December 31 is only 6 days away, which means we have only 6 days left in which to make purchases that will reduce our 2018 Income Tax liability. So what does YOUR business need in the first Quarter of 2019? Is it equipment, like a new printer, a new computer, a new camera, or a […]
Soft Real Estate Self-promotion for the Holidays
Tis’ the season to be jolly – and to promote yourself softly. Here are a few ideas you can use to stay top of mind and bring some smiles to those folks who will buy, sell, or refer others to you in 2019 – or even sooner! E-Mail: Send your regular weekly real estate e-mail […]
Will your January sizzle or fizzle?
Will January be a productive month for you, or will you spend your time trying to re-start your real estate business? Unless you already have your pipeline filled with referral clients who beat a steady path to your door, or with people who responded to your ongoing prospecting efforts, it will all depend upon what […]
Holiday Parties and Real Estate Self-Promotion
Yes, you can promote yourself while you enjoy those holiday parties. Just do it softly. Prepare for the parties You may be attending a number of holiday gatherings, and while it’s not polite to turn parties into networking events, there’s nothing wrong with promoting yourself effectively when people ask “What do you do?” So prepare […]
Something to consider when you take a listing
This week I had a chat with an attorney who talked about problems that can come up because not all liens against a house show up on a title report. Your clients may not have the equity they think they have in their homes. She mentioned three trouble areas: The deferred balance on a Loan […]
Making the Space Suit You: Planning and Setting up a Home Office
Here’s another guest post from Paul Deniken. Paul Denikin got into DIY home repair projects after his daughter was born with special needs. His initial efforts were all motivated by the desire to make his home more accessible for her. He created DadKnowsDIY.com to share some of the great resources he’s come across and to […]
Sell your services while you sell your listings
One of the formulas copywriting schools teach is the “4 P” method. The P’s stand for Picture, Promise, Proof, and Push. For direct marketers selling products such as diet pills, pain relief lotions, etc. this is pretty straight forward. They present a picture of being slender, enjoying a pain free life, etc. They promise that […]
Can a part-time real estate agent succeed?
Can a part-time real estate agent succeed? As you know, there’s controversy over part-time real estate agents, and I’m sure you have an opinion. You may be one yourself, you may know one you enjoy working with, you may partner with one, or you may be one who thinks they should be banned. Whatever your […]
Are you feeling thankful today?
Are you thankful that you’re a real estate professional? I hope so. Whether you’re an agent, a broker, a stager, an inspector, a lender, an investor, or someone’s assistant, I hope this is the best job you’ve ever had and that you give thanks every day for whatever circumstances led you to it. I hope […]
When the words they read are a prospect’s first impression of you…
The words you use in a blog post, on a web page, in an email, or in a prospecting letter are often the first impression your prospect has of you. As such, they’re important. Among other things, they tell that prospect whether you’re a professional; whether you’re a likeable person; whether you might be someone […]