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Is that caller a real estate buyer – or a spy?

June 26, 2014 by martewrites

Is that caller a real estate buyer – or a spy?

When you answer an inquiry about one of your listings, how do you know who the caller really is? You don’t. That caller could be a potential seller, wanting to see how you handle inquiries. He or she could be another agent, wanting to see if they can learn anything you might tell a potential […]

Filed Under: real estate success Tagged With: real estate best practices

In Addition to Real Estate Prospecting – Start Farming

June 9, 2014 by martewrites

In Addition to Real Estate Prospecting – Start Farming

Don’t just prospect for new real estate clients, start farming as well. Instead of searching here, there, and everywhere for your next client, choose a geographic area, then farm it well. As you tend and nurture your “crops” one bit of “produce” at a time will mature and ripen. The first step is to choose […]

Filed Under: real estate farming, real estate prospecting Tagged With: real estate farming, real estate prospecting, real estate success

When You Need a Real Estate Agent Bio, Ask the Right Questions

June 3, 2014 by martewrites

Your real estate agent bio is one of the most important documents you’ll ever write or have written. It presents the image you want the world to see. It showcases your expertise and abilities while letting your personality shine through. It gives potential clients reasons to like you, trust you, and even identify with you. […]

Filed Under: real estate agent bio, real estate self-promotion, real estate writing Tagged With: real estate agent bio, real estate self promotion, real estate writer

How to Capitalize on Your Competitor’s Listing

May 20, 2014 by martewrites

Did a competitor just list a house in “your” territory, or a near a FSBO or Expired Listing that you’ve been going after? Use it to your advantage. That newly listed house gives you an extra reason to contact your prospects. It’s true that your competitor may have sent “just listed” cards, but then again… […]

Filed Under: real estate prospecting Tagged With: real estate prospecting

Real estate marketing: Choose parallel language

May 15, 2014 by martewrites

Real estate marketing: Choose parallel language

Have you ever read a list of features or services in a real estate marketing piece and felt slightly confused? The information was all there, but something about it made it seem not quite right. More than likely, it was because the writer failed to use parallel language. OK – what the heck is parallel […]

Filed Under: real estate grammar, real estate word choices Tagged With: real estate grammar, real estate word choices

Real Estate Self-promotion: Are you attending these meetings?

May 11, 2014 by martewrites

Real Estate Self-promotion: Are you attending these meetings?

In your efforts to promote your real estate services, do you attend HOA meetings, Chamber of Commerce meetings, and meetings of the Planning & Zoning Commission and the City Council? I believe you should, for three good reasons: You’ll be seen by the community leaders. You’ll actually KNOW what’s going on in your community. You’ll […]

Filed Under: real estate self-promotion, real estate success Tagged With: real estate self promotion, real estate success

How to Expand Your Real Estate Sphere of Influence

May 10, 2014 by martewrites

How to Expand Your Real Estate Sphere of Influence

How many people do you know who will think of you and recommend you when someone needs a real estate agent? No matter how many there are, there are always room for more, so try this “Give before you get” method to expand your sphere and create good will. Introduce yourself to other business people […]

Filed Under: real estate networking, real estate self-promotion Tagged With: real estate networking, real estate self promotion

What to Do if Your Real Estate Business is Declining…

May 9, 2014 by martewrites

What to Do if Your Real Estate Business is Declining…

Sometimes even experienced agents go through periods of decline in their businesses. For years things went well and they had all the clients they needed without making much effort to market themselves. And now… getting the listings has become difficult. What’s the cure? First, you need to rejuvenate your enthusiasm – and that’s not always […]

Filed Under: real estate prospecting, real estate self-promotion, real estate success Tagged With: real estate prospecting, real estate success

Real Estate Prospecting Can’t Be a One-time Shot

May 8, 2014 by martewrites

Real Estate Prospecting Can’t Be a One-time Shot

Real Estate Prospecting Can’t Be a One-time Shot Over the years I’ve met agents who mistakenly felt that direct mail for real estate prospecting was the same as direct response marketing. They thought they “should” get results from just one mailing. Unfortunately for them, studies show that if they have the right list they might […]

Filed Under: real estate prospecting, real estate success, Uncategorized Tagged With: real estate prospecting

Real estate self-promotion: Always make it easy for your prospects.

May 7, 2014 by martewrites

Real estate self-promotion: Always make it easy for your prospects.

Real estate self-promotion: Always make it easy for your prospects. When you write to a specific prospect, or even send a newsletter to many prospects, you might invite them to visit you here on Active Rain or to connect with you on Facebook, Twitter, LinkedIn, etc. You’re hoping to make a good connection, get better […]

Filed Under: real estate self-promotion Tagged With: real estate self promotion

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