Unless you’re exclusively a listing agent, it has always been part of your job to educate home buyers. In today’s tight market it can mean the difference between empty pockets or a full wallet. At a time when hopeful home buyers are competing for every listing, you can find yourself writing offer after offer, with […]
Real Estate Expectations are Crucial
Real estate expectations have a huge impact on outcomes, both for you as agents and for your clients. Let’s begin at the beginning, back to when you first decided to become an agent. Were your real estate expectations reasonable, or did you think real estate would be an easy job that would instantly give you […]
How to be valuable to real estate prospects and clients
One of the agents who responded to my survey about what you did and didn’t learn in real estate classes said he or she wished they’d taught how to make yourself valuable to real estate prospects and clients. Can you do that? Sure you can. And you can do it even if you’re a new […]
Your successful listing appointment…
For the past couple of weeks we’ve been talking about how to get listing leads. Now that you’ve got a listing appointment (or two or three), how can you be sure to get the actual listing? First, make a positive impression by being on time for your listing appointment. In fact, get to the neighborhood […]
Your speech habits affect both your image and your self-confidence
Today’s message is about your speech habits – but only partly about grammar. Some grammatically correct words convey a message that can undermine your self-confidence and your image as a professional. We all have words that we use routinely in speech. Unfortunately, a few of those words make us sound silly, while a few others […]
Will this direct response marketing tactic work for real estate?
For decades, direct marketers have used a tried and true tactic to generate response. It’s simple, effective, and moves prospects a step closer to becoming customers. That tactic is the “Business reply card.” Generally included with a packet of information, it urges the prospect to fill out the card, check a box or two, and […]
Self-confidence and your successful real estate career
When you have self-confidence you approach your career with positivity. It affects your language, your posture, and your actions. It affects your marketing activities. It affects the way prospects and clients respond to you. When all is said and done, your level of self-confidence affects your level of success. Armed with self-confidence, you approach a […]
Is FOMO causing you to miss out?
You know what FOMO is don’t you? It’s Fear of Missing Out – and a whole lot of agents suffer from it. Unfortunately, it’s also the reason why so many agents fail to prosper. FOMO is the ailment that prevents agents from choosing a territory or a niche. It causes them to try to be […]
Are you in control of your real estate life?
Are you in control of your real estate life, or have you given large chunks of it to others to control? Unless you own your own independent brokerage, you can’t take total control of your real estate life. You’ll have to follow some rules set by your brokerage. If you’re a broker with a franchise, […]
How to avoid being seen as a me too real estate agent
Have you ever gone on a listing presentation knowing that the homeowners had already interviewed other real estate agents? If so, you knew you were in danger of sounding like a me too real estate agent when you outlined what you’d do for them. After all, most (good) agents do many of the same things. […]