Real Estate Prospecting Letters help you gain clients from an untapped FSBO lead source
– Zillow’s “Make me Move” listings
As you know, the real estate portal Zillow gives homeowners the opportunity to list their homes “For sale by owner.” Some of those postings aren’t actually listed as FSBO, but are posted under the heading “Make Me Move.”
These sellers are essentially saying “If you give me my price, I’ll let you buy my house.” At first glance, those leads seem hardly worth pursuing, since no agent really needs over-priced listings.
But think about it. Most of us who are happy living where we’re living wouldn’t run around saying that. Those people must have some thoughts of wanting to move – or they may even need to move. And that’s why they’re worth pursuing.
The best part is that you don’t have to spend postage on them – you need only to set your letters up in an autoresponder, enter their names and addresses, and let the autoresponder do the rest. (Until the phone rings, of course.)
Because of the nature of these leads and because of the homeowner’s presumed attitude, these 9 letters are a bit more foreceful than my other letter sets.
Letter number one essentially says that “Yes, I have the marketing skills to get a higher price for your home – because I’ll focus on those features and benefits that make it worth more than others of a similar size in a similar location.” Of course, they make the homeowner responsible for showing you those benefits and features.
About half of these letters explore the reasons why someone might want to sell. They’re designed to push people who are just thinking about it into realizing how much happier they’ll be if they just go ahead and sell at market value.
|The others are “straight talk.” |
In addition to the 9 letters, this set includes the same Seller’s Checklist that I’ve included with the FSBO and Expired Listing sets. It’s a 3-page document that goes into all the clean-up, fix-up, and get-ready chores that homeowners must do if they want top dollar. One of the prospecting letters offers to send it if the homeowner requests it.
How much for 9 letters plus the seller checklist? Only $77.
Wishing you boundless prosperity,
Image courtesy of Stuart Miles at FreeDigitalPhotos.net