One of the formulas copywriting schools teach is the “4 P” method. The P’s stand for Picture, Promise, Proof, and Push. For direct marketers selling products such as diet pills, pain relief lotions, etc. this is pretty straight forward. They present a picture of being slender, enjoying a pain free life, etc. They promise that […]
Can a part-time real estate agent succeed?
Can a part-time real estate agent succeed? As you know, there’s controversy over part-time real estate agents, and I’m sure you have an opinion. You may be one yourself, you may know one you enjoy working with, you may partner with one, or you may be one who thinks they should be banned. Whatever your […]
When the words they read are a prospect’s first impression of you…
The words you use in a blog post, on a web page, in an email, or in a prospecting letter are often the first impression your prospect has of you. As such, they’re important. Among other things, they tell that prospect whether you’re a professional; whether you’re a likeable person; whether you might be someone […]
Real Estate Agents – Stay safely within your field of expertise
How many times has a buyer or seller asked you a question that was legally outside of your field of expertise? More importantly, how many times did you answer one of those questions without thinking about the liability? Always Avoid the Unauthorized Practice of Law As an agent, you’ve been schooled in real estate law, […]
For new real estate agents and future agents: What you won’t learn in class
If you’ve been an agent for more than a week, you know that real estate school left out some important lessons. Perhaps they were afraid no one would follow through and pay to take the test for licensing if they shared everything you need to know. The financial investment One of the first things that […]
When is it time to fire a real estate client?
Have you ever fired a client? Why or why not? Something I learned after 19 years in real estate and another dozen plus years in copywriting is that sometimes the best thing you can do for yourself is to fire a client – or not “hire” them in the first place. Which clients should you […]
What does professionalism mean in real estate?
As you know, there are real estate agents and real estate agents. Some of the people you deal with are professionals, and some… are not. To put it bluntly, some should be in some other line of work. So what does it mean to be a real estate professional? There are two sides to professionalism: […]
What can you do with fifteen minutes?
What can you do with fifteen minutes? Because a day in the life of a real estate agent is often dotted with appointments, you sometimes find yourself between things, with ten, fifteen, or twenty minutes before the next commitment. When I was an agent, I found it frustrating to have those “wasted” chunks of time. […]
Get more Repeat Clients, Referrals, and Reviews
Many agents feel that they’ve really “made it” when they can look at the past year’s transactions and see that the majority of them came from past clients and referrals. It’s a sign that your past clients have confidence in you – you’re doing a job you can be proud of. So how do you […]
Real Estate Opportunities – embraced or overlooked?
When you’re in a café or a store and overhear a conversation about real estate, do you introduce yourself and join in, or do you walk away? Any time you introduce yourself to strangers you might be taking a step to success. At the same time, you’re taking a chance on being rejected. Those folks […]