This Bankrate article outlines true tales of squatters moving into vacant homes – and the legal struggles the owners faced in getting them out again. When I’ve written letters for agents and investors to use in urging people to get homes sold rather than leaving them vacant, I’ve pointed out that they can become magnets […]
How Facebook Can Damage Your Career – and Your Income!
Do you use Facebook? Do your clients use Facebook? Then you all need to learn to be very careful what you share. Many a job has been lost because a prospective employer checked the applicant on Facebook – and found things they didn’t like. For instance, party photos and negative comments about past or current […]
Is Your Real Estate Agent Bio Important?
Yes, of course your real estate agent bio is important. It gives potential clients a look at who you really are as a person as well as who you are as an agent. It helps prospects decide between one agent and another based on the personality and the philosophy they see in the bio. If you […]
Are you Confusing Your Web Visitors?
Here’s some good advice from the Bob Bly Direct Response letter: ***Have only one call to action on your landing page*** Make sure your landing pages have only one call to action each. You don’t want to confuse visitors with the opportunity to subscribe to your mailing list and purchase a product on the same page. […]
Marketing your real estate services? Watch your words!
Small Words = A Big Difference in Marketing Copy You might not spend much time thinking about the emotional impact of everyday words, but when you hear or read them, they have a subconscious effect on you. For instance, look at the difference between “eager” and “anxious.” “Eager” creates an image of happy anticipation, while “anxious” indicates […]
Are YOU Cut Out for a Career in Real Estate?
If you can’t stand your job “working for the man” you may long for the freedom of a career in real estate sales. You may dream of “being your own boss” and being able to set your own hours and do things “your way,” while earning a big income. Before you make that leap, take time to […]
Is there a Golden Rule in marketing?
Does the Golden Rule apply to marketing? I think so! Marketers everywhere worry about what will appeal to their prospects. What will make them say “Yes” to an offer or entice them to pick up the phone and call for an appointment. And in their efforts, many of them take chances on marketing promotions that […]
Promote Yourself by Promoting Your Community
Why do people visit your website? Is it because: They’re trying to choose a community and want to know which will best suit them? They’re looking for the perfect home in the community they’ve already chosen? They’re thinking of listing and want to take a look at their competition. Different people have different reasons, but […]
Who is using social networks?
Neil Patel of Quick Sprout compiled the numbers, so YOU can decide where you should be marketing to reach your audience… Courtesy of: Quick Sprout
Taking your grammar seriously…
Today’s email led me to a blog post filled with grammar errors that made me cringe from start to finish. First was: “We take our responsibility serious.” Ummm… no. You can’t do that. Serious is an adjective. It has to modify a noun, as it “This is a serious post about a serious subject.” If […]