No, I know you’re not a pushy real estate agent, at least not in the sense that most people would interpret that phrase. When I first started thinking about this topic, I recalled times when a sales person was pushy – and how I reacted. When someone told me “Now or never” I always chose […]
Use your real estate business cards every day
You do have a box full of real estate business cards, don’t you? And you do have some in your pocket or purse don’t you? I’ve seen agents say that real estate business cards are no longer necessary. They’re old-fashioned, and “nobody” uses them anymore because “everyone” swaps contact information via their smart phones. Don’t […]
First-time buyer advice to share with your clients
As a real estate agent, you have the opportunity to assist people in owning their very first home. Help them make wise decisions by sharing this first-time buyer advice. You’ve probably already told them they need to get pre-approved for their home mortgage loan. Especially in today’s hot market, a buyer who isn’t pre-approved doesn’t […]
Are you a sales person or a real estate educator?
Have you thought about how much of your job involves being a real estate educator? Unless you’re working with experienced investors, education is a large part of what your clients need from you. It may also play a large part in your success as a real estate agent. Your clients might not say it, because […]
Avoid stereotyping real estate clients
A recent article by Nina Hollander reminded me of how silly it is to indulge in stereotyping real estate clients – or anyone else. Since her article was about stereotyping baby boomers, let’s begin there. The first thing to remember is that the baby boomer generation extends over 18 years – from 1946 to 1964. […]
Never lose touch with past real estate clients
Past real estate clients can become your personal lead-creation machine. However, that machine will only produce if you make the effort to stay in touch. A hard fact: If you forget your past real estate clients, they will forget you. Even if they loved you while you were helping them, you aren’t a part of […]
Dealing with potential discrimination in real estate
Like it or not, in your career, you potentially have to deal with issues of discrimination in real estate. While race and gender identity seem to be the ones in the news this year, discrimination can encompass many subjects, such as age, familial status, disabilities, and religion. Keep all of them in mind as you […]
Agents, do your COVID forbearance research!
Why do you need to do COVID forbearance research? Because it appears that at least some forbearance programs could throw a monkey wrench into your clients’ plans to sell. If COVID hadn’t already done enough to disrupt our lives, here’s one more… Don’t wait to do your COVD forbearance research. Do it as soon as […]
Good real estate habits = greater real estate success
Most of us are creatures of habit – both positive and negative. Are your real estate habits helping or hurting your success? Your real estate habits will determine both your level of success and your happiness. Today’s message is for real estate agents who want to earn a comfortable living and have time to enjoy […]
Two good reasons to create a “How I Work” document
Have you considered creating a “How I Work” document? If not, think about these two good reasons for doing so. If you offer a great deal of service, your “How I Work” document is good marketing. By setting client expectations in advance, you will avoid many of the most common causes for agent/client conflict. Questions […]