Fraud – Thwarted! Back in February I got a notice from Pay Pal that a $97 letter purchase was in dispute. The buyer claimed that he had not placed that order – someone else must have stolen his email address and used his Pay Pal account. I said that was crazy. His Pay Pal account […]
Why only 12% of real estate clients are loyal to their agents
Two sad reasons why only 12% of real estate clients are loyal to their agent According to National Association of REALTORS® surveys, only 12% of home buyers use the same agent when it’s time to sell their homes. That means 88% choose someone else. Why? I’d love to tell you that it’s only because those […]
Do you suffer from FOMO?
Ron and Alexndra Seigel recently wrote about FOMO (fear of missing out) with regard to marketing. They were discussing it from the consumer’s point of view. But in real estate, there’s another side: that of the agent. FOMO is, I believe, the reason why so many agents resist choosing and developing a niche market or […]
What is a Senior Citizen?
What is a Senior Citizen? Unless you are a senior citizen, as I am, you may be tempted to think that “Senior Citizen” = “old person.” And if you’re thinking “old person” you may be putting us all into a category of real estate clients who are ready to: Downsize Move to a retirement community […]
Could this be the “Secret Recipe” that lands that next new real estate listing?
As you know, there is no one magic pill that will make your real estate career successful. That takes a good mixture of skills, market knowledge, and dedication – together with effective and consistent marketing. But there always are some things that can raise you a notch above your competition, and perhaps become that “secret […]
The Allure of Expired Listings…
It’s an old adage in real estate that it’s beneficial to be the second or even third listing agent. Sellers have experienced disappointment and are looking for a solution. That means they just might be more open to taking your advice when it comes to: Price Presentation Showing availability Getting out of the house during […]
Content Marketing Isn’t New!
Today everyone seems to be talking about content marketing as if it were a brand new concept, just discovered as the way to reach new customers and build brand recognition. That simply isn’t so. At least two companies were using content marketing in the late 1800’s. Dr. Oetker: In 1891, Dr. August Oetker, working at […]
Using a form letter? Fill in the blanks!
This morning’s email brought me an inquiry from someone who wished to write guest posts for me. I’m not really in the market for a guest blogger, and especially not for my Active Rain blog. However, I might consider one for my website blog if the topic happened to fit. This writer, however, won’t be […]
A real estate newsletter can be a powerful tool – or not
Will your newsletter be powerful or powerless? It all depends on the content. I’m not a fan of pre-written newsletters, distributed by your franchise and sent out with no personal information. Perhaps a few people read them, but they’re nothing to look forward to. What should you put in a newsletter? Here’s a short list […]
Action You Can Take Today to Help Build Your Business
Want to do something today – right now – that will help build your business? If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note. In fact, you’ll do even better if you write a dozen thank you notes. […]