For some brokerages, real estate agent recruitment is an ongoing program. Some are hoping to find the best and brightest while some (sadly) just want more bodies who will perhaps bring business from friends and family. Some brokerages only recruit seasoned agents with a good track record. Others prefer new agents who haven’t developed any […]
How to Make a Positive First Impression
You probably tell your listing clients that it is important for their homes to make a positive first impression. Thus you urge them to take care of all the exterior work that lends curb appeal. Whether you are an agent, a lender, a stager, or any other type of service provider, it’s equally important for […]
Is your elevator speech effective?
You do have an elevator speech, don’t you? If not, now is the time to write it and say it so many times that it doesn’t sound at all rehearsed. In case you haven’t heard that term before – your elevator speech is something you can say in the time it takes to go between […]
Real estate listing strategies lead to success
In today’s market, with more buyers than sellers in most markets, you need some real estate listing strategies. Buyers are wonderful, but you might have to write twenty offers before getting one that’s accepted. If you have a few good listings, you’ll be assured of a closing now and then. The easiest real estate listing […]
Add understanding to your real estate success toolbox
Your real estate success toolbox is filled with everything from area knowledge, to expertise in negotiating, to skill in writing property descriptions, and much more. If you stop and think about it, you could probably write a long list. Understanding should be on that list. This tool is double-sided. It begins with your understanding of […]
A real estate resolution for 2021
Do you make New Year’s Resolutions? If so, here’s a good real estate resolution for 2021: Commit to “Working when you work.” “Don’t be fooled by the calendar. There are only as many days in the year as you make use of. One man gets only a week’s value out of a year while another […]
Get organized for a good start to 2021
In just over a week, the calendar will turn over and we’ll enter a new year. Last week we talked about things you could do to generate business in the final 2 weeks of 2020. Now let’s think about how to get off to a good start in 2021… First, to ensure that your 2020 […]
How will you make the most of the final 2 weeks of 2020?
How will you make the most of these last two weeks of 2020? Or WILL you make the most of them? Back when I was an agent, I learned that there were two schools of thought about selling real estate during the holiday season – which started with Halloween and lasted until at least January […]
Get out of your real estate comfort zone in 2021
Do you stay in your real estate comfort zone? Do you avoid doing anything that’s a bit scary? If so, you probably aren’t experiencing a great deal of success. You may be plugging along in your real estate comfort zone, serving clients who find you by chance or are referred to you. And – that […]
Educate home buyers for success in a tight market
Unless you’re exclusively a listing agent, it has always been part of your job to educate home buyers. In today’s tight market it can mean the difference between empty pockets or a full wallet. At a time when hopeful home buyers are competing for every listing, you can find yourself writing offer after offer, with […]