Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business – then making adjustments. Step one is to determine where your current business is coming from. A “best […]
Inaction is expensive. Can you afford it?
You know the cost of things you do, but do you know the cost of what you don’t do? You know what your marketing costs in terms of dollars and cents for things you purchase. When you contemplate adding a new marketing method or purchasing new equipment, it’s there in black and white. You can […]
When the words they read are a prospect’s first impression of you…
The words you use in a blog post, on a web page, in an email, or in a prospecting letter are often the first impression your prospect has of you. As such, they’re important. Among other things, they tell that prospect whether you’re a professional; whether you’re a likeable person; whether you might be someone […]
Will you Flourish or Flop? Tips for year-end productivity
A strong finish to the current year will equal a strong beginning to the new one. We’re less than 2 months from 2019. What you do in those 2 months will determine whether you’ll flourish or flop, both now and in the new year. Perhaps you’ve had a great year in real estate and have […]
Real Estate Agents – Stay safely within your field of expertise
How many times has a buyer or seller asked you a question that was legally outside of your field of expertise? More importantly, how many times did you answer one of those questions without thinking about the liability? Always Avoid the Unauthorized Practice of Law As an agent, you’ve been schooled in real estate law, […]
For new real estate agents and future agents: What you won’t learn in class
If you’ve been an agent for more than a week, you know that real estate school left out some important lessons. Perhaps they were afraid no one would follow through and pay to take the test for licensing if they shared everything you need to know. The financial investment One of the first things that […]
End-of-Summer Home Prep Will Save You Headaches and Hundreds
Today’s message is a guest post from Paul Denikin at Dadknowsdiy.com Take his good advice and get your home ready for winter. The summer is typically a time that most associate with relaxation, as they should. But, as a homeowner, the summer – or at least the tail-end of it – should also be associated […]
It’s National Dog Day!
August 26 is National Dog Day – a good time to celebrate the canine who enriches your life. Give him or her an extra hug today. (Yes, I know, “experts” say dogs don’t like hugs. Mine do.) If you’re currently “dogless” or need one more, it’s also a good time to check out Petfinders or […]
When is it time to fire a real estate client?
Have you ever fired a client? Why or why not? Something I learned after 19 years in real estate and another dozen plus years in copywriting is that sometimes the best thing you can do for yourself is to fire a client – or not “hire” them in the first place. Which clients should you […]
What does professionalism mean in real estate?
As you know, there are real estate agents and real estate agents. Some of the people you deal with are professionals, and some… are not. To put it bluntly, some should be in some other line of work. So what does it mean to be a real estate professional? There are two sides to professionalism: […]