Don’t Lose Your Past Clients or Your Sphere of Influence
Studies show that a large percentage of real estate clients say they would use the same agent again. Another good percentage say that yes, they would recommend their agent to others.
… and yet, only a small percentage actually do use the same agent again.
Why is that?
Simply put – because the agent failed to stay in touch.
The truth is, we humans are a bit lazy. And many of us are not good at record-keeping. So if it’s been a year – or two or three years – that client who loved you may not remember how to get in touch with you. They might not even remember your last name or what company you work with.
Are they going to go to great lengths to find you? Probably not.
For all they know, you might not even be in real estate any more.
So instead of hunting for you, they’ll choose someone who farms their neighborhood regularly – or someone who sends out just listed cards or holds open houses in their vicinity. Maybe they’ll get a recommendation from a friend.
And they won’t feel a bit guilty about passing you by – because it was your responsibility to stay in touch with them – not theirs to stay in touch with you. If you cared about their continuing support, you would have done so. At least that’s how they see it.
The truth is: If you forget them, they’ll forget you.
Your past clients and people in your sphere of influence are precious.
Hang on to them!
It’s really not that difficult…
The way to get repeat business and referrals is to keep reminding those folks that you’re still there – still eager to help them reach their goals – and still interested in helping their family and friends.
And that’s the reason for the
Staying in Touch Real Estate Letters
This set of 6 letters begins with a “Time Flies” letter, which re-introduces you to people you’ve failed to stay in touch with for at least a few months. It reminds them that you were their agent – and lets them know that you’d enjoy hearing what they’ve been doing since you last talked.
- Remind them that national news stories don’t give the true picture of the real estate market because real estate is always local
- Explain why pricing statistics aren’t necessarily accurate
- Discuss the best time to buy or sell
- Invite them to get in touch any time they’d like to know what’s going on in their neighborhood – or a neighborhood they’re considering for their next home.
So – how much will it cost for letters that will put you back in touch with your #1 best source of future business?
Avoid the pain…
As a former real estate broker, I know that when you hear that a past client listed with or bought a home through someone else it feels awful. First you feel hurt and betrayed, and then you feel guilty and ashamed – because you know that you should have prevented that from happening.
When you use these letters, you’ll be spared those terrible feelings, because your past clients will remember you – and they’ll know just how to get in touch.
Wishing you boundless prosperity,
P.S. Want to set up your autoresponder to stay in touch for the next two years? Check out my holiday/event staying in touch letters.
P.P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and agent bios – just get in touch and let me know what you need. Write me at: firstname.lastname@example.org
Go back to the list of letter sets.
Image courtesy of Vlado / FreeDigitalPhotos.net
2nd image courtesy of MorgueFile.com