If you’re thinking of slowing down from now through January 1, think twice. There really is a holiday home selling season and you might as well be the one doing the selling. Plenty of agents shut down during the holiday home selling season. For all of the 19 years that I was an agent, I […]
Spooky Clients – not just for Halloween
Happy Halloween! In recognition of the season, it’s time to discuss spooky clients. They come in many varieties, as you shall see… Vampires are common Spooky Clients Vampires come out at night, and they expect you to come out with them. These spooky clients are the buyers and sellers who could only meet with you […]
Generation Z is coming. Should you begin preparing for them?
Depending on which report you read, generation Z consists of people between the age of 7 and 22 or 23. They seem a bit young to start being the focus of your marketing efforts. However, according to this article, (Scroll down – you don’t have to download anything), “Hundreds of thousands have already purchased their […]
Do you struggle with time management?
By request – today I’ll tackle the topic of time management. Because of the nature of the job, time management can be especially difficult for real estate agents. While it is true that you can – and should – go on listing appointments and show homes only by appointment; and many other activities are scheduled […]
6 ways to fill your client pipeline before winter
Are you ready for the fall and winter seasons – with your client pipeline full of upcoming listings and buyers waiting in the wings? Are you happy with the amount of business you have right now? If so – wonderful! Keep doing what you’ve been doing. If not – and I’ve talked with several agents […]
The best time to list a home for sale…
Are your prospective clients worried about listing their home for sale at the “wrong time of the year?” Have they asked you if they should wait until after the holidays, after summer vacation, or after the weather cools down? Have your prospects said “Is now a good time to list a home for sale?” If […]
Taking the real estate licensing exam
In response to my questionnaire request for suggestions for future newsletter topics, one reader wrote: “Taking the real estate exam, pass rates, and what happens after taking the exam.” Since you may have gone through this long ago, perhaps you can pass it along to friends or clients who are thinking of following in your […]
Can you determine buyer loyalty?
Can you determine home buyer loyalty? Earlier this month I asked readers for topic ideas for future newsletters. One response was “How to determine if a buyer will be loyal” and another was “Your best and worst client stories.” This week I’ll combine the two…. Determining buyer loyalty: The true answer regarding buyers is that […]
The right reasons to turn down real estate clients
Some say you should never turn down real estate clients, but I disagree. The wrong clients can do you harm. The wrong clients can eat up your time, preventing you from working with clients who are right for you. They can also cause you mental and emotional stress, which further impedes your productivity. Before we […]
7 Habits of Successful Real Estate Agents
Do you count yourself among the successful real estate agents in your community? Success is in the eye of the beholder, but for many it hinges on having a good income. If you haven’t quite gotten there – or if you’re there but agree with Joe Vitale when he says “I have all I need; […]