Blog

Sloppy Copy will get you every time

January 16, 2017 by martewrites

Never Hit “Send” Without Self-editing Recently my mail brought a promotion for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole thing was “formulatic.” It had the scarcity – only 20 spots, so act now. It attempted to make you want […]

Marketing Grammar – Don’t Let the Pronouns Get You Down

January 14, 2017 by martewrites

Confused by subject and object pronouns? Although I live in a community where poor grammar is the norm rather than the exception, I can’t recall ever hearing anyone over about the age of 2 saying something like “Me want a cookie,” or “Give she a cookie,” or even “Give myself a cookie.” If you are […]

Market to Boomers With Feel-good Sights and Sounds

January 4, 2017 by martewrites

Baby boomers make up a huge part of the buying public right now. And studies show that women over 50 control a mammoth percentage of the nation’s wealth. This is a group with buying power, so if your product or service is one that would appeal to them, you’d do well to target them […]

It May Be Time To Update Your Website

December 6, 2016 by martewrites

Getting your website up and running feels like a major accomplishment, especially if you’ve created multiple pages with good content for your clients and customers. Once you’ve finished you breathe a sigh of relief and think “There, that’s done.” But time flies, and if that site has been up more than a few months, it’s […]

How to Write an Effective Email Marketing Message

December 4, 2016 by martewrites

E-mail is a wonderful way to reach a large number of people for little cost. But it won’t do you any good if it goes straight into the delete file. The first step is to pass the “glance test” and to create a friendly feeling in the minds of your readers. First pay attention to […]

Content Marketing: When Choosing Keywords, Focus on the Core Idea

December 2, 2016 by martewrites

Do you dream about your work? I do. And one morning not long ago I woke up dreaming that I was writing a blog post about potatoes. Why, I have no idea, since potatoes don’t have a whole lot to do with helping real estate agents market themselves. The night before I had taken part […]

Where Are Your Real Estate Seminar Notes?

November 27, 2016 by martewrites

Do you remember the last real estate seminar you attended? While you were there you were probably exposed to some new marketing or selling techniques. How much of what you learned that day have you actually started using? Do you even know where you put those careful notes you took? If you’re like most of […]

Real Estate Newsletters – a Soft Sell That Works

November 26, 2016 by martewrites

Staying in touch with your sphere of influence, past clients, and warm leads is important. You know that. But what can you say that won’t make them think you’re being pushy? Sales letters aren’t appropriate for past clients or even for your sphere of influence. These are people who may turn into current clients at […]

Do you do “rich agent” activities?

November 25, 2016 by martewrites

A few years ago Active Rain published the results of a survey they took to determine the difference in activities between successful agents, agents who were just getting by, and agents who were not doing at all well. They found some big differences between agents who earned $100,000 or more per year and those who earn […]

How to turn a dissatisfied client into a raving fan…

November 23, 2016 by martewrites

If you’ve been in real estate for long, you’ve had dissatisfied clients. You’ve had transactions with glitches that were difficult. You may have even made some mistakes. You’ve also had some clients who couldn’t be pleased no matter what you did, but this isn’t about them. This is about the ones who had a genuine complaint. […]