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Do you know what makes you the best agent?

February 2, 2021 by Marte Cliff Leave a Comment

What makes you the best agent your prospects could choose? How is your service better than the service they’d receive from one of your competitors? You do need to know the answer. Otherwise, you won’t be able to convey it to your prospects. I’ve learned that many agents do not know, and in fact many […]

Filed Under: real estate marketing Tagged With: real estate self promotion

Do you want more real estate listings?

January 4, 2021 by Marte Cliff

thank you notes help get more real estate listings

In this hot market, most agents do want more real estate listings. Many agents prefer working with buyers, but that IS a tougher road when there are more buyers than sellers. You may have to write numerous offers before getting an acceptance. A listing, if priced right, present well, and marketed properly, is almost a […]

Filed Under: real estate marketing Tagged With: real estate best practices, real estate listings

More on real estate marketing in 2020

August 5, 2020 by Marte Cliff

If you want to win real estate listings, don't ignore covid

“Marketing when business is unusual” was one of the topic suggestions I received from my recent survey. Since real estate marketing in 2020 is definitely unusual, I did write about this earlier. That post went into the many reasons why someone might decide to sell as a result of COVID-19. Among other things, it suggests […]

Filed Under: real estate marketing Tagged With: COVID-19 and real estate

Necessary changes in Real Estate Marketing in 2020

June 30, 2020 by Marte Cliff

prospect to parents who are home schooling

So many things about your job as a real estate professional have changed since March. It stands to reason that you need to make changes in real estate market along with all the rest. Real estate prospecting can now profitably target people who hadn’t even considered selling back in January. These are people who have […]

Filed Under: real estate marketing Tagged With: real estate success strategies

Do you make these 5 mistakes in communicating with real estate prospects?

June 9, 2020 by Marte Cliff

Avoid rambling at your listing appointment

Communicating with real estate prospects is important, whether you do it via letters or cards in the mail, email messages, or even blogging and posting on social media. The words in your agent bio and on your personal real estate website are also part of your communication. Your purpose in all of the above is […]

Filed Under: real estate marketing Tagged With: real estate writing

Trust your instincts in marketing your real estate services

April 14, 2020 by Marte Cliff

Today’s message is for new agents – and for long-time agents who my be thinking there’s a better way to market their real estate services. If that’s you, I expect you’re reading and researching, thinking that you’ll find a good idea you haven’t tried. And you might. Good ideas for marketing real estate services do […]

Filed Under: real estate marketing Tagged With: real estate prospecting

How can I hang on to real estate buyer leads?

March 9, 2020 by Marte Cliff

nurturing real estate buyer leads

You can hang on to real estate buyer leads by doing things other agents don’t do. But you don’t want to just hang on to the leads. You want to turn them into actual buyers, and then into past clients. How do you turn those real estate buyer leads into actual buyers? First, realize that […]

Filed Under: real estate marketing Tagged With: marketing to real estate buyers

Real Estate Marketing Methods – passive and active

February 25, 2020 by Marte Cliff

Have you stopped to think about the difference between passive and active real estate marketing methods? What IS the difference between the two? After all, every method requires you to take some action. Passive real estate marketing methods include activities such as: Placing a sign in front of house or property. Putting an ad in […]

Filed Under: real estate marketing Tagged With: real estate success strategies

Do your property descriptions beckon buyers?

September 23, 2019 by Marte Cliff

describe the trees in property descriptions

One of your first tasks when you take new listings is to prepare the marketing materials, including property descriptions to be used in MLS and on other real estate portals. These words, when used properly, can draw both buyer agents and potential buyers to your listing – and make your phone ring with showing requests. […]

Filed Under: real estate marketing Tagged With: real estate word choices, real estate writing

Do you make these real estate marketing mistakes?

July 16, 2019 by Marte Cliff

confusing facts with myths leads to real estate marketing mistakes

Real estate marketing mistakes happen when there’s a disconnect between the marketing you do and the marketing that works. That confusion between facts and myths  can cause you to spend both time and money without getting the results you desire. Consider the following statistics and survey results, then decide if you’re on track – or […]

Filed Under: real estate marketing Tagged With: real estate best practices, real estate success

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