In today’s low-inventory climate, most real estate agents want listings – the more the better. You get them with good leads, combined with a successful listing presentation. First come the leads. How do you get them? In some cases, it’s through prospecting – sending a message that impresses a homeowner, so you are the agent […]
How’s your real estate typography today?
Typography – the dictionary says typography is the style and appearance of printed matter. But of course, today it also applies to the style and appearance of words on a screen. Why is real estate typography important? Because good real estate typography will cause people to be attracted to (and read) your message – and […]
Will this direct response marketing tactic work for real estate?
For decades, direct marketers have used a tried and true tactic to generate response. It’s simple, effective, and moves prospects a step closer to becoming customers. That tactic is the “Business reply card.” Generally included with a packet of information, it urges the prospect to fill out the card, check a box or two, and […]
What is your toughest task as a real estate agent?
In spite of what too many believe before becoming licensed, being a real estate agent is not an easy job. At least, not if you do it correctly. You not only have to wear diverse hats and learn to do things that you didn’t realize came with the job; you have to deal with the […]
Happy Birthday America!
Today, as every day, I give thanks for living in America – the country that President Trump last night called “The most magnificent country in the history of the world.” I’m thankful to our Founding Fathers (and the women who supported them). I’m also thankful to all the brave men and women who have fought […]
5 ways to fill your real estate client pipeline
It’s time to fill your real estate client pipeline. If your activity has been limited these past few weeks, your real estate client pipeline may be sadly depleted. Even if you’ve been allowed to work, your life and your business have been impacted by the nation-wide shut down and stay-at-home orders. The good news is […]
Silver linings – small blessings?
Have you noticed? There are fewer spam emails lately – fewer phishing phone calls – and less junk in the postal mailbox. What a breath of fresh air! I don’t want anyone to be out of work and out of income, but I wish that while the people responsible for all that are laid off, […]
Social distancing in real estate – how to keep selling
Agents across the country are coming up with ways to keep selling homes while accomplishing social distancing in real estate. One agent on Active Rain told me that she used photos and videos to create interest in her new listing and to “weed out” the buyers who would not have been interested after viewing the […]
The Corona virus and your real estate business
Despite the Corona virus, there are still people who will buy or sell homes. For whatever reasons, they can’t or don’t want to wait around for weeks or possibly months to make their moves. There ARE many reasons why people will still buy and sell. For instance: Some need to sell a house in probate […]
Real estate agents working from home – yes or no?
Real estate agents working from home – is it a good idea? Way back when I was licensed in 1985, no one had even heard of real estate agents working from home. At least not here. You got up in the morning and either went to the office or to an appointment with a client […]