Chances are, you either suffer from sunk cost fallacy right now, or you have at some time. What the heck is it? Sunk cost fallacy is a debilitating condition that causes you to keep throwing good money after bad. You know you have it when you… Keep advertising a listing owned by people who: • […]
The right reasons to turn down real estate clients
Some say you should never turn down real estate clients, but I disagree. The wrong clients can do you harm. The wrong clients can eat up your time, preventing you from working with clients who are right for you. They can also cause you mental and emotional stress, which further impedes your productivity. Before we […]
7 Habits of Successful Real Estate Agents
Do you count yourself among the successful real estate agents in your community? Success is in the eye of the beholder, but for many it hinges on having a good income. If you haven’t quite gotten there – or if you’re there but agree with Joe Vitale when he says “I have all I need; […]
Writing to real estate prospects? Remember this …
Whether you’re delivering your message by postal mail or email; when you’re writing to real estate prospects, past clients, or those in your sphere, remember this: Each person on your list is an individual – not a crowd. When you write a real estate prospecting letter, you’ll probably send it to at least a few […]
Do you make these real estate marketing mistakes?
Real estate marketing mistakes happen when there’s a disconnect between the marketing you do and the marketing that works. That confusion between facts and myths can cause you to spend both time and money without getting the results you desire. Consider the following statistics and survey results, then decide if you’re on track – or […]
An often overlooked real estate agent success component
You could be doing almost everything right for real estate agent success, yet not quite getting there. You could be: Prospecting for new listings. Capturing buyer leads from your website. Networking, making cold calls, and knocking on doors. Staying in touch with past clients and those in your sphere. Carefully following your market trends. Writing […]
Real Estate and the Long Holiday Weekend
Happy Independence Day! As we celebrate our nation’s birthday, I think of how fortunate we all are, and how much we owe to our Founding Fathers. We cannot repay them, but we can honor their memory – and honor our Armed Forces past and present – by appreciating our independence and celebrating our freedom to […]
Summer is busy, so automate your marketing
“I’m so busy” might sound like a good excuse to postpone marketing for the summer, but… … you know what will happen if you stop. Your pipeline will empty out. Then you’ll wake up some morning in the fall and realize that you have no listings and no buyers searching for homes. You’ll be unemployed […]
Own and build on your own business foundation
You wouldn’t invest thousands of dollars into building your house on someone else’s foundation, so why would you build your career on someone else’s business foundation? It’s a question I ask every time I hear a story like the one I heard on the radio last week. It seems that an outspoken conservative had built […]
Warning: Linking for SEO could damage your credibility
If you’ve been paying attention to advice from web gurus, you know that linking for SEO is important. The experts say your blog posts should include both internal and external links. In addition, you should be commenting and posting in other places that will provide back-links to your own website. Linking for SEO within your […]