Real Estate Agent bios are fun to write – usually. In fact, sometimes they almost write themselves. But not long ago I wrote one that was a struggle from beginning to end. No matter what I wrote, I didn’t like it. Somehow it all sounded flat and I wasn’t at all sure I was creating the impression […]
Merry Christmas – a tale to warm your heart
My Mom should have been a writer. Instead, she made up stories and told them to my kids. Very few of them were ever written down. Fortunately, this one was put on paper. I hope you enjoy it. The Christmas Tree by Julia Winters The little tree was desolate. It was already getting dark on […]
Want web visitors to actually read your testimonials?
Use these tactics to ensure that those wonderful testimonials actually get read: Scatter them around. Instead of just one page filled with a dozen or two (or three) testimonials, place a few on other pages on your site. Give them a headline. Pull a key statement from your client’s words and build a headline around […]
Does Your Marketing Fail to Mention What Buyers and Sellers Want Most?
If you’re like most top agents, it probably does. Why? Because what your buyers and sellers want most is something you give them without thinking it’s a big deal. It’s not special; it’s merely the way you do business. And since it is something you take for granted, you probably don’t realize that from the […]
Capture the opportunity: Don’t overlook these Marketing Minutes
Your client base and your sphere of influence are both made up of people you might meet at any time and in any place. It might be in a waiting room – at a doctor’s office or the garage where your car is being serviced. It might be at your cousin’s baby shower or at […]
More ways to become a presence in your neighborhood
When you live in a neighborhood you quite naturally wish your neighbors would choose you when it comes time to sell their homes. In the past I’ve suggested a lot of ways to become known to your neighbors, but today I read a blog post that offered a few ideas I hadn’t thought of. I […]
For real estate client contentment – communication is key
Last week Bob Stewart of Active Rain announced a new contest in which he invited members to share their process – what they do for each of their clients. He also challenged members to think about how well they communicate that process to the clients. As an example of a process that works, he related […]
Choosing Your Real Estate Territory
Creating your real estate niche by choosing and farming a geographic area is a smart idea – as long as you’re looking at your career in real estate as a long term proposition. To be effective, you need to market regularly to all the residents in your chosen area. If you want to become known as the […]
Real Estate Marketing Grammar Gaffes that Can Make You Look Unprofessional
When you write blog posts, prospecting letters, property fliers, emails, and web pages, are you careful about your grammar? You should be, because poor grammar can knock you completely out of the running with some clients. They’ll simply decide that you’re not a professional and will pass you by. Some agents think it doesn’t matter. […]
A Guide to Success When Having a New Bio Written
Whether you’re a new agent needing a real estate bio for the first time or a seasoned agent whose bio is out-of-date, you need to take a little time to think about the information that goes into it. Some agents use only dry facts that include schooling, designations, and the territory where they work. Some […]