One of the basic rules in marketing is to make it easy for your prospects to deal with you. Whether you’re writing articles that will showcase your expertise or offering a product, if it isn’t easy, you’re losing prospects. Just today I received notice of a LinkedIn post that sounded interesting. So I clicked to […]
Thinking of IncomeTax Deductions
As I’m sure you know, the dollars you spend to promote and run your real estate business are deductible against your income taxes. Did you have a good year this year? Then you might want to think about spending dollars now for your 2015 marketing. Do you need a new printer? Are you yearning for a […]
If you had $4,000,000 in the bank… a mind trick for success
Let’s assume for the moment that if you had four million dollars in the bank you’d still want to work – because you enjoy work, savor accomplishments, get a kick out of helping people, or some other reason. The bottom line is, you’ve got the four million, but you still want that next client and […]
A good reason NOT to leave your house vacant…
This Bankrate article outlines true tales of squatters moving into vacant homes – and the legal struggles the owners faced in getting them out again. When I’ve written letters for agents and investors to use in urging people to get homes sold rather than leaving them vacant, I’ve pointed out that they can become magnets […]
How Facebook Can Damage Your Career – and Your Income!
Do you use Facebook? Do your clients use Facebook? Then you all need to learn to be very careful what you share. Many a job has been lost because a prospective employer checked the applicant on Facebook – and found things they didn’t like. For instance, party photos and negative comments about past or current […]
Is Your Real Estate Agent Bio Important?
Yes, of course your real estate agent bio is important. It gives potential clients a look at who you really are as a person as well as who you are as an agent. It helps prospects decide between one agent and another based on the personality and the philosophy they see in the bio. If you […]
Are you Confusing Your Web Visitors?
Here’s some good advice from the Bob Bly Direct Response letter: ***Have only one call to action on your landing page*** Make sure your landing pages have only one call to action each. You don’t want to confuse visitors with the opportunity to subscribe to your mailing list and purchase a product on the same page. […]
Marketing your real estate services? Watch your words!
Small Words = A Big Difference in Marketing Copy You might not spend much time thinking about the emotional impact of everyday words, but when you hear or read them, they have a subconscious effect on you. For instance, look at the difference between “eager” and “anxious.” “Eager” creates an image of happy anticipation, while “anxious” indicates […]
Are YOU Cut Out for a Career in Real Estate?
If you can’t stand your job “working for the man” you may long for the freedom of a career in real estate sales. You may dream of “being your own boss” and being able to set your own hours and do things “your way,” while earning a big income. Before you make that leap, take time to […]
Is there a Golden Rule in marketing?
Does the Golden Rule apply to marketing? I think so! Marketers everywhere worry about what will appeal to their prospects. What will make them say “Yes” to an offer or entice them to pick up the phone and call for an appointment. And in their efforts, many of them take chances on marketing promotions that […]