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Working with a real estate copywriter? Take time to communicate

January 2, 2016 by Marte Cliff

questions and answers for agent bio

Real Estate Agent bios are fun to write – usually. In fact, sometimes they almost write themselves. But not long ago I wrote one that was a struggle from beginning to end. No matter what I wrote, I didn’t like it. Somehow it all sounded flat and I wasn’t at all sure I was creating the impression […]

Filed Under: real estate agent bio Tagged With: real estate self promotion

Merry Christmas – a tale to warm your heart

December 21, 2015 by Marte Cliff

My Mom should have been a writer. Instead, she made up stories and told them to my kids. Very few of them were ever written down. Fortunately, this one was put on paper. I hope you enjoy it. The Christmas Tree by Julia Winters The little tree was desolate. It was already getting dark on […]

Filed Under: just for fun Tagged With: Christmas

Want web visitors to actually read your testimonials?

December 6, 2015 by Marte Cliff

best practices for real estate testimonials

Use these tactics to ensure that those wonderful testimonials actually get read:  Scatter them around. Instead of just one page filled with a dozen or two (or three) testimonials, place a few on other pages on your site.   Give them a headline. Pull a key statement from your client’s words and build a headline around […]

Filed Under: real estate self-promotion, real estate success Tagged With: real estate self promotion, real estate success, real estate testimonials

Does Your Marketing Fail to Mention What Buyers and Sellers Want Most?

November 25, 2015 by Marte Cliff

clients want your attention

If you’re like most top agents, it probably does. Why? Because what your buyers and sellers want most is something you give them without thinking it’s a big deal. It’s not special; it’s merely the way you do business. And since it is something you take for granted, you probably don’t realize that from the […]

Filed Under: real estate marketing, real estate self-promotion, real estate success Tagged With: real estate marketing, real estate self promotion, real estate success

Capture the opportunity:  Don’t overlook these Marketing Minutes

November 23, 2015 by Marte Cliff

women at a class reunion

Your client base and your sphere of influence are both made up of people you might meet at any time and in any place. It might be in a waiting room – at a doctor’s office or the garage where your car is being serviced. It might be at your cousin’s baby shower or at […]

Filed Under: real estate marketing, real estate self-promotion Tagged With: real estate marketing, real estate self promotion

More ways to become a presence in your neighborhood

November 3, 2015 by Marte Cliff

When you live in a neighborhood you quite naturally wish your neighbors would choose you when it comes time to sell their homes. In the past I’ve suggested a lot of ways to become known to your neighbors, but today I read a blog post that offered a few ideas I hadn’t thought of. I […]

Filed Under: real estate marketing, real estate prospecting Tagged With: real estate marketing, real estate prospecting, real estate self promotion

For real estate client contentment – communication is key

September 27, 2015 by Marte Cliff

keep track of what you do for clients

Last week Bob Stewart of Active Rain announced a new contest in which he invited members to share their process – what they do for each of their clients. He also challenged members to think about how well they communicate that process to the clients. As an example of a process that works, he related […]

Filed Under: real estate marketing, real estate success Tagged With: real estate best practices, real estate marketing, real estate success

Choosing Your Real Estate Territory

September 8, 2015 by Marte Cliff

Creating your real estate niche by choosing and farming a geographic area is a smart idea – as long as you’re looking at your career in real estate as a long term proposition. To be effective, you need to market regularly to all the residents in your chosen area. If you want to become known as the […]

Filed Under: real estate marketing, real estate prospecting, real estate self-promotion, real estate success Tagged With: real estate farming, real estate prospecting, real estate self promotion, real estate success

Real Estate Marketing Grammar Gaffes that Can Make You Look Unprofessional

September 7, 2015 by Marte Cliff

real estate grammar is important

When you write blog posts, prospecting letters, property fliers, emails, and web pages, are you careful about your grammar? You should be, because poor grammar can knock you completely out of the running with some clients. They’ll simply decide that you’re not a professional and will pass you by. Some agents think it doesn’t matter. […]

Filed Under: real estate grammar Tagged With: grammar tips, how to use apostrophes, real estate marketing grammar, real estate self promotion, real estate writing

A Guide to Success When Having a New Bio Written

August 24, 2015 by Marte Cliff

real estate agent returning a phone call

Whether you’re a new agent needing a real estate bio for the first time or a seasoned agent whose bio is out-of-date, you need to take a little time to think about the information that goes into it. Some agents use only dry facts that include schooling, designations, and the territory where they work. Some […]

Filed Under: real estate agent bio, real estate self-promotion Tagged With: real estate agent bio, real estate self promotion

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What do you need to help boost your real estate career?

  • Do you need a new bio?
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I can help - Just drop me a line at:
marte@copybymarte.com
or call me at 208-448-1479

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