Everything has rules, darn it, but the rules in copywriting are at least useful – and there to help you succeed. Rule #1 is to remember that it is never about you. It’s always about your prospect. For that reason, you should never, ever, ever begin a marketing message with the word “I.” Even more […]
Why are Real Estate Prospecting Letters Sold in Sets?
Why are real estate prospecting letters sold in sets? Why not just get and use one good letter? Every now and then someone writes to ask if I can provide them with one good letter to use in prospecting. The answer is “Yes, I could. But contacting your prospects just one time is a poor idea.” […]
Two Ways to Maintain a Positive Attitude
Two ways to live in a positive frame of mind… First, never replay your failures. Most of us have a tendency to go over and over and over situations that we wish had never happened. If you need to do it once so you can think about how to do it differently next time, do […]
Do your potential listing clients realize…
If you live in one of the “Hot” real estate areas, your potential listing clients might not realize … Their choice of a listing agent may be more important than ever. When they read about how fast homes are selling and about the bidding wars going on, many of those potential clients might think that […]
Your Attitude Dictates Your Success in Real Estate
Long before Rhonda Byrne wrote “The Secret” and got people all over the world talking about the Law of Attraction, great teachers were telling their followers “You get what you think about most of the time.” It was no secret, but the trick to making it work was a secret – and it remained so […]
Real estate marketing – always make it easy for your prospects
Everything we write about grammar in real estate marketing, spelling, and even page design is for the purpose of communicating easily and clearly. When you make it easy to read your words, they’ll read them. When you make it easy to understand your words, they’ll absorb your message. When you make it difficult – they’ll […]
Why using ALL CAPS is a poor idea…
In an email or on a web page, capitalized letters are characterized as SHOUTING! And well they should be. When we capitalize, bold, italicize, or underline something in a sentence, we do it for emphasis. We want people who are reading to “hear” some words with more emphasis or volume, just as if we were […]
How Prospecting is Like Searching for a Mate
When you’re out there in the world searching for a mate, you have to pay attention to a couple of things: Your appearance Your approach No, you don’t have to look like a movie star, but you do need to wash your face, comb your hair, and put on clean, appropriate clothing. If you look like […]
Keep Your Pets Safe This Week-end
Back when I worked in Animal Rescue, the days surrounding July 4 were the most consistently heartbreaking of all. Those were the days that the calls came in – “I can’t find my dog.” “My cat is missing.” We also got found dog calls, and people coming to the shelter to drop off dogs that […]
Dump the fear – and choose a niche!
Fear can keep you from pursuing a real estate activity that can bring you boundless success. What’s that activity? Choosing and developing a real estate niche. I firmly believe that anyone working in a highly populated area needs a niche. And yet, many agents I speak with are afraid to take that step because they […]