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Increase your share of the real estate market…

February 17, 2019 by martewrites Leave a Comment

Increase your share of the real estate market…

Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business – then making adjustments. Step one is to determine where your current business is coming from. A “best […]

Filed Under: real estate marketing, real estate success, Uncategorized Tagged With: real estate best practices, real estate marketing, real estate success strategies

Drip marketing – if it fails, it’s your fault

January 22, 2019 by martewrites Leave a Comment

Drip marketing – if it fails, it’s your fault

Drip marketing, also called continuity marketing, is simply the practice of keeping a steady flow of marketing materials going to the same people over and over. You use it with postal mail when farming a geographic territory or when prospecting to a specific set of buyers or sellers. You use it with email when you […]

Filed Under: drip marketing, real estate best practices, real estate marketing Tagged With: real estate best practices, real estate drip marketing, real estate marketing

Back to work! What to do first for 2019

December 31, 2018 by martewrites

Back to work! What to do first for 2019

Are you ready to be back to work after days of parties, visiting, and not being able to connect with people you want or need to speak with? If you’re like me, it feels pretty good to say “OK – now to get back in the groove!” What is important to do right now to […]

Filed Under: real estate lead generation, real estate marketing, real estate self-promotion, real estate success Tagged With: real estate lead generation, real estate success strategies

Sell your services while you sell your listings

December 5, 2018 by martewrites

Sell your services while you sell your listings

One of the formulas copywriting schools teach is the “4 P” method.  The P’s stand for Picture, Promise, Proof, and Push. For direct marketers selling products such as diet pills, pain relief lotions, etc. this is pretty straight forward. They present a picture of being slender, enjoying a pain free life, etc. They promise that […]

Filed Under: real estate marketing, real estate self-promotion, real estate success Tagged With: real estate marketing, real estate self promotion

Use New Listings to Generate More New Listings

October 13, 2018 by martewrites

Use New Listings to Generate More New Listings

Traditional “Just Listed” cards inform neighbors of new offerings in hopes of finding a buyer among their friends and family members. If they’re sent at all – and most agents don’t spend the time or money to send them –  they’re usually sent by the listing agent. But they can do much more, and NOT […]

Filed Under: real estate lead generation, real estate marketing, real estate self-promotion Tagged With: real estate lead generation, real estate marketing, real estate self promotion

4th Quarter Marketing for Real Estate Professionals

October 3, 2018 by martewrites

4th Quarter Marketing for Real Estate Professionals

The 4th quarter is here – already! In just 3 months, the holidays will be history and we’ll be in January, 2019. What does that mean for you as real estate professional? It means that you have less than 3 months to reach your goals for 2018 – and you’ll need to overcome an age-old […]

Filed Under: real estate marketing, real estate self-promotion Tagged With: real estate marketing, real estate self promotion

Make your real estate marketing copy the best it can be

September 26, 2018 by martewrites

Make your real estate marketing copy the best it can be

How can you make your real estate marketing copy the best that it can be? Different methods work for different people, but here’s one that has worked for me – and may work for you as well. The first thing to remember is that in most cases, good real estate copy demands an investment of […]

Filed Under: real estate marketing, real estate self-promotion, real estate writing Tagged With: real estate marketing, real estate self promotion, real estate writing

Marketing Your Real Estate Services – Step #5

September 18, 2018 by martewrites

Marketing Your Real Estate Services – Step #5

Last week we went over the first 4 steps in marketing your real estate services. If you’ve forgotten them, they were: Choose your target audience Determine what is most important to them Decide which of your skills, talents, and personality traits to showcase in order to appeal to them Put it all in writing and/or […]

Filed Under: real estate marketing, real estate self-promotion Tagged With: real estate marketing, real estate self promotion, real estate website

Marketing your real estate services – first know your audience

September 12, 2018 by martewrites

Marketing your real estate services – first know your audience

You need to market your services – but do you know your audience? Real estate isn’t like it was back when I started in 1985. You can’t just go to the office and expect that your agency’s advertising will bring in buyers and sellers who will be yours because it is your floor day. It […]

Filed Under: real estate marketing, real estate prospecting, real estate self-promotion

How to Manage Hundreds of Internet Buyer Leads

August 27, 2018 by martewrites

How to Manage Hundreds of Internet Buyer Leads

Agents tell me that thanks to search functions, they have hundreds of web-generated real estate buyer leads to manage. Their systems may be automatically sending those buyers information on new listings, but they feel that isn’t good enough. After all, if those buyers have been exploring several sites, it may be the same information other […]

Filed Under: real estate lead generation, real estate marketing, real estate self-promotion Tagged With: real estate best practices, real estate lead generation, real estate self promotion, real estate success

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