In today’s market, with more buyers than sellers in most markets, you need some real estate listing strategies. Buyers are wonderful, but you might have to write twenty offers before getting one that’s accepted. If you have a few good listings, you’ll be assured of a closing now and then. The easiest real estate listing […]
How’s your real estate typography today?
Typography – the dictionary says typography is the style and appearance of printed matter. But of course, today it also applies to the style and appearance of words on a screen. Why is real estate typography important? Because good real estate typography will cause people to be attracted to (and read) your message – and […]
Add understanding to your real estate success toolbox
Your real estate success toolbox is filled with everything from area knowledge, to expertise in negotiating, to skill in writing property descriptions, and much more. If you stop and think about it, you could probably write a long list. Understanding should be on that list. This tool is double-sided. It begins with your understanding of […]
Write better prospecting letters to attract real estate clients
Better prospecting letters – or anything else – begins with good grammar, combined with correct spelling. But I harp about that – and about proofreading – all the time. Today is about the content. If you want to write better prospecting letters to attract real estate clients… Begin by realizing that you must write to […]
Consider sending a real estate valentine
You love and appreciate your clients, past clients, and people who refer to you, right? So why not send them a real estate valentine? There are so many kinds of love in the world. Bible scholars say 4, psychologists say 7 – and none of them even mentions a love of chocolate, hot showers, or […]
Do you know what makes you the best agent?
What makes you the best agent your prospects could choose? How is your service better than the service they’d receive from one of your competitors? You do need to know the answer. Otherwise, you won’t be able to convey it to your prospects. I’ve learned that many agents do not know, and in fact many […]
How to Win Real Estate Listings in a Seller’s Market
The word across the country is that there are too few listings. Buyers are once again getting into bidding wars, and prices are rising as a result. What does that mean for you? It means that listing agents who do a good job will have closings. Buyer agents will have to work harder and longer. […]
How to capture real estate leads from your website
Have you devised ways to capture real estate leads from your website? If not, try these steps. They take some time and effort, but once you have all the parts in place, it will be far more profitable than buying leads from someone else. Before you can capture real estate leads from your website, you […]
Never lose touch with past real estate clients
Past real estate clients can become your personal lead-creation machine. However, that machine will only produce if you make the effort to stay in touch. A hard fact: If you forget your past real estate clients, they will forget you. Even if they loved you while you were helping them, you aren’t a part of […]
Do you want more real estate listings?
In this hot market, most agents do want more real estate listings. Many agents prefer working with buyers, but that IS a tougher road when there are more buyers than sellers. You may have to write numerous offers before getting an acceptance. A listing, if priced right, present well, and marketed properly, is almost a […]