Today, with agents in cities across the U.S. competing for a shrinking supply of listings, your listing presentation is more important than ever. When the homeowner has visited websites, read agent bios, gotten recommendations, and finally narrowed the field down to you and perhaps 2 or 3 other agents, your in-person presentation will likely be […]
How to Work With the Real Estate Clients You Most Enjoy
You can’t discriminate – that’s a given. But you CAN exercise some control over who you’re working with – and you can do it without breaking any rules. Simply choose a geographic or home style niche inhabited by the people you like most – and focus your marketing efforts on that niche. Think about the […]
Good Manners and Good Grammar DO Count in real estate marketing
Do you want to lose a potential client because your blog posts show you have bad manners? Do you want to lose a potential client because your blog posts show you don’t know the basic rules of grammar? I didn’t think so. I’m being picky again… Sorry, but I do think a potential client might […]
Hidden Contact Information = No Contact
When you invite prospects to contact you, do you make it easy? This morning I came across a profile in which the agent stated that the best way to contact him was by email. But then… he didn’t provide an email address. On another site I found an “About us” page that invited visitors to […]
How to Begin a Successful Real Estate Career
Because an agent wrote me to ask if anyone had a book with a step-by-step plan for getting from your newly minted real estate license to your first closing – and the answer was “Not that I know of,” I posed the question to my Active Rain friends. I gave my opinion and they agreed […]
As a new agent, I made plenty of mistakes. YOU can avoid them.
When it came to marketing my business – As a new agent back in the 80’s I made mistakes more often than I did things right. In hopes of helping today’s new agents avoid the same mistakes, I offer you the top four: Mistake # 1 – and this was a BIG one – not following up […]
Why do we wear green on St. Patrick’s Day?
Have you ever wondered why we wear green on St. Patrick’s Day? Have you ever wondered why little kids (and a few adults) go around pinching everyone who isn’t wearing green? The following, which is one of the March letters in my Holiday/Event “Keeping in Touch” letter set, will give you the answers. It’s a […]
Need to leave your number? Use your business card!
You never know when or where you’ll encounter a new client – or would be client. They could be hiding behind a rescue volunteer’s face, as in this heartwarming story by Christi Farrington. When she rescued an ailing squirrel and took it for treatment, getting a new real estate client was far from her mind. […]
Become a Real Estate Specialist – Not a Jack-of-all-trades
Have you ever heard the phrase “He’s a Jack of all trades and master of none?” It generally refers to a person who can do a little of everything, but doesn’t do anything well enough to be called an expert. The same can be said about real estate agents who try to serve every segment […]
In an electronic world, the personal touch stands out
How often do you receive an actual hand-written letter? I used to get one twice a year – from an elderly aunt who passed away last year. I hand-wrote letters back to her, because it only seemed like the right thing to do. It would have been easier to type a letter, but that would […]