What do most Expired Listing owners have in common?
They’re disappointed, discouraged, and probably a bit miffed at real estate agents in general.
After all, an agent promised to sell their home, then let them down.
That’s why the expired listing letters you send in an effort to list their homes have to do a lot more than say “Here I am, I’m wonderful, hire me.” Instead, they have to build some trust and show those homeowners that you’re the agent who knows how to get the job done.
It takes a bit of time and thought to write expired listing letters like that, and busy agents don’t always have that kind of time.
So, since I’m a real estate copywriter, I wrote them for you…
Introducing: The Expired Listing Letters
|Starting with a free report entitled “Why Didn’t it Sell?,” this real estate letter set offers a fast and simple solution to following up with expired listings. These real estate prospecting letters will not only keep you in touch with those whose homes you most want to list, they will show them that you are the expert they need.
When your letters point out the reasons why homes expire off the market, and what should happen with pricing, presentation, marketing, negotiation, and follow up, those disappointed homeowners will come to realize that (unlike their previous agent) you know how to get a home sold.
Instead of the loud hype, high-pressure, and empty promises they’ve heard from other agents, your expired listing letters will offer solutions. At the same time, they’ll encourage those discouraged sellers to contact you and get that house sold.
These real estate letters will also pave the path to getting the listing priced right, and the home in “show-ready” condition before you offer it to the market. You’ll pity the agent who tried to market the home before the sellers eyes were opened, because you’ll have a much easier time finding a buyer.
The Expired Listing Prospecting Letter set includes:
||Want to see a Sample?
Here’s letter #8 in the series…
You can use the expired listing real estate letters either in postal mail or in e-mail follow-up campaigns.
Sue, writing from Florida, and hoping her competitors don’t catch on!
What do they cost?
All ten expired listing letters, the Special Report, and the Seller’s Checklist are yours for only $97.
That’s right, under ten bucks each for real estate letters and reports that can skyrocket your listing rate on expireds.
Get your expired listing letter set today and start mailing them tomorrow… They’ll be electronically delivered to you in Word format inside a zip file, so all you have to do is cut, paste, and customize.
More Expired listing letters: Just in case the “general” set isn’t the one you need…
The short 4-letter expired listing prospecting set includes the checklist and special report, plus four letters that condense the information offered in the larger set.
The postcard-sized letters include the report and checklist, plus a dozen short messages that invite sellers to get in touch with you and learn more about the possible reasons why their house didn’t sell the first time around.
The high-end expired listing prospecting letters do lay a little more blame at the feet of the agent, because some high-end sellers won’t be open to thinking the failure has anything to do with them.
These letters point out some of the differences between selling a mid-range home and a luxury home, and they offer assurance that you DO know how to do it correctly.
The Multifamily Expired Listing letters are similar to the high-end letters in that they point out the differences between these listings and single family home listings.
The “Old Expireds” set solves the problem of being lost in a sea of letters. By the time a month or two or three have gone by, most agents will have crossed those expired listings off their lists and gone on to new ones.
If you keep good records and keep an eye on the MLS you’ll spot the ones who decided not to relist immediately – and who may be ready to start over now.
If you wrote when the listing first expired and got no response, try it again in 2 or 3 months. Those sellers might be rested up and ready to get moving!
Not the letters you need? Choose from more than 40 other sets right here.
Please note: You are purchasing a license to use letters which are Copyright Marte Cliff. You are NOT purchasing resale rights.
More P.S. – yes, of course you can have custom-written real estate letters – for sellers or for buyers or simply to promote YOU as the agent to call in your neighborhood. Just contact me at email@example.com
Image courtesy of holohololand at FreeDigitalPhotos.net