Prospecting for High End, Luxury Home Listings
Prospecting to any homeowner who hasn’t raised his or her hand to say “I’m interested” is tricky. And high end homeowners can be even trickier, because they have different concerns.
One of those concerns is security.
They do worry about the thought of people traipsing through their homes to “case the joint.” Thus, they need reassurance that you’ll carefully qualify buyers before bringing them.
They’re also concerned about confidentiality.
They all want their private business kept private, especially if they need a Short sale. Pride and prestige are important.
This new letter set seeks to appeal to pride, prestige, and vanity – and to one trait that people from all walks of life do share: curiosity.
Of these 8 letters, only one touches on the possibility that the home is a candidate for a short sale. And of course you shouldn’t use that letter unless you’ve done the research and know that it is indeed underwater. If you do know that, you might want to create your own “custom set” by combining these letters with those in the short sale letter set.
Each letter does stress the fact that you know their concerns and know that high-end homes need and deserve special representation. (More pride and vanity.)
So what do they cost? Less than the dinner you’ll buy in celebration when you list and sell one of those high-end homes.
If you’re concentrating on highly valued homes as your niche…
You know that some of them do expire off the market unsold. If you’d like to go after those expired listings, use my High End Expired Listing letter set. This set focuses on service and marketing being the probable culprits, since price and condition are sensitive issues for these folks.
Please note: You are purchasing a license for you, your partners, and your assistants to use letters which are Copyright Marte Cliff. You are NOT purchasing resale rights.
Wishing you boundless prosperity,
P.S. Not the letters you need? Choose from more than 40 other sets right here.
P.P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and agent bios – just get in touch and let me know what you need. Write me at:MARTE@COPYBYMARTE.COM