COVID – 19 Postcard-sized prospecting letters
By request – postcard-sized COVID-19 prospecting letters to keep you connected with listing prospects while we wait for life to return to “somewhat normal.”
These are designed to be used alone or in conjunction with any other prospecting letters you’ve been using.
They demonstrate that you are sensitive to both the homeowner’s possible need to sell now and to the worries and the precautions that must be taken.
Unlike the original “This too shall pass” letters, these are all short enough to be used on a postcard. They range in length from 77 words up to 143 words. In addition, there are more of them.
The postcard-sized COVID-19 letter set contains 12 letters in 3 different sections:
- Ways to move forward right now.
- The benefits of using virtual tours
- Preparing to sell when the crisis has passed
Eight of these letters will be useful far into the future…
All but 4 of these letters can either be used as-is or with slight changes well after the virus has run its course.
The first 3 letters in this set address ways to move forward with a listing while taking necessary precautions. These 3 (hopefully) have a short shelf-life.
The next 3 are about virtual tours – and how they may change real estate going forward. If you are using virtual tours, these can be used to promote your business long into the future. The changes they’ll need are very minor.
After that come the “Wait” letters. While letter #1 in this section refers to COVID, the other 5 can be used in the future to stay in touch with homeowners who are waiting for other reasons.
There are a number of reasons why homeowners would plan to sell – but aren’t quite ready. Letters 2 through 6 in the “Wait” section will give them a head start when they’re ready to list.
Each presents a different task that they can accomplish in order to be ready when they feel comfortable with having you, a photographer, and buyers coming into the house.
The only change needed to keep using letters 2-6 after the crisis has passed is removal of the last line in letter #6. Letters 2-5 don’t mention the virus at all.
The price? Only $37 – for 12 letters, 8 of which you can use far into the future.
The best marketing letters enter the conversation that people are having in their minds.
In this case, some of your prospects are thinking about how they can safely sell now. These letters will answer that question.
Others are thinking about selling later, and these letters will position you as the helpful agent who gave good advice and did not pressure them.
The “Wait” section in this set would make a good companion for the 18-letter Seller Advice set – which consists of full page letters filled with advice on everything from pricing, to staging, to dealing with offers.
Whatever else you do right now, keep marketing your services!
The demand is building, so someone will be listing homes when the crisis passes. If you stay in touch with sellers, those listings will likely be yours!
Gloved hands Image courtesy of hin255 at FreeDigitalPhotos.net
Thinking courtesy of Morguefile.com
Time for marketing courtesy of stuart miles @ freedigitalphotos.net