COPY BY MARTE

Real Estate Copywriting

Real Estate Copyrighting

Do you suffer from FOMO?

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Ron and Alexndra Seigel recently wrote about FOMO (fear of missing out) with regard to marketing. They were discussing it from the consumer’s point of view. But in real estate, there’s another side: that of the agent. FOMO is, I believe, the reason why so many agents resist choosing and developing a niche market or […]




The Allure of Expired Listings…

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It’s an old adage in real estate that it’s beneficial to be the second or even third listing agent. Sellers have experienced disappointment and are looking for a solution. That means they just might be more open to taking your advice when it comes to: Price Presentation Showing availability Getting out of the house during […]




Content Marketing Isn’t New!

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Today everyone seems to be talking about content marketing as if it were a brand new concept, just discovered as the way to reach new customers and build brand recognition. That simply isn’t so. At least two companies were using content marketing in the late 1800’s. Dr. Oetker: In 1891, Dr. August Oetker, working at […]




Do You and Your Prospects Speak the Same Language?

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You might all speak English, but if you speak “text” and your prospects don’t – you may be losing them to confusion. As more and more people are texting, those acronyms and other abbreviated forms of communication are slipping more and more into email messages, blogs, and even newspaper articles! But are you SURE everyone […]




The Relationship-Building Value of Drip Marketing

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The name “drip marketing” doesn’t sound very glamorous. In fact it sounds kind of, well, drippy. But its value in building relationships with your clients and prospects is far from drippy. Used in a permission-based e-mail campaign, or in a postal mail campaign, drip marketing does more than remind your prospects that you exist. It […]




Write to individuals, not crowds

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How many times have you gotten a letter from a real estate agent (or any other marketer) that was addressed to “Dear Homeowner?” If you get many real estate letters, you’ve probably seen several like that. Then, to make matters worse, the letter will go on to use phrases such as “people like you” or […]




Sloppy Copy will get you every time

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Never Hit “Send” Without Self-editing Recently my mail brought a promotion for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole thing was “formulatic.” It had the scarcity – only 20 spots, so act now. It attempted to make you want […]