“Dear Attorney” Divorce Prospecting Letters
Helping people sell their homes when they’re going through a divorce is not for everyone, but if it’s for you, you’re probably seeking ways to get more of those listings.
Agents say their best source is referrals from divorce attorneys – once they can get a foot in the door.
And that’s why this set of letters came into being – to help you get your foot in and push the door open wide enough to walk through.
The “Dear Attorney” Divorce Prospecting Letters are written to show attorneys that you know what you’re doing – that you understand the difference between selling a home for a happy couple and selling a house for a divorcing couple.
They show that you can endure the emotional aspects and are tough enough to do what needs to be done when one of the sellers is uncooperative.
Letter #1 is an introduction in which you acknowledge the difficulties and offer to prepare a CMA if the attorney happens to need a second opinion on a current file.
The other 5 letters cover different aspects of selling a home in divorce and promise that you won’t disappoint. Two of these letters are short enough to be used on an oversized postcard – and I recommend that you do.
I also recommend that after sending 3 or 4 letters, you pick up the phone and attempt to speak with the attorney – or at least his or her assistant. Reference the letters and ask if they have questions about your service, your experience, your marketing, etc.
If you’ve worked with other attorneys and have a testimonial or two, or if you have testimonials from some of your satisfied sellers, include those with your first letter and perhaps with one or two of the others. If you have impressive statistics with regard to days on the market or list to sell prices, include them with your testimonials.
How much? Only $47 for 6 letters that could open the door to ongoing referrals from attorneys across your marketing area
P.S. Not yet sure if divorce real estate is the niche for you? Before you decide, listen to my conversation with a divorce real estate expert.
Attorney and agent Image courtesy of Flare at FreeDigitalPhotos.net
Real estate agent on the phone Image courtesy of podpad at FreeDigitalPhotos.net