You know the cost of things you do, but do you know the cost of what you don’t do? You know what your marketing costs in terms of dollars and cents for things you purchase. When you contemplate adding a new marketing method or purchasing new equipment, it’s there in black and white. You can […]
What You Absolutely Need to Know to Ensure Your DIY Bedroom Remodel Is a Breeze
Today we have another guest post from our DIY expert, Paul Denikin of DadKnowsDIY.com. Enjoy! So, you’re about to tackle a bedroom remodel and you want to do it yourself — or at least most of it yourself. That’s great! DIY remodeling can be fun, rewarding, and even save you some money in the long […]
Back to work! What to do first for 2019
Are you ready to be back to work after days of parties, visiting, and not being able to connect with people you want or need to speak with? If you’re like me, it feels pretty good to say “OK – now to get back in the groove!” What is important to do right now to […]
Only 6 days left…
December 31 is only 6 days away, which means we have only 6 days left in which to make purchases that will reduce our 2018 Income Tax liability. So what does YOUR business need in the first Quarter of 2019? Is it equipment, like a new printer, a new computer, a new camera, or a […]
Soft Real Estate Self-promotion for the Holidays
Tis’ the season to be jolly – and to promote yourself softly. Here are a few ideas you can use to stay top of mind and bring some smiles to those folks who will buy, sell, or refer others to you in 2019 – or even sooner! E-Mail: Send your regular weekly real estate e-mail […]
Will your January sizzle or fizzle?
Will January be a productive month for you, or will you spend your time trying to re-start your real estate business? Unless you already have your pipeline filled with referral clients who beat a steady path to your door, or with people who responded to your ongoing prospecting efforts, it will all depend upon what […]
Holiday Parties and Real Estate Self-Promotion
Yes, you can promote yourself while you enjoy those holiday parties. Just do it softly. Prepare for the parties You may be attending a number of holiday gatherings, and while it’s not polite to turn parties into networking events, there’s nothing wrong with promoting yourself effectively when people ask “What do you do?” So prepare […]
Something to consider when you take a listing
This week I had a chat with an attorney who talked about problems that can come up because not all liens against a house show up on a title report. Your clients may not have the equity they think they have in their homes. She mentioned three trouble areas: The deferred balance on a Loan […]
Making the Space Suit You: Planning and Setting up a Home Office
Here’s another guest post from Paul Deniken. Paul Denikin got into DIY home repair projects after his daughter was born with special needs. His initial efforts were all motivated by the desire to make his home more accessible for her. He created DadKnowsDIY.com to share some of the great resources he’s come across and to […]
Sell your services while you sell your listings
One of the formulas copywriting schools teach is the “4 P” method. The P’s stand for Picture, Promise, Proof, and Push. For direct marketers selling products such as diet pills, pain relief lotions, etc. this is pretty straight forward. They present a picture of being slender, enjoying a pain free life, etc. They promise that […]