From the outside looking in, a career in real estate looks like a walk in the park. You get to spend your days looking at houses, making new friends, and taking time off whenever you want to meet friends for lunch or attend a child’s sporting event. Once you’re in the trenches, you realize that […]
It’s an old adage in real estate that it’s beneficial to be the second or even third listing agent. Sellers have experienced disappointment and are looking for a solution. That means they just might be more open to taking your advice when it comes to: Price Presentation Showing availability Getting out of the house during […]
How many times have you gotten a letter from a real estate agent (or any other marketer) that was addressed to “Dear Homeowner?
Is your real estate marketing copy missing its mark? Here’s why If you’ve been struggling to write good copy for your business, there may be a very good reason. In fact, there are so many reasons that I write about it all the time on my Active Rain blog. Here are just a few of those posts… […]
Freedom Is Not Free Kelly Strong I watched the flag pass by one day. It fluttered in the breeze. A young Marine saluted it, and then he stood at ease. I looked at him in uniform So young, so tall, so proud, He’d stand out in any crowd. I thought how many men like him […]
Plenty of people, in real estate and in other businesses, think they should be able to write their own marketing copy. They feel that since they know their business better than anyone else, they should be able to write about it and promote it better than anyone else could. What they forget is that different […]
All real estate agents do need their own websites. It’s fine to be included on the company site, but the overall effect is no better than sitting in the office on floor day and hoping a call will come in when it’s your turn. That website is there to promote the company, not you. If […]
But do your potential listing clients know? Probably not. So why not write them a letter, explain why those valuations are so often wrong, and encourage them to call or write you to get an accurate valuation? After discussing this situation with an agent, I decided to write that letter for you. All you have to […]
Do you ever feel pity for the people who are trying to earn your business? I do. Not long ago a message arrived that begin “We are trying to reach people who need website design services.
Do you sell real estate to and for millenials? If so, you might want to consider what research tells us about this segment of our society: Millenials (those born from 1981-2000): –Believe relationships are more important than the organization. –Desire open, authentic, constant, and real-time information. –Want to offer opinions and input on how work […]