Consistent real estate follow-up is one of the keys to success. Without it, there is not much point in bothering with lead generation. And – without it you’ll have little chance of repeat business and referrals from past clients. What does consistent real estate follow-up mean? How often is often enough? What is the best […]
Real estate marketing has changed, but…
Real estate marketing has changed, and continues to change, but real estate buyers and sellers have not. The real estate marketing methods you use to reach prospective clients are far different than the methods used just a few years ago. Once upon a time, real estate brokerages depended upon print advertising in newspapers and magazines, […]
Do you know what makes you the best agent?
What makes you the best agent your prospects could choose? How is your service better than the service they’d receive from one of your competitors? You do need to know the answer. Otherwise, you won’t be able to convey it to your prospects. I’ve learned that many agents do not know, and in fact many […]
Do you want more real estate listings?
In this hot market, most agents do want more real estate listings. Many agents prefer working with buyers, but that IS a tougher road when there are more buyers than sellers. You may have to write numerous offers before getting an acceptance. A listing, if priced right, present well, and marketed properly, is almost a […]
More on real estate marketing in 2020
“Marketing when business is unusual” was one of the topic suggestions I received from my recent survey. Since real estate marketing in 2020 is definitely unusual, I did write about this earlier. That post went into the many reasons why someone might decide to sell as a result of COVID-19. Among other things, it suggests […]
Necessary changes in Real Estate Marketing in 2020
So many things about your job as a real estate professional have changed since March. It stands to reason that you need to make changes in real estate market along with all the rest. Real estate prospecting can now profitably target people who hadn’t even considered selling back in January. These are people who have […]
Do you make these 5 mistakes in communicating with real estate prospects?
Communicating with real estate prospects is important, whether you do it via letters or cards in the mail, email messages, or even blogging and posting on social media. The words in your agent bio and on your personal real estate website are also part of your communication. Your purpose in all of the above is […]
Trust your instincts in marketing your real estate services
Today’s message is for new agents – and for long-time agents who my be thinking there’s a better way to market their real estate services. If that’s you, I expect you’re reading and researching, thinking that you’ll find a good idea you haven’t tried. And you might. Good ideas for marketing real estate services do […]
How can I hang on to real estate buyer leads?
You can hang on to real estate buyer leads by doing things other agents don’t do. But you don’t want to just hang on to the leads. You want to turn them into actual buyers, and then into past clients. How do you turn those real estate buyer leads into actual buyers? First, realize that […]
Real Estate Marketing Methods – passive and active
Have you stopped to think about the difference between passive and active real estate marketing methods? What IS the difference between the two? After all, every method requires you to take some action. Passive real estate marketing methods include activities such as: Placing a sign in front of house or property. Putting an ad in […]