“Marketing when business is unusual” was one of the topic suggestions I received from my recent survey. Since real estate marketing in 2020 is definitely unusual, I did write about this earlier. That post went into the many reasons why someone might decide to sell as a result of COVID-19. Among other things, it suggests […]
Necessary changes in Real Estate Marketing in 2020
So many things about your job as a real estate professional have changed since March. It stands to reason that you need to make changes in real estate market along with all the rest. Real estate prospecting can now profitably target people who hadn’t even considered selling back in January. These are people who have […]
Do you make these 5 mistakes in communicating with real estate prospects?
Communicating with real estate prospects is important, whether you do it via letters or cards in the mail, email messages, or even blogging and posting on social media. The words in your agent bio and on your personal real estate website are also part of your communication. Your purpose in all of the above is […]
Trust your instincts in marketing your real estate services
Today’s message is for new agents – and for long-time agents who my be thinking there’s a better way to market their real estate services. If that’s you, I expect you’re reading and researching, thinking that you’ll find a good idea you haven’t tried. And you might. Good ideas for marketing real estate services do […]
How can I hang on to real estate buyer leads?
You can hang on to real estate buyer leads by doing things other agents don’t do. But you don’t want to just hang on to the leads. You want to turn them into actual buyers, and then into past clients. How do you turn those real estate buyer leads into actual buyers? First, realize that […]
Real Estate Marketing Methods – passive and active
Have you stopped to think about the difference between passive and active real estate marketing methods? What IS the difference between the two? After all, every method requires you to take some action. Passive real estate marketing methods include activities such as: Placing a sign in front of house or property. Putting an ad in […]
Do your property descriptions beckon buyers?
One of your first tasks when you take new listings is to prepare the marketing materials, including property descriptions to be used in MLS and on other real estate portals. These words, when used properly, can draw both buyer agents and potential buyers to your listing – and make your phone ring with showing requests. […]
Do you make these real estate marketing mistakes?
Real estate marketing mistakes happen when there’s a disconnect between the marketing you do and the marketing that works. That confusion between facts and myths can cause you to spend both time and money without getting the results you desire. Consider the following statistics and survey results, then decide if you’re on track – or […]
Summer is busy, so automate your marketing
“I’m so busy” might sound like a good excuse to postpone marketing for the summer, but… … you know what will happen if you stop. Your pipeline will empty out. Then you’ll wake up some morning in the fall and realize that you have no listings and no buyers searching for homes. You’ll be unemployed […]
How will they know you’re the real estate agent they need?
Does your real estate marketing help clients choose you by clearly showing who you serve and where you do it? Does it lead people to you who will appreciate your expertise, trust you, and make your life easier because you do know the answers to their questions? Does it help clients choose you? Or does […]