Do you often make phone appointments with clients? I do so quite often. Agents I’ve corresponded with via email and who are interested in a bio, web copy, or perhaps a brochure often want to get together and talk before making a commitment. Other times we need to get together to clarify some points while […]
Your Power and Your Posture
When a dog is threatened or wishes to be threatening, the hair stands up on his back and he bars his teeth. When a cat is threatened, his hair is apt to stand out over his whole body while he hisses. When a bird is threatened, it fluffs it’s feathers. Why? Because they’re following an […]
Always keep your cool
Real estate is a “people business,” and because it is, you’re going to meet all kinds. Some you’ll enjoy and some will test your patience, but “losing your cool” over them is never a good idea. Not long ago I read a rant written by an agent who had blown up at his buyer client. The […]
Are Real Estate Agents Searching for New Sources of Business?
As you may know, in addition to custom real estate copywriting for individual clients, I offer more than 40 different sets of pre-written prospecting and staying in touch letters. While I haven’t created any charts or kept exact track, I do watch the trends and see which letters are most popular at a given time. At […]
Once upon a time …
Once upon a time, here in the mountains of North Idaho, real estate agents did no marketing. This was before the days of email, Internet, and smart phones – back when newspaper advertising, yard signs, and well-located offices with large signs drew in clients and customers. I don’t know if it was the same across […]
Are YOUR emails mobile friendly?
Do you use email for prospecting? Do you use it for keeping in touch with past clients and your sphere of influence? If so, then you need to consider four things: More and more people are reading their email on their smart phones, so therefore… It needs to be easy to read on a small screen. Your […]
Is Real Estate Responsible for Family Disconnect?
While doing research for a client today, I happened on an article about real estate past, present, and future. It began with the fact that our early settlers lived in small cabins with no running water and certainly no electricity. Families with several children all ate, slept, and relaxed in one room. Beds were often […]
For a More Appealing Agent Bio, Remove the I’s
Your “about me” page – also known as your profile, or agent bio, is supposed to be about you. It’s the only page on your entire website that should be about you. This is where you can brag a little about your expertise, tell what you have to offer, and share some insight into who […]
Timing is everything in marketing
When you send a marketing message you hope that it will arrive at its destination at a time when the recipient is open to hearing it. That could mean a time when their postal mail box or their inbox isn’t so full that they toss everything possible without looking. That could mean a time when […]
Want to be a master marketer? Don’t annoy David!
David Ogilvy is one of those “old masters” whose books are recommended reading for every aspiring copywriter. They have nothing to do with electronic delivery, and everything to do with appealing to human nature to get the product or service sold. Over the course of a career that spanned 50 years and $100 million worth […]