In an email or on a web page, capitalized letters are characterized as SHOUTING! And well they should be. When we capitalize, bold, italicize, or underline something in a sentence, we do it for emphasis. We want people who are reading to “hear” some words with more emphasis or volume, just as if we were […]
How Prospecting is Like Searching for a Mate
When you’re out there in the world searching for a mate, you have to pay attention to a couple of things: Your appearance Your approach No, you don’t have to look like a movie star, but you do need to wash your face, comb your hair, and put on clean, appropriate clothing. If you look like […]
Keep Your Pets Safe This Week-end
Back when I worked in Animal Rescue, the days surrounding July 4 were the most consistently heartbreaking of all. Those were the days that the calls came in – “I can’t find my dog.” “My cat is missing.” We also got found dog calls, and people coming to the shelter to drop off dogs that […]
Dump the fear – and choose a niche!
Fear can keep you from pursuing a real estate activity that can bring you boundless success. What’s that activity? Choosing and developing a real estate niche. I firmly believe that anyone working in a highly populated area needs a niche. And yet, many agents I speak with are afraid to take that step because they […]
Is that caller a real estate buyer – or a spy?
When you answer an inquiry about one of your listings, how do you know who the caller really is? You don’t. That caller could be a potential seller, wanting to see how you handle inquiries. He or she could be another agent, wanting to see if they can learn anything you might tell a potential […]
In Addition to Real Estate Prospecting – Start Farming
Don’t just prospect for new real estate clients, start farming as well. Instead of searching here, there, and everywhere for your next client, choose a geographic area, then farm it well. As you tend and nurture your “crops” one bit of “produce” at a time will mature and ripen. The first step is to choose […]
When You Need a Real Estate Agent Bio, Ask the Right Questions
Your real estate agent bio is one of the most important documents you’ll ever write or have written. It presents the image you want the world to see. It showcases your expertise and abilities while letting your personality shine through. It gives potential clients reasons to like you, trust you, and even identify with you. […]
How to Capitalize on Your Competitor’s Listing
Did a competitor just list a house in “your” territory, or a near a FSBO or Expired Listing that you’ve been going after? Use it to your advantage. That newly listed house gives you an extra reason to contact your prospects. It’s true that your competitor may have sent “just listed” cards, but then again… […]
Real estate marketing: Choose parallel language
Have you ever read a list of features or services in a real estate marketing piece and felt slightly confused? The information was all there, but something about it made it seem not quite right. More than likely, it was because the writer failed to use parallel language. OK – what the heck is parallel […]
Real Estate Self-promotion: Are you attending these meetings?
In your efforts to promote your real estate services, do you attend HOA meetings, Chamber of Commerce meetings, and meetings of the Planning & Zoning Commission and the City Council? I believe you should, for three good reasons: You’ll be seen by the community leaders. You’ll actually KNOW what’s going on in your community. You’ll […]