Many agents feel that they’ve really “made it” when they can look at the past year’s transactions and see that the majority of them came from past clients and referrals. It’s a sign that your past clients have confidence in you – you’re doing a job you can be proud of. So how do you […]
Do you sometimes feel that Google runs your life?
If you’re a real estate agent – or any other kind of service provider – you need a website. Then you need visitors to that website. Some accomplish that entirely by driving visitors from other places such as Facebook, Twitter, print marketing materials – including prospecting letters and business cards. Others use ads on Google, […]
Fair Housing, Real Estate Marketing, and You
Although the Fair Housing Act (also known as the Civil Rights Act) was signed into law in 1968, making it illegal to discriminate against home buyers or tenants on the basis of race, color, religion, national origin, and gender, we didn’t hear much about it in our area until the late 80’s. My real estate […]
How new real estate agents can get listings
Quite often, new agents begin by working with buyers, but nearly everyone wants to have some listings as well, so how do you go about getting them? Start developing your own geographic territory. Choose a neighborhood you know and like, then do the research to learn whether the turnover there is enough to make it […]
5 Rules for writing prospecting letters to homeowners
Your real estate prospecting letters can bring good results, or they can do nothing at all. It all depends upon whether you follow these five rules. 1 – Never, ever begin with “I” or “We.” It’s your prospecting letter, but if you want your potential client to read it and respond, it has to be […]
Do you talk yourself out of real estate success?
First – for real estate agents… Do you talk too much? You might, even if you aren’t aware of it. If you’ve ever felt that you were on the verge of signing a new listing or a purchase agreement, but it suddenly went sideways, talking too much might have been the cause. You might have […]
When you need real estate marketing copy, choose a real estate copywriter
Did you know – there are even more kinds of copywriters than kinds of real estate agents. The overall term “copywriter” encompasses a great many specialties, and only some of them are related to making sales. Copywriters create catalog product descriptions, inserts in prescription medications, instructions that come with your new appliance or technical gizmo, […]
Are you hiding from potential clients?
You are if your website doesn’t reveal your location. Think about this… there’s a couple who has been notified by an employer that one or the other of them is being relocated to your city. One of the first things they will do is go on line and search to see what it will cost […]
Your Real Estate Newsletter
Do you have a real estate newsletter that you regularly send? If not, why not? A newsletter is a “non-threatening” message that can keep you top of mind with past clients and your sphere of influence. By non-threatening, I mean that this is a message that’s not blatantly asking for business or even a referral. […]
3 Simple Ways to Prepare for Your Open House
Today we bring you a guest post from Suzie Wilson, author of The Ultimate Guide to Prepping Your Home for an Open House. 3 Simple Ways to Prepare for Your Open House Whether you are selling your house on your own or working with a real estate agemt, hosting an open house is one way […]