Two sad reasons why only 12% of real estate clients are loyal to their agent According to National Association of REALTORS® surveys, only 12% of home buyers use the same agent when it’s time to sell their homes. That means 88% choose someone else. Why? I’d love to tell you that it’s only because those […]
Do you suffer from FOMO?
Ron and Alexndra Seigel recently wrote about FOMO (fear of missing out) with regard to marketing. They were discussing it from the consumer’s point of view. But in real estate, there’s another side: that of the agent. FOMO is, I believe, the reason why so many agents resist choosing and developing a niche market or […]
Could this be the “Secret Recipe” that lands that next new real estate listing?
As you know, there is no one magic pill that will make your real estate career successful. That takes a good mixture of skills, market knowledge, and dedication – together with effective and consistent marketing. But there always are some things that can raise you a notch above your competition, and perhaps become that “secret […]
Burning Bridges Behind Me…
You’re probably too young to remember that old song… It had a beautiful melody and a sad, romantic, message about lost love. But burning bridges in business is not romantic, and certainly doesn’t have a beautiful melody. Perry Marshall once sent a message about a woman who “lurked” around his site for 3 years before […]
Is Your Real Estate Niche Making You Sick?
The Law of Attraction says that whatever you think about with emotion will become a part of your life… So if you’re working in a niche that causes you to emotionally react in a negative way, you’re bringing misery upon yourself. If you’re dealing with short sales, divorce, or death, give this some thought. Are […]
Where Are Your Real Estate Seminar Notes?
Do you remember the last real estate seminar you attended? While you were there you were probably exposed to some new marketing or selling techniques. How much of what you learned that day have you actually started using? Do you even know where you put those careful notes you took? If you’re like most of […]
Real Estate Newsletters – a Soft Sell That Works
Staying in touch with your sphere of influence, past clients, and warm leads is important. You know that. But what can you say that won’t make them think you’re being pushy? Sales letters aren’t appropriate for past clients or even for your sphere of influence. These are people who may turn into current clients at […]
Do you do “rich agent” activities?
A few years ago Active Rain published the results of a survey they took to determine the difference in activities between successful agents, agents who were just getting by, and agents who were not doing at all well. They found some big differences between agents who earned $100,000 or more per year and those who earn […]
How to turn a dissatisfied client into a raving fan…
If you’ve been in real estate for long, you’ve had dissatisfied clients. You’ve had transactions with glitches that were difficult. You may have even made some mistakes. You’ve also had some clients who couldn’t be pleased no matter what you did, but this isn’t about them. This is about the ones who had a genuine complaint. […]
An Effective Way to Reduce “No-shows”
Have you ever been “stood up” by a potential client or customer? If you’ve been in business long, you probably have. People change their minds and somehow “forget” to let you know. Polite people call and cancel, but others simply don’t have that much respect for your time. So there you sit, unable to get […]
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