For decades, direct marketers have used a tried and true tactic to generate response. It’s simple, effective, and moves prospects a step closer to becoming customers. That tactic is the “Business reply card.” Generally included with a packet of information, it urges the prospect to fill out the card, check a box or two, and […]
What is your toughest task as a real estate agent?
In spite of what too many believe before becoming licensed, being a real estate agent is not an easy job. At least, not if you do it correctly. You not only have to wear diverse hats and learn to do things that you didn’t realize came with the job; you have to deal with the […]
Happy Birthday America!
Today, as every day, I give thanks for living in America – the country that President Trump last night called “The most magnificent country in the history of the world.” I’m thankful to our Founding Fathers (and the women who supported them). I’m also thankful to all the brave men and women who have fought […]
5 ways to fill your real estate client pipeline
It’s time to fill your real estate client pipeline. If your activity has been limited these past few weeks, your real estate client pipeline may be sadly depleted. Even if you’ve been allowed to work, your life and your business have been impacted by the nation-wide shut down and stay-at-home orders. The good news is […]
Silver linings – small blessings?
Have you noticed? There are fewer spam emails lately – fewer phishing phone calls – and less junk in the postal mailbox. What a breath of fresh air! I don’t want anyone to be out of work and out of income, but I wish that while the people responsible for all that are laid off, […]
Social distancing in real estate – how to keep selling
Agents across the country are coming up with ways to keep selling homes while accomplishing social distancing in real estate. One agent on Active Rain told me that she used photos and videos to create interest in her new listing and to “weed out” the buyers who would not have been interested after viewing the […]
The Corona virus and your real estate business
Despite the Corona virus, there are still people who will buy or sell homes. For whatever reasons, they can’t or don’t want to wait around for weeks or possibly months to make their moves. There ARE many reasons why people will still buy and sell. For instance: Some need to sell a house in probate […]
Real estate agents working from home – yes or no?
Real estate agents working from home – is it a good idea? Way back when I was licensed in 1985, no one had even heard of real estate agents working from home. At least not here. You got up in the morning and either went to the office or to an appointment with a client […]
Tis’ the Day after Christmas and…
You may still be in “Holiday Mode” and willing to put off getting back to work for at least a few days, or even for another week. If your house is anything like mine, you’ll be wondering where to put the gifts you received. You’ll still be working around all the leftovers in the refrigerator, […]
Sell more homes when you ask questions
Are you asking enough of the right questions? When you have a buyer client you ask questions about what they’re looking for, their budget, etc. You may ask them to write three lists: Must have, would like to have, and “absolutely don’t want.” Armed with that information, you do the research and find homes for […]