Real estate professionals: Keeping in touch with past clients, future clients, and your sphere of influence pays off in new business…
Ignoring them pays off in tears as you watch their business go to someone else.
These “staying in touch” letters will keep you top of mind – with letters people will look forward to reading.
If you don’t make keeping in a touch a priority, they’ll soon forget that you’re in the real estate business.
Then someone else will get the call when they’re ready to buy, sell, or refer someone.
There’s no doubt – it hurts when you learn that a past client or someone you considered a “friendly acquaintance” has chosen another agent – and it happens when you don’t stay in touch.
And of course, those buyers and sellers who are still in the “thinking about it” stage could forget you if you fail to stay in touch.
But… if you keep writing notes reminding them that you want their business, they’ll get fed up and start deleting (or tossing) your messages. No one wants to be hounded.
Keeping in touch without annoying your contacts
is the purpose of the
“Event-themed Keeping in Touch” Real Estate Letter set.
This set of 24 letters offers two choices for each month of the year – each focused on some event, holiday, or celebration.
Because most of them aren’t the usual holidays and celebrations, and because they aren’t run-of-the mill greetings, you’ll be letting your contacts in on information suitable for forwarding and sharing in conversations with friends.
These sharable tidbits include:
- Why left-handers are the only people in their right minds
- What Johnny Appleseed really did – and how it helped settle the West
- Suggestions for International Frugal Fun Day
- Why Clean Your Room Day and National Lost Sock Memorial Day are backward
- Three little-known days to observe and celebrate in July
- Things to do for fun on Lucky Penny Day
- The importance of November 15 – a day we should all observe
Free Bonus Letters:
Because everyone needs a Happy New Year greeting, I’ve included that as an extra – and since Easter could be in either March or April, you’ll also find an Easter letter. But again, it’s no standard greeting. That letter lets you in on the origin of the Easter Bunny – and why he (or she) delivers eggs.
These keeping in touch letters are only for the young at heart…
These letters are for agents who like to share a bit of fun, or even nonsense. If you’re always “all business” and always serious, they aren’t for you. It might not be in your character to share news about the annual cherry pit spitting contests.
In May your readers will learn the perfect day to do away with all those unmatched socks, and in September they’ll learn about Emma Nutt. (Yes, a real person.)
November brings us “Clean out your refrigerator day” – a perfect prelude to Thanksgiving leftovers.
Want to see a sample? Or… check out this free letter for January and see what you and your readers can learn.
Two years worth of keeping in touch…
If you believe in keeping in touch twice a month, you can do so with this set. Of course, it might be a bit much if you also send monthly market reports and a monthly or quarterly newsletter. Instead, you might want to let the set serve you for a full two years…
Set them and forget them.
Just think – once you enter the complete set into your autoresponder, you won’t have to think about it again for 24 months. Your only task will be adding new names as your past client and sphere of influence lists grow.
What are you waiting for?
You can stay in touch with all your past clients and your entire sphere of influence, ensuring that they don’t forget you, and that they know how to contact you when the time is right.
You save a bundle when you get the set…
When I write sets of 5 or more custom letters, my fee is $75 per letter. This set of 24 would carry a fee of $1,800. The free bonus letters would add another $150.
This entire set of 24 monthly letters PLUS 2 bonus letters is only $129 – that’s less than the price of 2 custom letters – and less than $6 a month to stay in touch with the people who can be your personal gold mine.
Please note: You are purchasing a license to use letters which are Copyright Marte Cliff. You are NOT purchasing resale rights.
Wishing you boundless prosperity,
P.S. Not the letters you need? Choose from more than 40 other sets right here.
P.P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and agent bios – just get in touch and let me know what you need. Write me at: firstname.lastname@example.org
Crying money Image courtesy of Sira Anamwong at FreeDigitalPhotos.net
Happy agent Image courtesy of Sira Anamwong at FreeDigitalPhotos.net
Hugs and refrigerator courtesy of MorgueFile.com