COVID-19 real estate prospecting letters
Remind your listing prospects…
Now is a good time to list your home
When COVID-19 invaded the U.S. it threw everything – including the real estate industry – into a tizzy.
We thought – hoped – that the crisis would be over in a month or two and we’d all go back to normal. That didn’t 
happen, and now it looks like it might take a while yet.
The 1918 Pandemic took about two years to run its course, so perhaps we should not expect COVID-19 to end soon.
The doom and gloom people predicted that your careers would be at an end, and in most markets things did slow down for a bit. But then – the market came roaring back.
Agents across the country are telling me that demand is higher than ever – and inventory is lower!
What is in the COVID-19 real estate prospecting letters?
Letter # 1 assures your prospects that it is not impossible to sell during the pandemic – it’s simply different. This letter discusses the precautions you’re taking and lets people know that the demand is there.
Letter #2 says “this too shall pass, but not just yet.” It then goes into reasons why demand is high right now. After that it offers advice on choosing an agent.
Letter #3 talks more about choosing an agent, then goes into getting the house ready for market.
Letter #4 discusses the changes to real estate as a result of the pandemic – and the fact that some of these changes may be permanent.
Letter # 5 is all about the benefits of virtual tours.
Use these letters as a stand-alone set, or add them to the prospecting letters you’ve been using.
Because you may not be in a position to use letter #5, they’re priced at only $27 for all 5 letters.
I hope you use them in good health.
Sunshine courtesy of stuart miles @ freedigitalphotos.net