When you answer an inquiry about one of your listings, how do you know who the caller really is? You don’t. That caller could be a potential seller, wanting to see how you handle inquiries. He or she could be another agent, wanting to see if they can learn anything you might tell a potential […]
In Addition to Real Estate Prospecting – Start Farming
Don’t just prospect for new real estate clients, start farming as well. Instead of searching here, there, and everywhere for your next client, choose a geographic area, then farm it well. As you tend and nurture your “crops” one bit of “produce” at a time will mature and ripen. The first step is to choose […]
When You Need a Real Estate Agent Bio, Ask the Right Questions
Your real estate agent bio is one of the most important documents you’ll ever write or have written. It presents the image you want the world to see. It showcases your expertise and abilities while letting your personality shine through. It gives potential clients reasons to like you, trust you, and even identify with you. […]
How to Capitalize on Your Competitor’s Listing
Did a competitor just list a house in “your” territory, or a near a FSBO or Expired Listing that you’ve been going after? Use it to your advantage. That newly listed house gives you an extra reason to contact your prospects. It’s true that your competitor may have sent “just listed” cards, but then again… […]
Real estate marketing: Choose parallel language
Have you ever read a list of features or services in a real estate marketing piece and felt slightly confused? The information was all there, but something about it made it seem not quite right. More than likely, it was because the writer failed to use parallel language. OK – what the heck is parallel […]
Real Estate Self-promotion: Are you attending these meetings?
In your efforts to promote your real estate services, do you attend HOA meetings, Chamber of Commerce meetings, and meetings of the Planning & Zoning Commission and the City Council? I believe you should, for three good reasons: You’ll be seen by the community leaders. You’ll actually KNOW what’s going on in your community. You’ll […]
How to Expand Your Real Estate Sphere of Influence
How many people do you know who will think of you and recommend you when someone needs a real estate agent? No matter how many there are, there are always room for more, so try this “Give before you get” method to expand your sphere and create good will. Introduce yourself to other business people […]
What to Do if Your Real Estate Business is Declining…
Sometimes even experienced agents go through periods of decline in their businesses. For years things went well and they had all the clients they needed without making much effort to market themselves. And now… getting the listings has become difficult. What’s the cure? First, you need to rejuvenate your enthusiasm – and that’s not always […]
Real Estate Prospecting Can’t Be a One-time Shot
Real Estate Prospecting Can’t Be a One-time Shot Over the years I’ve met agents who mistakenly felt that direct mail for real estate prospecting was the same as direct response marketing. They thought they “should” get results from just one mailing. Unfortunately for them, studies show that if they have the right list they might […]
Real estate self-promotion: Always make it easy for your prospects.
Real estate self-promotion: Always make it easy for your prospects. When you write to a specific prospect, or even send a newsletter to many prospects, you might invite them to visit you here on Active Rain or to connect with you on Facebook, Twitter, LinkedIn, etc. You’re hoping to make a good connection, get better […]