Or… do you want to lose a potential client because your blog posts and spoken words show you don’t know the basic rules of grammar? I didn’t think so. I’m being picky again… Sorry, but I do think some potential clients might cross an agent off their list for breaking these basic rules of etiquette […]
Ask before you text!
This morning my answering machine gave me a message from a prospective client telling me that he’d sent me some information. I checked my email and no – there was no information from him. So I called to let him know it hadn’t come through. Of course it hadn’t – he’d sent a text message. […]
Self-discipline – the path to real estate success
From the outside looking in, a career in real estate looks like a walk in the park. You get to spend your days looking at houses, making new friends, and taking time off whenever you want to meet friends for lunch or attend a child’s sporting event. Once you’re in the trenches, you realize that […]
Happy Independence Day!
Two hundred forty-one years ago, a group of brave patriots signed a document that became one of the greatest in the history of political liberty. Shortly after the signing, John Adams wrote to his wife, telling her that this day should be celebrated forever onward – with parades, with games, sports, guns, bells, bonfires and […]
Fraud – Thwarted!
Fraud – Thwarted! Back in February I got a notice from Pay Pal that a $97 letter purchase was in dispute. The buyer claimed that he had not placed that order – someone else must have stolen his email address and used his Pay Pal account. I said that was crazy. His Pay Pal account […]
Why only 12% of real estate clients are loyal to their agents
Two sad reasons why only 12% of real estate clients are loyal to their agent According to National Association of REALTORS® surveys, only 12% of home buyers use the same agent when it’s time to sell their homes. That means 88% choose someone else. Why? I’d love to tell you that it’s only because those […]
Do you suffer from FOMO?
Ron and Alexndra Seigel recently wrote about FOMO (fear of missing out) with regard to marketing. They were discussing it from the consumer’s point of view. But in real estate, there’s another side: that of the agent. FOMO is, I believe, the reason why so many agents resist choosing and developing a niche market or […]
What is a Senior Citizen?
What is a Senior Citizen? Unless you are a senior citizen, as I am, you may be tempted to think that “Senior Citizen” = “old person.” And if you’re thinking “old person” you may be putting us all into a category of real estate clients who are ready to: Downsize Move to a retirement community […]
Could this be the “Secret Recipe” that lands that next new real estate listing?
As you know, there is no one magic pill that will make your real estate career successful. That takes a good mixture of skills, market knowledge, and dedication – together with effective and consistent marketing. But there always are some things that can raise you a notch above your competition, and perhaps become that “secret […]
The Allure of Expired Listings…
It’s an old adage in real estate that it’s beneficial to be the second or even third listing agent. Sellers have experienced disappointment and are looking for a solution. That means they just might be more open to taking your advice when it comes to: Price Presentation Showing availability Getting out of the house during […]