By now you know that when you’re a real estate agent, your past clients and a loyal sphere of influence can be your personal gold mine. These are people who know you and trust you. They won’t hesitate to call you when they want to buy or sell real estate, and they’ll feel that they’re […]
Drip marketing – if it fails, it’s your fault
Drip marketing, also called continuity marketing, is simply the practice of keeping a steady flow of marketing materials going to the same people over and over. You use it with postal mail when farming a geographic territory or when prospecting to a specific set of buyers or sellers. You use it with email when you […]
Inaction is expensive. Can you afford it?
You know the cost of things you do, but do you know the cost of what you don’t do? You know what your marketing costs in terms of dollars and cents for things you purchase. When you contemplate adding a new marketing method or purchasing new equipment, it’s there in black and white. You can […]
Will your January sizzle or fizzle?
Will January be a productive month for you, or will you spend your time trying to re-start your real estate business? Unless you already have your pipeline filled with referral clients who beat a steady path to your door, or with people who responded to your ongoing prospecting efforts, it will all depend upon what […]
Something to consider when you take a listing
This week I had a chat with an attorney who talked about problems that can come up because not all liens against a house show up on a title report. Your clients may not have the equity they think they have in their homes. She mentioned three trouble areas: The deferred balance on a Loan […]
Real Estate Agents – Stay safely within your field of expertise
How many times has a buyer or seller asked you a question that was legally outside of your field of expertise? More importantly, how many times did you answer one of those questions without thinking about the liability? Always Avoid the Unauthorized Practice of Law As an agent, you’ve been schooled in real estate law, […]
Could you lose all of your client contacts in one day?
That’s a scary thought, isn’t it? Even scarier is that the answer is yes – you could. You could also lose all of your blog posts. (The good news is, it’s preventable.) An article I read earlier this week told the sad tale of a disabled veteran who ran his entire business through Facebook. He […]
September is Realtor Safety Month…
September is Realtor Safety Month, but just as every day should be a day of Thanksgiving, every month should be Realtor Safety Month. Real estate agents are in a unique position among service providers, because you so often work alone, going into unoccupied places with people you don’t know, meeting strangers in their homes, or […]