Email is fast and convenient, but it’s also scary. Not only can it live virtually forever, it can be forwarded on – and on – and on. That’s why we all need to be careful not to make crucial mistakes when writing to clients, prospective clients, past clients, and any of the other professionals who […]
Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence […]
The name “drip marketing
…or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?
How Often Should You Send those Drip Marketing Messages? Obviously, the agent who once sent me ten messages in one day was overdoing it, especially since he followed that with 2-4 messages per day for the next couple of weeks. Of course, given the content and quality of his messages, even one was too much […]