Today’s message is a guest post from Paul Denikin at Dadknowsdiy.com Take his good advice and get your home ready for winter. The summer is typically a time that most associate with relaxation, as they should. But, as a homeowner, the summer – or at least the tail-end of it – should also be associated […]
It’s National Dog Day!
August 26 is National Dog Day – a good time to celebrate the canine who enriches your life. Give him or her an extra hug today. (Yes, I know, “experts” say dogs don’t like hugs. Mine do.) If you’re currently “dogless” or need one more, it’s also a good time to check out Petfinders or […]
When is it time to fire a real estate client?
Have you ever fired a client? Why or why not? Something I learned after 19 years in real estate and another dozen plus years in copywriting is that sometimes the best thing you can do for yourself is to fire a client – or not “hire” them in the first place. Which clients should you […]
What does professionalism mean in real estate?
As you know, there are real estate agents and real estate agents. Some of the people you deal with are professionals, and some… are not. To put it bluntly, some should be in some other line of work. So what does it mean to be a real estate professional? There are two sides to professionalism: […]
Construction Loans in Texas
Are you thinking of building a new home in Texas? Will you need a construction loan to do so? If so, please meet Mike Clover, leader of the Mike Clover Group at Homewood Mortgage in Dallas, Texas, and one of my favorite people. I’ve been acquainted with Mike for several years and know his dedication to […]
5 Ways to Avoid Moving Day Mishaps
Here’s a new guest post from Suzie Wilson, author of The Ultimate Guide to Prepping Your Home for an Open House. Five Ways to Avoid Moving Day Mishaps It seems impossible to associate moving day with anything other than stress. However, if you plan and prepare, you may avoid much of the distress and headaches […]
Self-discipline – the path to real estate success
From the outside looking in, a career in real estate looks like a walk in the park. You get to spend your days looking at houses, making new friends, and taking time off whenever you want to meet friends for lunch or attend a child’s sporting event. Once you’re in the trenches, you realize that […]
The Allure of Expired Listings…
It’s an old adage in real estate that it’s beneficial to be the second or even third listing agent. Sellers have experienced disappointment and are looking for a solution. That means they just might be more open to taking your advice when it comes to: Price Presentation Showing availability Getting out of the house during […]
Write to individuals, not crowds
How many times have you gotten a letter from a real estate agent (or any other marketer) that was addressed to “Dear Homeowner?” If you get many real estate letters, you’ve probably seen several like that. Then, to make matters worse, the letter will go on to use phrases such as “people like you” or […]
Is your real estate marketing copy missing its mark? Here’s why
Is your real estate marketing copy missing its mark? Here’s why If you’ve been struggling to write good copy for your business, there may be a very good reason. In fact, there are so many reasons that I write about it all the time on my Active Rain blog. Here are just a few of those posts… […]