Generalists have the most competition. As long as you remain a real estate generalist, you’ll be competing for clients with nearly every other agent in your marketing area. Your challenge will be to capture prospects’ attention, then somehow make yourself stand out as THE one who will serve them best. That’s why so many agent […]
Do you sometimes feel that Google runs your life?
If you’re a real estate agent – or any other kind of service provider – you need a website. Then you need visitors to that website. Some accomplish that entirely by driving visitors from other places such as Facebook, Twitter, print marketing materials – including prospecting letters and business cards. Others use ads on Google, […]
How to choose your real estate niche
First – Why should you choose a niche? Why not serve everyone? Because having a niche is a smart business move. Unless you’re working in such a small community that one niche, or even two, would not support you, having a niche and becoming known for your expertise is a sure path to success. You […]
Do you suffer from FOMO?
Ron and Alexndra Seigel recently wrote about FOMO (fear of missing out) with regard to marketing. They were discussing it from the consumer’s point of view. But in real estate, there’s another side: that of the agent. FOMO is, I believe, the reason why so many agents resist choosing and developing a niche market or […]