A few Active Rain posts lately have mentioned troubles with agents, buyers, and sellers who are so skilled at agitation that they turn their transactions into hair-pulling dramas. They can become a real nightmare when phone calls, emails, and texts start flying – blaming everyone for some problem that either doesn’t exist or could have […]
Generation Z is coming. Should you begin preparing for them?
Depending on which report you read, generation Z consists of people between the age of 7 and 22 or 23. They seem a bit young to start being the focus of your marketing efforts. However, according to this article, (Scroll down – you don’t have to download anything), “Hundreds of thousands have already purchased their […]
Do your property descriptions beckon buyers?
One of your first tasks when you take new listings is to prepare the marketing materials, including property descriptions to be used in MLS and on other real estate portals. These words, when used properly, can draw both buyer agents and potential buyers to your listing – and make your phone ring with showing requests. […]
What is your vision for your real estate career?
Have you thought about your vision for your real estate career? What was your vision when you decided to go for a real estate license? Has that vision changed since you got “into the trenches” and learned what a real estate career really entails? Now that you know what a real estate career entails, what […]
Do you struggle with time management?
By request – today I’ll tackle the topic of time management. Because of the nature of the job, time management can be especially difficult for real estate agents. While it is true that you can – and should – go on listing appointments and show homes only by appointment; and many other activities are scheduled […]
6 ways to fill your client pipeline before winter
Are you ready for the fall and winter seasons – with your client pipeline full of upcoming listings and buyers waiting in the wings? Are you happy with the amount of business you have right now? If so – wonderful! Keep doing what you’ve been doing. If not – and I’ve talked with several agents […]
The best time to list a home for sale…
Are your prospective clients worried about listing their home for sale at the “wrong time of the year?” Have they asked you if they should wait until after the holidays, after summer vacation, or after the weather cools down? Have your prospects said “Is now a good time to list a home for sale?” If […]
Taking the real estate licensing exam
In response to my questionnaire request for suggestions for future newsletter topics, one reader wrote: “Taking the real estate exam, pass rates, and what happens after taking the exam.” Since you may have gone through this long ago, perhaps you can pass it along to friends or clients who are thinking of following in your […]
Can you determine buyer loyalty?
Can you determine home buyer loyalty? Earlier this month I asked readers for topic ideas for future newsletters. One response was “How to determine if a buyer will be loyal” and another was “Your best and worst client stories.” This week I’ll combine the two…. Determining buyer loyalty: The true answer regarding buyers is that […]
Your professionalism = your reputation = your success
Professionalism between real estate agents. You probably hear a lot about the importance of conducting yourself professionally with clients, but professional behavior with other agents is equally important. It can mean the difference between your listings being shown first or not until all other possibilities are exhausted. It can also mean the difference between your […]