“Marketing when business is unusual” was one of the topic suggestions I received from my recent survey. Since real estate marketing in 2020 is definitely unusual, I did write about this earlier. That post went into the many reasons why someone might decide to sell as a result of COVID-19. Among other things, it suggests […]
Yes, your agent profile is important
Whether you call it your agent profile, or your agent bio or biography, it is important. It may not be the most read page on your website, but it is read by people who are thinking of hiring you. And they are, after all, your most important visitors. Prospective real estate clients read your agent […]
Will this direct response marketing tactic work for real estate?
For decades, direct marketers have used a tried and true tactic to generate response. It’s simple, effective, and moves prospects a step closer to becoming customers. That tactic is the “Business reply card.” Generally included with a packet of information, it urges the prospect to fill out the card, check a box or two, and […]
Self-confidence and your successful real estate career
When you have self-confidence you approach your career with positivity. It affects your language, your posture, and your actions. It affects your marketing activities. It affects the way prospects and clients respond to you. When all is said and done, your level of self-confidence affects your level of success. Armed with self-confidence, you approach a […]
Is FOMO causing you to miss out?
You know what FOMO is don’t you? It’s Fear of Missing Out – and a whole lot of agents suffer from it. Unfortunately, it’s also the reason why so many agents fail to prosper. FOMO is the ailment that prevents agents from choosing a territory or a niche. It causes them to try to be […]
Are you in control of your real estate life?
Are you in control of your real estate life, or have you given large chunks of it to others to control? Unless you own your own independent brokerage, you can’t take total control of your real estate life. You’ll have to follow some rules set by your brokerage. If you’re a broker with a franchise, […]
What is your toughest task as a real estate agent?
In spite of what too many believe before becoming licensed, being a real estate agent is not an easy job. At least, not if you do it correctly. You not only have to wear diverse hats and learn to do things that you didn’t realize came with the job; you have to deal with the […]
Happy Birthday America!
Today, as every day, I give thanks for living in America – the country that President Trump last night called “The most magnificent country in the history of the world.” I’m thankful to our Founding Fathers (and the women who supported them). I’m also thankful to all the brave men and women who have fought […]
Necessary changes in Real Estate Marketing in 2020
So many things about your job as a real estate professional have changed since March. It stands to reason that you need to make changes in real estate market along with all the rest. Real estate prospecting can now profitably target people who hadn’t even considered selling back in January. These are people who have […]
How to avoid being seen as a me too real estate agent
Have you ever gone on a listing presentation knowing that the homeowners had already interviewed other real estate agents? If so, you knew you were in danger of sounding like a me too real estate agent when you outlined what you’d do for them. After all, most (good) agents do many of the same things. […]