Do you enjoy selling new construction?
Would you like to reach more new construction buyers?
Use the “New Construction Buyers” prospecting letter set to show them why they need an agent – and why that agent is YOU.
As you are probably aware, many of those buyers don’t yet know what they need to know.
For instance, many don’t know that they really do need the protection of a buyer’s agent.
They think it’s perfectly safe to visit builders’ model homes and attend builders’ open houses without an agent.
Some even think that the sales representatives on duty at model homes are there to help them.
Of course that’s true. They are. The builder’s representative is there to help them pay full price for both the house and the upgrades they want. And unless they have developments in other areas, they’re there to help them see why this location is the best for them.
Oddly enough, many would-be buyers don’t understand that those sales representatives work for the builders and are there to act in the builders’ best interests. A friendly smile and a helpful attitude are all it takes to make them think they’re in good hands.
Our 9-letter New Construction for Buyers letter set will show them why they need you.
First, it explains the danger of visiting model homes without a buyer’s agent.
Then it goes on to educate them about the many things they need to know and to do as they make the journey between falling in love with a builder’s model home and actually owning a new home.
Letter # 1 is a warning. Letter #2 outlines why they need you in more specific terms.
The other seven letters cover issues such as choosing the right location before you choose a builder’s subdivision, getting pre-approved for a loan so you can shop with confidence, making wise choices regarding upgrades, paying close attention to the details in the blueprints and materials lists, and much more.
Of Course each letter offers your support and assistance.
These 9 letters are designed to be used in an autoresponder tied to an opt-in form on your website.
However, if you’ve spoken with a potential buyer who is interested in new construction, they can be printed and mailed. I’ve included two versions of Letter #1 – one to be used as a “Thanks for opting in” and the other to be used for buyers you’ve spoken with.
Sending the New Construction letters will make you feel good!
Because they inform future home buyers about things they do need to know before going forward, they’re almost like public service bulletins.
Of course, they’ll also position you as the expert they need at their sides, so you can feel good again – when you cash those commission checks.
The price? Only $67 for 9 letters that will show those buyers you are the agent they need.
P.S. If you’re selling land to buyers who plan to buy their own blueprints and hire their own contractor to build a dream home, get a copy of my ebook: Home Building Simplified.
Print it, put it in a binder, and share it with your clients. You’ll help them avoid heartaches and expensive mistakes that can take all the joy out of building a new home. Where else can you become a hero for only $17?
Construction Image courtesy of njaj at FreeDigitalPhotos.net