By now you’ve heard repeatedly – you can’t stop marketing your services if you want a steady income flow. But how much prospecting/marketing/self-promotion is enough? To answer that question, you first need to determine the income that you want. Just for the sake of picking a number, let’s say it’s $100,000 per year. Next, go […]
Smile! You (and your buyers) are on Candid Camera
You may be too young to remember that old show, but it was entertaining. The producers staged all sorts of strange situations and then filmed how people reacted. I often wondered if some people said no when asked for permission to air the film. Today, stores and cities have cameras all over the place as […]
Do you talk yourself out of real estate success?
First – for real estate agents… Do you talk too much? You might, even if you aren’t aware of it. If you’ve ever felt that you were on the verge of signing a new listing or a purchase agreement, but it suddenly went sideways, talking too much might have been the cause. You might have […]
When you need real estate marketing copy, choose a real estate copywriter
Did you know – there are even more kinds of copywriters than kinds of real estate agents. The overall term “copywriter” encompasses a great many specialties, and only some of them are related to making sales. Copywriters create catalog product descriptions, inserts in prescription medications, instructions that come with your new appliance or technical gizmo, […]
Your First Real Estate Prospecting Letter
If you’re a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that you’re now an agent. Your first thought might be “My sphere of influence? I don’t have any influence!” I know that’s what I thought the first time I heard […]
Do you make these crucial email mistakes?
Email is fast and convenient, but it’s also scary. Not only can it live virtually forever, it can be forwarded on – and on – and on. That’s why we all need to be careful not to make crucial mistakes when writing to clients, prospective clients, past clients, and any of the other professionals who […]
My Wish for You for 2018
Here we are in a new year. And not only a new year, but one that began on a Monday – my favorite day of the week. My wish for you is that this will be the finest year of your life (so far), both personally and professionally. To help make that happen, I – […]
What will you do to make 2018 a fantastic year?
You’ve been reading plenty of good ideas and been nagged at by many expert naggers (including me) so by now you probably know: What you will continue to do in 2018. What you will drop from your marketing mix in 2018. What new projects, systems, or marketing methods you’ll use to either lower your overhead […]
More mistakes that can destroy your marketing message
When you take the time to write – whether it’s a blog post, a web page, a prospecting letter, or a simple email to a client – you want people to read it. Most copywriting gurus will tell you that the purpose of the headline is to get people to read the first sentence. The […]
Do you want to lose a potential client because you have bad manners?
Or… do you want to lose a potential client because your blog posts and spoken words show you don’t know the basic rules of grammar? I didn’t think so. I’m being picky again… Sorry, but I do think some potential clients might cross an agent off their list for breaking these basic rules of etiquette […]