Email is fast and convenient, but it’s also scary. Not only can it live virtually forever, it can be forwarded on – and on – and on. That’s why we all need to be careful not to make crucial mistakes when writing to clients, prospective clients, past clients, and any of the other professionals who […]
You’ve got a territory – or you’ve been working on developing a territory – but now there’s another agent or two moving in on you. They’re marketing to “your” homeowners. What should you do? The first impulse might be to “go political” and tear down the competition – but that would not be wise. Years ago, market […]
Ron and Alexndra Seigel recently wrote about FOMO (fear of missing out) with regard to marketing. They were discussing it from the consumer’s point of view. But in real estate, there’s another side: that of the agent. FOMO is, I believe, the reason why so many agents resist choosing and developing a niche market or […]
What is a Senior Citizen? Unless you are a senior citizen, as I am, you may be tempted to think that “Senior Citizen
It’s an old adage in real estate that it’s beneficial to be the second or even third listing agent. Sellers have experienced disappointment and are looking for a solution. That means they just might be more open to taking your advice when it comes to: Price Presentation Showing availability Getting out of the house during […]
Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence […]
How many times have you gotten a letter from a real estate agent (or any other marketer) that was addressed to “Dear Homeowner?
…or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?
Now is not the time to slow down… Who lists a house in December? A seller who is serious about getting that house sold. Who buys a house in December? A buyer who needs to find a new home. And that’s good news for those agents who choose to keep working in the month when many […]
The term “senior citizen