Master marketer Neil Patel brings us some interesting oversight on when we “should” be writing. How do YOU fit in? Courtesy of: Quick Sprout
Ouch! Spammer needs grammar lessons
Today’s email brought two identical spam messages within an hour of each other. The grammar made me say “Ouch!” Here’s a sampling of that letter… If you can stop chuckling, see how many errors you can count: “Unique loyalty program for real estate brokers, agents, developers to create incentive for clients to buy and sale Real […]
How NOT to Impress a Potential Prospect
For starters, sending promotional mail through LinkedIn to a mass audience pretty much labels a person as a spammer, but in this case, it gets worse. The person who mailed me today sent a message that began: “This could be the perfect business opportunity that fits what ever else your doing!” If the person doesn’t […]
Congratulations to Loretta Maimone – REALTOR® of the year!
Where does she get the energy? My friend and client Loretta Maimone is a dynamo. In central Florida’s Lake County she’s known “The One to Get it Done,” and for good reason. She’s not only been a consistent multi-million dollar producer each year since 2008; she’s also involved with the local Board and the community. […]
FREE Marketing Help for the New Year
Now that you’ve spent and spent on your loved ones over the holidays, you might feel drained. So how about getting some free marketing help for yourself? My freebies page offers free samples of some of my most effective real estate prospecting letter sets, AND some totally free sets. All you have to do is […]
Are you suffering from FWP?
Maybe you’ve never even heard of it. It stands for First World Problems. One of my clients has been going through some serious emotional strain, so she started going to a counselor to get her head back into joy and happiness. The counselor told her about FWP and told her that considering it would help […]
Marketing is not an expense, except on your income taxes
Marketing is not an expense, it’s a necessity. Without it, you might as well pack up and go home. And yet, agents tell me: “I’ll start marketing as soon as I have a couple of closings and can afford it.” That USED to work – at least marginally. Years ago, the agency and the brokers […]
Too many clicks = lost prospects
One of the basic rules in marketing is to make it easy for your prospects to deal with you. Whether you’re writing articles that will showcase your expertise or offering a product, if it isn’t easy, you’re losing prospects. Just today I received notice of a LinkedIn post that sounded interesting. So I clicked to […]
Thinking of IncomeTax Deductions
As I’m sure you know, the dollars you spend to promote and run your real estate business are deductible against your income taxes. Did you have a good year this year? Then you might want to think about spending dollars now for your 2015 marketing. Do you need a new printer? Are you yearning for a […]
If you had $4,000,000 in the bank… a mind trick for success
Let’s assume for the moment that if you had four million dollars in the bank you’d still want to work – because you enjoy work, savor accomplishments, get a kick out of helping people, or some other reason. The bottom line is, you’ve got the four million, but you still want that next client and […]