COVID-19 real estate prospecting letters
Remind your listing prospects…
This too shall pass
When COVID-19 invaded the U.S. it threw everything – including the real estate industry – into a tizzy.
There’s no point in repeating any of what you see on TV and online every day. You’re probably just as tired of it as I am.
But the fact remains, for many agents, work has been rudely interrupted.
So does the other fact: This too shall pass.
The new COVID-19 real estate prospecting letters are meant for you to use in reminding your listing prospects of that fact, and in cementing your relationship with them so that YOU will be the agent they call when they feel safe in putting their homes on the market.
While other agents are lying low and ignoring their prospects, YOU can be communicating – and reassuring them that before long they can sell their houses.
Better yet, by giving them your continued attention, you’ll be reinforcing the idea that YOU are the agent to choose.
What is in the COVID-19 real estate prospecting letters?
Because the situation is different in different communities, and because some agents are able to continue work either in person or by using virtual tours, the first two letters discuss those possibilities.
#3 addresses those homeowners who are simply too fearful to meet with you in person or to allow a photographer into their homes.
Numbers 4 and 5 add assurances that this will pass while outlining things they can do to be ready.
When the crisis is over, there should be a pent-up demand for homes, and those who are ready to get on the market immediately should be the first to sell.
Use these letters as a stand-alone set, or add them to the prospecting letters you’ve been using.
Either way, they’ll help you stay top-of-mind with homeowners who will want their homes sold quickly in the (I hope very near) future.
Because you may not be in a position to use letters #1 and #2, and because I hope that the content of these letters will become obsolete by summer, they’re priced at only $17 for all 5 letters.
I hope you use them in good health.
Sunshine courtesy of stuart miles @ freedigitalphotos.net