You know what FOMO is don’t you? It’s Fear of Missing Out – and a whole lot of agents suffer from it. Unfortunately, it’s also the reason why so many agents fail to prosper. FOMO is the ailment that prevents agents from choosing a territory or a niche. It causes them to try to be […]
Are you in control of your real estate life?
Are you in control of your real estate life, or have you given large chunks of it to others to control? Unless you own your own independent brokerage, you can’t take total control of your real estate life. You’ll have to follow some rules set by your brokerage. If you’re a broker with a franchise, […]
How to avoid being seen as a me too real estate agent
Have you ever gone on a listing presentation knowing that the homeowners had already interviewed other real estate agents? If so, you knew you were in danger of sounding like a me too real estate agent when you outlined what you’d do for them. After all, most (good) agents do many of the same things. […]
You’re not really selling real estate
Your job title and even your broker might lead you to believe that you’re selling real estate, but that really isn’t so. While you do help people transfer ownership of homes and other properties, you’re selling far more. Stop and think about it. First, you’re selling your services – which means you’re selling yourself. You’re […]
Predictions for your post-pandemic real estate business
I know, we aren’t quite there yet, but we will hopefully be there before long, so it’s time to think about post-pandemic real estate. Some, if not many, buyers and sellers will remain fearful. How could they not, when the news media keeps telling us that the virus will not go away, and it could […]
A new real estate niche for you to consider?
Would you like to pursue a new real estate niche that leads to fast closings? When an agent called to ask me if I would write a set of letters for a new real estate niche he wanted to pursue, I agreed, but thought it would have little appeal. Now, however, I’m reconsidering. Perhaps this […]
Be ready for a real estate surge when the crisis ends
Will you be ready for the real estate surge when this crisis ends? When this crisis has finally passed, we should see a huge real estate surge. That hopefully means that you’ll be busy beyond belief. It also means that now is the time to take care of tasks you won’t have time for later. […]
More real estate homework – work with your contact lists
Do you keep your contact lists religiously up-to-date? Do you have every prospect in their proper place? Do you add every new contact? Do you move people from “prospects” to “past clients” when their transactions close? If you keep your contact lists up to date, give yourself a gold star! If you haven’t been keeping […]
Advance your real estate career while stuck at home
Can you advance your real estate career when you can’t get out and about? Sure you can. You may or may not be stuck in the house – different rules are in place in different communities. Regardless, your activities have slowed down as you, your clients, and your prospects try to observe social distancing. For […]
Social distancing in real estate – how to keep selling
Agents across the country are coming up with ways to keep selling homes while accomplishing social distancing in real estate. One agent on Active Rain told me that she used photos and videos to create interest in her new listing and to “weed out” the buyers who would not have been interested after viewing the […]