From the outside looking in, a career in real estate looks like a walk in the park. You get to spend your days looking at houses, making new friends, and taking time off whenever you want to meet friends for lunch or attend a child’s sporting event. Once you’re in the trenches, you realize that […]
The Allure of Expired Listings…
It’s an old adage in real estate that it’s beneficial to be the second or even third listing agent. Sellers have experienced disappointment and are looking for a solution. That means they just might be more open to taking your advice when it comes to: Price Presentation Showing availability Getting out of the house during […]
Write to individuals, not crowds
How many times have you gotten a letter from a real estate agent (or any other marketer) that was addressed to “Dear Homeowner?” If you get many real estate letters, you’ve probably seen several like that. Then, to make matters worse, the letter will go on to use phrases such as “people like you” or […]
Is your real estate marketing copy missing its mark? Here’s why
Freedom Isn’t Free – Never Forget
Do you think you “Should” be able to write your own marketing copy?
Plenty of people, in real estate and in other businesses, think they should be able to write their own marketing copy. They feel that since they know their business better than anyone else, they should be able to write about it and promote it better than anyone else could. What they forget is that different […]
Do YOU need a website?
You know computerized home values are often wrong…
But do your potential listing clients know? Probably not. So why not write them a letter, explain why those valuations are so often wrong, and encourage them to call or write you to get an accurate valuation? After discussing this situation with an agent, I decided to write that letter for you. All you have to […]
This Marketing Effort is So Sad…
If you market real estate to millennials, consider this…
Do you sell real estate to and for millenials? If so, you might want to consider what research tells us about this segment of our society: Millenials (those born from 1981-2000): –Believe relationships are more important than the organization. –Desire open, authentic, constant, and real-time information. –Want to offer opinions and input on how work […]