A recent article by Nina Hollander reminded me of how silly it is to indulge in stereotyping real estate clients – or anyone else. Since her article was about stereotyping baby boomers, let’s begin there. The first thing to remember is that the baby boomer generation extends over 18 years – from 1946 to 1964. […]
Never lose touch with past real estate clients
Past real estate clients can become your personal lead-creation machine. However, that machine will only produce if you make the effort to stay in touch. A hard fact: If you forget your past real estate clients, they will forget you. Even if they loved you while you were helping them, you aren’t a part of […]
Dealing with potential discrimination in real estate
Like it or not, in your career, you potentially have to deal with issues of discrimination in real estate. While race and gender identity seem to be the ones in the news this year, discrimination can encompass many subjects, such as age, familial status, disabilities, and religion. Keep all of them in mind as you […]
Agents, do your COVID forbearance research!
Why do you need to do COVID forbearance research? Because it appears that at least some forbearance programs could throw a monkey wrench into your clients’ plans to sell. If COVID hadn’t already done enough to disrupt our lives, here’s one more… Don’t wait to do your COVD forbearance research. Do it as soon as […]
Good real estate habits = greater real estate success
Most of us are creatures of habit – both positive and negative. Are your real estate habits helping or hurting your success? Your real estate habits will determine both your level of success and your happiness. Today’s message is for real estate agents who want to earn a comfortable living and have time to enjoy […]
Two good reasons to create a “How I Work” document
Have you considered creating a “How I Work” document? If not, think about these two good reasons for doing so. If you offer a great deal of service, your “How I Work” document is good marketing. By setting client expectations in advance, you will avoid many of the most common causes for agent/client conflict. Questions […]
Can you enjoy a stress-free real estate career
Is a stress-free real estate career even possible? Well… no. But if you learn to set the right rules and expectations, you can make it much MORE stress-free. Where does stress in a real estate career originate? It comes from work, family, and friends. It originates from pressure that you allow to be heaped on […]
Real estate systems for 2020
Happy New Year! Are you ready to jump in with both feet and make 2020 your best year yet? I hope so! If you’re super-organized and already have real estate systems in place for every facet of your business, then today’s message is not for you. If you tend to be a bit scattered – […]
Should you take a listing you don’t like?
And… whether you think you should or should not, DO you take listings you don’t like? If so, do you find it difficult to get them sold? This week Barbara Todaro wrote a post asking “If you don’t like a listing, will you be able to sell it?” It’s a good question, and she got […]
Agitation is for washing machines – not real estate sales
A few Active Rain posts lately have mentioned troubles with agents, buyers, and sellers who are so skilled at agitation that they turn their transactions into hair-pulling dramas. They can become a real nightmare when phone calls, emails, and texts start flying – blaming everyone for some problem that either doesn’t exist or could have […]