Communicating with real estate prospects is important, whether you do it via letters or cards in the mail, email messages, or even blogging and posting on social media. The words in your agent bio and on your personal real estate website are also part of your communication. Your purpose in all of the above is […]
Two good reasons to create a “How I Work” document
Have you considered creating a “How I Work” document? If not, think about these two good reasons for doing so. If you offer a great deal of service, your “How I Work” document is good marketing. By setting client expectations in advance, you will avoid many of the most common causes for agent/client conflict. Questions […]
You’re not really selling real estate
Your job title and even your broker might lead you to believe that you’re selling real estate, but that really isn’t so. While you do help people transfer ownership of homes and other properties, you’re selling far more. Stop and think about it. First, you’re selling your services – which means you’re selling yourself. You’re […]
Predictions for your post-pandemic real estate business
I know, we aren’t quite there yet, but we will hopefully be there before long, so it’s time to think about post-pandemic real estate. Some, if not many, buyers and sellers will remain fearful. How could they not, when the news media keeps telling us that the virus will not go away, and it could […]
5 Good reasons to use pre-written real estate prospecting letters
While many agents across the U.S., Canada, and even overseas use pre-written real estate prospecting letters from Copy by Marte, many others shun them. Why? No, it’s not because they don’t like the letters. They haven’t even seen them. It’s because they think they should personally write everything they send out. They believe every letter […]
The Importance of Real Estate Bookkeeping
Real estate bookkeeping is one of those necessary evils that many do their best to avoid. It’s not fun, and unlike prospecting, it doesn’t help you bring in new clients. No, but it does help you pay all of your bills on time – and reduce the number of dollars flowing out to the IRS. […]
How to get more real estate referrals
Real estate referrals can be the life blood of your business. There’s really no more powerful indication of a great agent than having a business built almost entirely upon referrals. BUT – asking for them isn’t easy. For many, it feels a bit like begging. It’s as if you’re saying “I don’t have enough business, […]
Is your real estate business awake – or in hibernation?
That rotten virus threw a major kink in your real estate business when all of a sudden you either couldn’t list or show homes at all, or could do so only when using extensive precautionary measures. How have you and your real estate business reacted to the crisis? Some agents went into hiding – and […]
5 ways to fill your real estate client pipeline
It’s time to fill your real estate client pipeline. If your activity has been limited these past few weeks, your real estate client pipeline may be sadly depleted. Even if you’ve been allowed to work, your life and your business have been impacted by the nation-wide shut down and stay-at-home orders. The good news is […]
A new real estate niche for you to consider?
Would you like to pursue a new real estate niche that leads to fast closings? When an agent called to ask me if I would write a set of letters for a new real estate niche he wanted to pursue, I agreed, but thought it would have little appeal. Now, however, I’m reconsidering. Perhaps this […]