Prospecting to Newlywed Home Buyers
What do all new couples need?
A place to live. And for some, their old “singles” apartment, dorm room, or childhood bedroom at Mom and Dad’s house just won’t do.
Even newlyweds who already own a home may be looking for someplace new that they can call “Ours” instead of “Mine” or “Yours.”
Those couples need you and your guidance to help them find the home that will please them both, and this set of 8 letters is designed to show them why.
- Letter #1 is an introduction and an offer to provide guidance, whether they’re planning to buy or to rent.
- Letter #2 discusses the importance of location and discusses how difficult it is to determine the actual location when searching on line. They need an expert who knows the territory.
- Letter #3 talks about the advice they’ll get from well-meaning friends and family members – and why much of that advice is wrong.
- Letter #4 gives advice about choosing as a couple – making separate “must have” and “I’d like” lists and incorporating them into the search.
- Letter #5 explains why a buyer’s agent is important – and the perils of working with the listing agent.
- Letter #6 shows them that you’re not just out to sell them the highest price home they can afford. It talks about budgeting and purchasing a house whose payments will let them continue to enjoy the activities they loved as a dating couple.
- Letter #7 is a reminder and a caution about attending builder’s models and open houses without an agent.
- Letter #8 lets them know that they’ll continue to hear from you now and then, and invites them to call you any time they have questions about real estate.
It’s offered in the P.S. in letter # 5, but you can also use it as a “bait piece” on your website if you have a page dedicated to newlywed home buyers.
And – at only $57 for eight letters plus the special report, how can you go wrong?