Want more real estate buyers?
Use these prospecting letters to reach out to former homeowners
“on the rebound”
Once the source of listings, those who were unable to hang on to their homes in the early years of the mortgage meltdown are now a rich source of buyer clients.
Thousands of former homeowners are once again in a position to qualify for a mortgage loan – and many of them would prefer home ownership to renting.
And it’s not just those who were affected early-on.
While those who went through foreclosure back when this all started may be wondering if they are now qualified for a new mortgage, many who went through a short sale as little as 2 years ago are already thinking about it.
The thing is… many of those former homeowners need a little nudge to get beyond just thinking about it…
- Some need reassurance that they won’t be putting themselves in the same risky situation all over again.
- Many need to be introduced to a mortgage lender who knows how to assist them.
- And ALL of them need an agent who will help them find a home that will not only suit their housing needs, but fit within their current budgets.
In addition… Because some are still embarrassed about the circumstances that caused them to give up their previous homes, they need an understanding, non-judgmental agent.
Isn’t it time to reach out and help them?
I think so, so I wrote a real estate prospecting letter set you can use to spur them to action. I’m sure some creative soul will come up with a better name for these prospects, but for now, I’m calling them “Homeowners on the rebound.”
The “Homeowners on the Rebound” prospecting letter set stresses the fact that they can now purchase a home with a fixed-rate mortgage, and that the still-low interest rates means their monthly payments could be comparable to or even less than their current rent.
They also stress the risks and inconveniences of continuing to rent.
With the exception of one letter, which is specifically for homeowners you assisted with their short sales, these letters can be used for both those who sold through short sales and those who lost their homes to foreclosure.
The “Homeowners on the Rebound” set of 5 letters is priced at only $37 – so get your set today and start reaching out.
If you’re exclusively a buyer’s agent, team up with an exclusive listing agent and write to his or her past clients. (Offer a referral fee, of course!)
Then, get together with your favorite lender and create a “bait piece” that you can offer on your website. Your bait piece could offer information on how long they have to wait after a short sale or foreclosure, what loan programs are available, what credit scores are required, etc.
Using an autoresponder, you can deliver the requested information, and then set up the letters in the “Homeowners on the Rebound” set to go out automatically over the next few weeks.
Homeowners on the rebound constitute a huge market, just waiting to be tapped. So don’t overlook the opportunity. Get your letters today, and begin reaching out.
P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and agent bios – just get in touch and let me know what you need.
Write me at: firstname.lastname@example.org.
Handshake image courtesy of David Castillo Dominici at FreeDigitalPhotos.net