Before you became an agent, you might not have realized that real estate marketing would play such a large part in your new career. But there it is. And marketing your listings is the easy part! Real Estate self-promotion is the more difficult part of real estate marketing This is partially true because there are […]
How to Make a Positive First Impression
You probably tell your listing clients that it is important for their homes to make a positive first impression. Thus you urge them to take care of all the exterior work that lends curb appeal. Whether you are an agent, a lender, a stager, or any other type of service provider, it’s equally important for […]
Two ways your real estate bio can attract prospects
Whether you call it a bio or a profile, your real estate bio can help you attract prospects in two ways. The first is professionally. The second is personally. Professionally, your real estate bio should reveal your niche and show prospects what kind of service they can expect from you. Prospective clients want to know […]
How to convert your real estate listing leads
Unless you’re exclusively a buyer’s agent, you want listings. That means you need to convert your real estate listing leads into actual listings. Whether you’re buying leads, getting them from your website, or receiving referrals, you know that it’s possible for those prospects to wander off and list with someone else. If you want to […]
How to get real estate listings in 2021
In most markets across the U.S. agents are scrambling to get real estate listings in 2021. They aren’t easy to come by, because so few people want to sell right now. And who can blame them? Would you sell your house if you felt unsure that you could find a new house to buy? That […]
First-time buyer advice to share with your clients
As a real estate agent, you have the opportunity to assist people in owning their very first home. Help them make wise decisions by sharing this first-time buyer advice. You’ve probably already told them they need to get pre-approved for their home mortgage loan. Especially in today’s hot market, a buyer who isn’t pre-approved doesn’t […]
Prospecting or blogging for lead generation?
Should you choose prospecting or blogging for lead generation? I suggest you should do both. Why? Because they complement each other, with each providing a different function. Blogging attracts people who are searching the Internet, looking for homes or researching agents to determine who might do the best job selling their homes. It also attracts […]
Leverage your real estate strengths…
You have real estate strengths and weaknesses, just as all agents do. Every person has inborn talents that tie directly to subjects and activities we love. We also have things we don’t do well and probably dislike. And that’s fine, as long as we develop our strengths. Just as appraisers consider the highest and best […]
Want to increase your real estate market share?
Perhaps you already have all the market share you need or want. You may be so well established that people think of you first when they think of real estate. But if not, you probably want a greater real estate market share. With the number of sales dwindling due to lack of inventory, increasing your […]
Is your elevator speech effective?
You do have an elevator speech, don’t you? If not, now is the time to write it and say it so many times that it doesn’t sound at all rehearsed. In case you haven’t heard that term before – your elevator speech is something you can say in the time it takes to go between […]