I think they would.
With all the bad press about banks and mortgage lenders these days, I think they'd be inclined to cling to you like a life-line. You'll stand out like a shining light in a sea of frightening people.
They might even be inclined to listen when you gently suggest that they bring in a real estate professional to help them market their house - making it more likely that the house will sell and you'll have a loan to submit.
It might take some of your time to find and contact those FSBO sellers, but contacting them and lending assistance could lead not only to one loan, but to many. After all, unless those sellers are leaving the community, they'll probably be purchasing a different home. And once you've had the opportunity to show that you're acting in their best interests, both the sellers and their buyers will glad to refer friends and relatives to you.
FSBO's Could Be More Profitable to You Than Real Estate Agents
Since word of mouth advertising is the most valuable thing money can't buy, marketing to those FSBO sellers could be an even more profitable use of your time than visiting real estate offices.
Real estate agents hear from dozens of lenders, so unless you offer something out-of-the ordinary, you're just one of the crowd. FSBO sellers, on the other hand, have probably not been contacted by any of your competitors. When you offer your assistance, you'll likely be the only one who does.
Marketing to FSBO sellers will be a little different from marketing to real estate professionals, for the simple reason that the professionals already know most of what those FSBO's need to know.
That fact makes it easier for you to make a positive and lasting impression on them, because you're offering the guidance they need to handle a sale on their own.
Of course you can write your own letters, but you may not enjoy writing, and you may not have time to spend the 2 or 3 hours required to come up with a good, concise letter. Remember - to be effective in marketing, you need to reach out and touch people more than once, or even twice.
This set of 7 letters begins with an introduction, and an offer to assist by showing sellers the closing costs they can expect to pay when their buyers' loan closes.
Each of the other letters offers cautions and advice, and of course - offers to assist.
Writing these 7 letters could easily take 2 or 3 full days of your time, and if you hired a writer to create them exclusively for you, they could cost well over $1,000. You may not want to spend that much time or money with the economy in its current state of upheaval. So you'll be glad to know that the non-exclusive use of these letters costs less than just one exclusive letter.In fact, the whole set costs less than filling your car with gasoline just one time.
That's right, for only $57 you get 7 good reasons to contact those FSBO sellers - and each letter will raise you just a bit higher in their eyes. By the time they've read 3 or 4, they'll know that you are not only an expert, you can be trusted to guide them and their buyers in the right direction.
By the time they get to #7, there should be no question that they'll urge their buyers to contact you. Or that they'll call on you when they're ready to purchase their next home.
It will take more of your time and will cut into your week-ends, but will also give you access to perhaps dozens of buyers.
What is it? Your offer to attend an open house.
I think that's such a good idea that I wrote another letter, making the offer. It outlines the benefits of having a person with your knowledge on hand to answer questions from buyers - as well the benefit of having an extra pair of eyes watching the house when several prospective buyers are wandering around.
You may or may not want to use it, so rather than increase the price of the letter set, I'm including it as a bonus.
But... I think you should. My guess is that if you use "Letter #8" with regularity and do attend open houses, you'll have a steady stream of home buyers looking for your help with their mortgage loans.
Why not order your set right now, so you can start sending letters as soon as tomorrow?
Yours for prosperity,
P.P. As with all my letter sets and e-books, your purchase is fully guaranteed. If you get your letters and find them unsuitable for your business, just let me know and your purchase price will be refunded. You can always reach me at: firstname.lastname@example.org