Real estate marketing mistakes happen when there’s a disconnect between the marketing you do and the marketing that works. That confusion between facts and myths can cause you to spend both time and money without getting the results you desire. Consider the following statistics and survey results, then decide if you’re on track – or […]
Summer is busy, so automate your marketing
“I’m so busy” might sound like a good excuse to postpone marketing for the summer, but… … you know what will happen if you stop. Your pipeline will empty out. Then you’ll wake up some morning in the fall and realize that you have no listings and no buyers searching for homes. You’ll be unemployed […]
How will they know you’re the real estate agent they need?
Does your real estate marketing help clients choose you by clearly showing who you serve and where you do it? Does it lead people to you who will appreciate your expertise, trust you, and make your life easier because you do know the answers to their questions? Does it help clients choose you? Or does […]
If you want more real estate closings…
If you want more real estate closings, it all begins with attracting more real estate clients. And, if you’re a listing agent, it also begins with attracting more buyer agents and their clients. What is the key to creating this attraction? Specificity in marketing. Specificity in marketing will lead to more real estate closings in […]
The secrets to irresistible real estate marketing.
When you received your real estate license, did anyone tell you that one of your most important tasks would be marketing? It is. without it, you’ll have no business! And since you have plenty of competition, it’s in your best interests to learn the secrets to irresistible real estate marketing. In real estate, marketing is […]
The magic of consistent real estate marketing
You’ve heard many times that consistent real estate marketing is important. And yet… as we come into the spring and summer selling season, it can be easy to shove it to a back burner. Right now you may have plenty of buyers and sellers clamoring for your attention. Their needs may even be intruding on […]
Innovative Real Estate Marketing Methods
Real estate marketing has two sides: The side that markets your listings and the side that markets your services so you can get more listings and/or serve more buyers. Both are important. In many areas today agents are focused more on the self-promotion side of real estate marketing, simply because there is a shortage of […]
Increase your share of the real estate market…
Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business. If you’re spending time and money without the results you want, it could be time to make adjustments. […]
Back to work! What to do first for 2019
Are you ready to be back to work after days of parties, visiting, and not being able to connect with people you want or need to speak with? If you’re like me, it feels pretty good to say “OK – now to get back in the groove!” What is important to do right now to […]
Will you Flourish or Flop? Tips for year-end productivity
A strong finish to the current year will equal a strong beginning to the new one. We’re less than 2 months from 2019. What you do in those 2 months will determine whether you’ll flourish or flop, both now and in the new year. Perhaps you’ve had a great year in real estate and have […]