Prospecting letters to struggling homeowners who have lost employment due to COVID-19
Thanks to the extra $600 per week in unemployment benefits, some at the lower end of the income scale are now receiving more money than they did while working full time. High-end homeowners will probably make it through this relatively unhurt.
Homeowners in the middle, however, are struggling from COVID job losses.
If your take-home pay was $1,500 or more per week and you’re now receiving $1,200 from unemployment insurance, finances can get tight in a hurry – especially if you have car payments, credit card balances, and a family to feed.
Many skilled workers are finding themselves in this position.
Some struggling homeowners who lost employment due to COVID-19 will fare well with regard to their home mortgages because their loans are held by Fannie Mae or Freddie Mac.
They can get forbearance with missed payments deferred until they sell or refinance.
Others are finding themselves liable to repay 3 months of missed payments along with the 4th payment.
“Homeowners who are struggling from COVID-19 job losses need help, and they need it now.”
That’s what one of my customers told me when he asked me to write a set of letters to low-equity homeowners struggling from COVID job losses.
Each of these letters in this set of 5 prospecting letters to homeowners struggling from COVID job losses is an offer to help – either by re-negotiating the forbearance agreement, by assisting with a no-fault deed in lieu agreement, or by selling the house.
One letter warns homeowners to avoid being scammed by those who would offer help for a fee.
Another warns that if a number of homes go into foreclosure, home prices will likely drop. In that case, it could be wise to sell “ahead of the crowd,” while prices are still up.
The COVID-19 shut-downs are ending, but the effects may linger…
Many small businesses were not able to survive 3 or more months without income, and have shut their doors for good – leaving their employees jobless. Several large companies are also closing stores.
We hope that other businesses will open to fill the void, but that could take some time.
Still, I am hoping that these prospecting letters to struggling homeowners will have a short shelf life. With that in mind, you can get all 5 letters for only $22.
Where do you find a list of low-equity homeowners who are struggling from COVID job losses?
That was my question.
While I expect there are other companies providing the service, my customer recommended http://www.benutech.com/home. (And no, that isn’t an affiliate link.) I contacted the company and received an email saying that they serve the entire U.S. but have better data in some areas than others. He said to contact them first to make sure your area has good coverage.
Graphic courtesy of MorgueFile.com