If you live in one of the “Hot” real estate areas, your potential listing clients might not realize … Their choice of a listing agent may be more important than ever. When they read about how fast homes are selling and about the bidding wars going on, many of those potential clients might think that […]
Your Attitude Dictates Your Success in Real Estate
Long before Rhonda Byrne wrote “The Secret” and got people all over the world talking about the Law of Attraction, great teachers were telling their followers “You get what you think about most of the time.” It was no secret, but the trick to making it work was a secret – and it remained so […]
Real estate marketing – always make it easy for your prospects
Everything we write about grammar in real estate marketing, spelling, and even page design is for the purpose of communicating easily and clearly. When you make it easy to read your words, they’ll read them. When you make it easy to understand your words, they’ll absorb your message. When you make it difficult – they’ll […]
Why using ALL CAPS is a poor idea…
In an email or on a web page, capitalized letters are characterized as SHOUTING! And well they should be. When we capitalize, bold, italicize, or underline something in a sentence, we do it for emphasis. We want people who are reading to “hear” some words with more emphasis or volume, just as if we were […]
How Prospecting is Like Searching for a Mate
When you’re out there in the world searching for a mate, you have to pay attention to a couple of things: Your appearance Your approach No, you don’t have to look like a movie star, but you do need to wash your face, comb your hair, and put on clean, appropriate clothing. If you look like […]
Keep Your Pets Safe This Week-end
Back when I worked in Animal Rescue, the days surrounding July 4 were the most consistently heartbreaking of all. Those were the days that the calls came in – “I can’t find my dog.” “My cat is missing.” We also got found dog calls, and people coming to the shelter to drop off dogs that […]
Dump the fear – and choose a niche!
Fear can keep you from pursuing a real estate activity that can bring you boundless success. What’s that activity? Choosing and developing a real estate niche. I firmly believe that anyone working in a highly populated area needs a niche. And yet, many agents I speak with are afraid to take that step because they […]
Is that caller a real estate buyer – or a spy?
When you answer an inquiry about one of your listings, how do you know who the caller really is? You don’t. That caller could be a potential seller, wanting to see how you handle inquiries. He or she could be another agent, wanting to see if they can learn anything you might tell a potential […]
In Addition to Real Estate Prospecting – Start Farming
Don’t just prospect for new real estate clients, start farming as well. Instead of searching here, there, and everywhere for your next client, choose a geographic area, then farm it well. As you tend and nurture your “crops” one bit of “produce” at a time will mature and ripen. The first step is to choose […]
When You Need a Real Estate Agent Bio, Ask the Right Questions
Your real estate agent bio is one of the most important documents you’ll ever write or have written. It presents the image you want the world to see. It showcases your expertise and abilities while letting your personality shine through. It gives potential clients reasons to like you, trust you, and even identify with you. […]