In your efforts to promote your real estate services, do you attend HOA meetings, Chamber of Commerce meetings, and meetings of the Planning & Zoning Commission and the City Council? I believe you should, for three good reasons: You’ll be seen by the community leaders. You’ll actually KNOW what’s going on in your community. You’ll […]
How to Expand Your Real Estate Sphere of Influence
How many people do you know who will think of you and recommend you when someone needs a real estate agent? No matter how many there are, there are always room for more, so try this “Give before you get” method to expand your sphere and create good will. Introduce yourself to other business people […]
What to Do if Your Real Estate Business is Declining…
Sometimes even experienced agents go through periods of decline in their businesses. For years things went well and they had all the clients they needed without making much effort to market themselves. And now… getting the listings has become difficult. What’s the cure? First, you need to rejuvenate your enthusiasm – and that’s not always […]
Real Estate Prospecting Can’t Be a One-time Shot
Choose your target, then market consistently. Over the years I’ve met agents who mistakenly felt that direct mail for real estate prospecting was the same as direct response marketing. They thought they “should” get results from just one mailing. Unfortunately for them, studies show that if they have the right list they might get a […]
Real estate self-promotion: Always make it easy for your prospects.
Real estate self-promotion: Always make it easy for your prospects. When you write to a specific prospect, or even send a newsletter to many prospects, you might invite them to visit you here on Active Rain or to connect with you on Facebook, Twitter, LinkedIn, etc. You’re hoping to make a good connection, get better […]
Yes, You Do Need a Photo on that Business Card
Last week on Active Rain agents got into a spirited discussion about photos on business cards. Some say yes and others say absolutely not. Some who are against it say it doesn’t look professional. After all, doctors and lawyers don’t have their photos on their cards. Are you a doctor or a lawyer? I don’t […]
If your ads aren’t getting the results you crave…
Bob Bly’s monthly newsletter arrived this morning, and with it came some interesting food for thought. Fortunately for his fans, he gives blanket permission for us to share his work, as long as we tell you: “This article appears courtesy of Bob Bly’s Direct Response Letter.” If you care about marketing and want to learn […]
Do Borrowers Really Need a Local Lender?
No, your clients don’t need to choose a local lender any more. What’s important is that a lender is licensed in your state and gives your clients personal service. And that can easily be done via phone, email, and Fax. As you know, electronic signatures are now recognized as legal, so most of the time […]
Try Real Estate Networking – in Reverse
Are you networking – talking to as many people as possible when you attend social events, handing out your cards, and taking names? Then are you following up with an email or a call? Maybe you’re even sending a special report after the event. Those are positive activities, but only if you’re “Networking in […]
What did you do today to build your real estate business?
What did you do today to build your business? The thing about building a real estate career is that the need to market your services never ends. You need to keep doing something every day to meet a new prospect, to nurture a current prospect, to connect with a past client, or to put your […]