You could be doing almost everything right for real estate agent success, yet not quite getting there. You could be: Prospecting for new listings. Capturing buyer leads from your website. Networking, making cold calls, and knocking on doors. Staying in touch with past clients and those in your sphere. Carefully following your market trends. Writing […]
Real Estate and the Long Holiday Weekend
Happy Independence Day! As we celebrate our nation’s birthday, I think of how fortunate we all are, and how much we owe to our Founding Fathers. We cannot repay them, but we can honor their memory – and honor our Armed Forces past and present – by appreciating our independence and celebrating our freedom to […]
Own and build on your own business foundation
You wouldn’t invest thousands of dollars into building your house on someone else’s foundation, so why would you build your career on someone else’s business foundation? It’s a question I ask every time I hear a story like the one I heard on the radio last week. It seems that an outspoken conservative had built […]
Do your words make a good first impression?
Making a good first impression is vital in business. If you fail, that first impression might well turn into the last impression. So be careful. When a prospect calls you, will they get a good first impression? Hopefully, if you’re available to answer the phone, the answer will be yes. You’ve taken a second to […]
Do you make this major blogging mistake?
If you do make this blogging mistake, there’s good news: It’s the absolutely easiest mistake to correct. I’m not convinced that anyone actually understands how to please the Google gods, but from what I’ve read, I assume that Google approves of people who share – as in sharing our visitors. Google wants us to include […]
Important! Treat your real estate colleagues well
Your reputation with real estate clients is important, and your reputation with real estate colleagues is just as important. Like any small business person, you can’t do it all alone. You must depend upon the good will of others in order to build a thriving business. Think about all the people who help you succeed […]
How to turn 5 minutes into an extra hour of real estate productivity
How many times do you find yourself sitting at your desk or in the car – waiting. You might be waiting until it’s time to leave for an appointment, waiting for a scheduled phone call, or waiting for someone to show up. And as you know, time you spend doing nothing but wait does not […]
Is yours a sensational real estate website?
Do your web visitors think you have a sensational real estate website – one that differentiates it from the hundreds of other sites that serve your area? Do YOU think you do? A sensational real estate website will cause prospects to linger, read, and even bookmark your page as a future resource. If you’re not […]
The Surprising Value of Special Reports
The obvious value of special reports is that in order to read them, your web visitors must give you their names and email addresses. From there, you can begin marketing to them – hopefully converting them into home buyers or sellers. You might think that the second most important value of special reports would come […]
Mine the Gold in your real estate sphere of influence
You already know that your real estate sphere of influence and your past clients can be your personal gold mine. These are people who already know, like, and trust you. However, humans being humans, they’re also apt to forget about you if you forget about them. They’re your gold mine. How do you mine that […]