the greater share of a real estate commission? Do you watch Bob Massi – the Property Man? I saw an episode in which he and a Scottsdale, Arizona agent were discussing whether the listing agent or the selling agent deserved to earn the greater share of […]
Smart Ways You Can Accommodate High-Cost Repairs
Today we have another guest post from Paul Denikin. Please feel welcome to share it with your first time buyers. Owning your own home is an adventure. Yet, alongside those big dreams are some big responsibilities and the need to prepare for just about anything. You no longer have a landlord to rely on, and […]
How to turn FSBO’s into listings
Would you like to turn FSBO’s into listings – your listings? If you want to turn FSBO’s into listings, you must first understand why they’ve chosen to offer their homes as FSBO’s. The obvious reason is that they want to save the commission. They have no idea that selling without an agent will likely net […]
Is yours a sensational real estate website?
Do your web visitors think you have a sensational real estate website – one that differentiates it from the hundreds of other sites that serve your area? Do YOU think you do? A sensational real estate website will cause prospects to linger, read, and even bookmark your page as a future resource. If you’re not […]
The Surprising Value of Special Reports
The obvious value of special reports is that in order to read them, your web visitors must give you their names and email addresses. From there, you can begin marketing to them – hopefully converting them into home buyers or sellers. You might think that the second most important value of special reports would come […]
Mine the Gold in your real estate sphere of influence
You already know that your real estate sphere of influence and your past clients can be your personal gold mine. These are people who already know, like, and trust you. However, humans being humans, they’re also apt to forget about you if you forget about them. They’re your gold mine. How do you mine that […]
The astonishing reason why real estate agent bios are vital
You may have been advised that real estate agent bios are vital – but perhaps didn’t believe it. Perhaps you thought “No one reads those. Why should I bother?” Of course some people DO read those. They are the people who have decided that you might be the agent to choose. So they want to […]