There are some serious problems facing the U.S. and the world today. It seems like everywhere we look things are in a mess. But still… people have time to focus on their own First World Problems. In fact, they seem to be multiplying. I find myself shaking my head and muttering “first world problems” when […]
How to convert your real estate listing leads
Unless you’re exclusively a buyer’s agent, you want listings. That means you need to convert your real estate listing leads into actual listings. Whether you’re buying leads, getting them from your website, or receiving referrals, you know that it’s possible for those prospects to wander off and list with someone else. If you want to […]
Prospecting or blogging for lead generation?
Should you choose prospecting or blogging for lead generation? I suggest you should do both. Why? Because they complement each other, with each providing a different function. Blogging attracts people who are searching the Internet, looking for homes or researching agents to determine who might do the best job selling their homes. It also attracts […]
Leverage your real estate strengths…
You have real estate strengths and weaknesses, just as all agents do. Every person has inborn talents that tie directly to subjects and activities we love. We also have things we don’t do well and probably dislike. And that’s fine, as long as we develop our strengths. Just as appraisers consider the highest and best […]
Want to increase your real estate market share?
Perhaps you already have all the market share you need or want. You may be so well established that people think of you first when they think of real estate. But if not, you probably want a greater real estate market share. With the number of sales dwindling due to lack of inventory, increasing your […]
Prepping for a successful listing presentation
In today’s low-inventory climate, most real estate agents want listings – the more the better. You get them with good leads, combined with a successful listing presentation. First come the leads. How do you get them? In some cases, it’s through prospecting – sending a message that impresses a homeowner, so you are the agent […]
How’s your real estate typography today?
Typography – the dictionary says typography is the style and appearance of printed matter. But of course, today it also applies to the style and appearance of words on a screen. Why is real estate typography important? Because good real estate typography will cause people to be attracted to (and read) your message – and […]
Will this direct response marketing tactic work for real estate?
For decades, direct marketers have used a tried and true tactic to generate response. It’s simple, effective, and moves prospects a step closer to becoming customers. That tactic is the “Business reply card.” Generally included with a packet of information, it urges the prospect to fill out the card, check a box or two, and […]
What is your toughest task as a real estate agent?
In spite of what too many believe before becoming licensed, being a real estate agent is not an easy job. At least, not if you do it correctly. You not only have to wear diverse hats and learn to do things that you didn’t realize came with the job; you have to deal with the […]
Happy Birthday America!
Today, as every day, I give thanks for living in America – the country that President Trump last night called “The most magnificent country in the history of the world.” I’m thankful to our Founding Fathers (and the women who supported them). I’m also thankful to all the brave men and women who have fought […]