Do you specialize in selling industrial or commercial real estate – or both?
If so, these commercial/industrial real estate prospecting letters will help you show potential sellers why YOU are the agent to choose.
Each letter presents a different aspect of selling this type of property. The first differentiates you from a residential sales agent, while the others will differentiate you from other specialists.
How? By offering information or assurance in place of bragging.
The letters cover topics such as pricing, tax concerns, marketing, and the time involved. They show sellers how to choose among the many agents who may be writing, asking for their listing. They also lend assurance that you will be there, letting them know what to expect at every turn, and offering advice and guidance from pricing, to showing, to dealing with legalities, and all the way through to closing.
These 6 commercial/industrial real estate prospecting letters are not designed for agents who are just thinking about getting into commercial/industrial sales. They’re for agents who have some experience and a track record to back them up.
Because these letters are for experienced agents, I do recommend personalizing them with the addition of a testimonial or two. After all, because this is specialized selling, property owners might need extra assurance that you are someone who will get the job done.
What if you ARE just getting started with commercial or industrial real estate?
If your eventual goal is to specialize in this area, I recommend partnering with an experienced agent. You can then change the word “I” throughout these letters to “we.” Then of course you’d need to name your partner.
Do you specialize in selling ONLY commercial or ONLY industrial properties?
If so, you’ll find editing easy. Simply change “industrial/commercial” or “industrial and commercial” to one or the other.
What’s the price for 6 industrial/commercial real estate prospecting letters that will make you stand out from other agents?
How are these commercial/industrial real estate prospecting letters different from the letters in the other commercial prospecting letter set?
The original commercial prospecting letter set is focused more on suggesting reasons why the owner might want to sell. They mention problems owners are encountering with tenants, repairs, etc. They’re also focused on differentiating you from residential real estate agents.
This set is geared more toward those owners who have been considering a sale and who already know they need a specialist. They’re designed to make you stand out from other commercial/industrial agents and brokers.
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