Your reputation with real estate clients is important, and your reputation with real estate colleagues is just as important. Like any small business person, you can’t do it all alone. You must depend upon the good will of others in order to build a thriving business. Think about all the people who help you succeed […]
How to turn 5 minutes into an extra hour of real estate productivity
How many times do you find yourself sitting at your desk or in the car – waiting. You might be waiting until it’s time to leave for an appointment, waiting for a scheduled phone call, or waiting for someone to show up. And as you know, time you spend doing nothing but wait does not […]
Is yours a sensational real estate website?
Do your web visitors think you have a sensational real estate website – one that differentiates it from the hundreds of other sites that serve your area? Do YOU think you do? A sensational real estate website will cause prospects to linger, read, and even bookmark your page as a future resource. If you’re not […]
The Surprising Value of Special Reports
The obvious value of special reports is that in order to read them, your web visitors must give you their names and email addresses. From there, you can begin marketing to them – hopefully converting them into home buyers or sellers. You might think that the second most important value of special reports would come […]
Mine the Gold in your real estate sphere of influence
You already know that your real estate sphere of influence and your past clients can be your personal gold mine. These are people who already know, like, and trust you. However, humans being humans, they’re also apt to forget about you if you forget about them. They’re your gold mine. How do you mine that […]
Love and Your Real Estate Career
This is Valentine’s week, so thoughts of love are in the air. All the candy and flowers speak of romantic love, but as most of us know, there are many more varieties of love. I love my husband and sons, my dogs, my friends, and… the smell of new mown hay, huckleberries, and a nice […]
Sell your real estate services while you sell your listings
Of course you want to sell your listings, but if you want more listings, you must sell your real estate services at the same time. One of the formulas copywriting schools teach is the “4 P’s” method. The P’s stand for Picture, Promise, Proof, and Push. For direct marketers selling products such as diet pills, […]
Tell your potential real estate clients what you’ll leave out of your service
No, I’m not talking about responding to real estate clients who want a discount on the commission – so you’ll agree based on leaving out some important services when you list their homes. From what I’ve read, that may be an effective way to bring them back to paying a full fee in exchange for […]
Get more Repeat Clients, Referrals, and Reviews
Many agents feel that they’ve really “made it” when they can look at the past year’s transactions and see that the majority of them came from repeat clients and referrals. It’s a sign that your past clients have confidence in you – you’re doing a job you can be proud of. So how do you […]
Real Estate Opportunities – embraced or overlooked?
Do you take advantage of unexpected real estate opportunities? When you’re in a café or a store and overhear a conversation about real estate, do you introduce yourself and join in, or do you walk away? Any time you introduce yourself to strangers you might be taking a step to success. At the same time, […]