In deciding to prospect by postal mail or email,
you’ve made a smart decision!
Both are effective ways to let future clients get acquainted and learn to trust you.
If you’ve purchased one or more of my prospecting letter sets, you’re already ahead of the game. While other agents are trying to make time to write letters and deciding what to say, your letters will already be in your prospect’s hands – subtly showing them that you are the agent they need.
Your letters will help you maintain top of mind awareness with your prospects while demonstrating your ability to help them realize their goals.
By being there for them and offering free advice along the way, you’ll also be gaining their trust and proving that you have a genuine concern for their welfare.
To use prospecting letters in an e-mail campaign:
Begin by setting up your autoresponder to instantly deliver a special report or the first letter. Then schedule each of the remaining letters to go out at the intervals you choose. The time frame you choose should be in keeping with the local market and how fast things are moving.
Unless you’re mailing to a list you already have, you’ll need to encourage website visitors to opt in to hear from you. That means you’ll need to place an opt-in box on your website (yes, easy to create), and you’ll need to use some copy to encourage your site visitors to do so. Here are some examples:
Want to sell “By Owner?
Get started on the right foot with my
FREE report: “For Sale by Owner: Getting Started”
Wondering why your home didn’t sell?
Learn the most common reasons why a home
expires from the market unsold – Get my
FREE report: “Why Didn’t it Sell?”
Want to know what’s happening with the market
in (name of neighborhood)?
I’ll be happy to send you a free report:
Just place the opt-in box below one of these or a similar invitation.
Continuity and follow-up are keys to success…
But we all know how difficult it is to maintain that continuity when you’re being pulled in 7 directions each and every day. Writing letters and getting them mailed can easily be shoved to the back burner.
How to put postal mailings on auto pilot…
If you plan to use the post office to mail your pre-written real estate letters, I have a suggestion: First, when you receive the link to your letters, download them immediately. Save them in a file with a name you’ll remember easily. Then go in immediately and add your contact information in the appropriate places, so they’re ready to go.
If you’ve purchased more than one set of letters, create a folder called “Prospecting Letters” and save the individual files in that folder. Always, always make it easy to find them later.
As soon as you have the name and address of a person you’d like to mail to, create all the envelopes, addressed and ready except for the stamp. In the spot where the stamp will go, pencil in the date when each letter should be mailed.
Now, go to your letters file, enter the homeowner’s name on each of the letters, print them, and put them in the proper envelope. Mail letter #1 immediately. Then, each morning, check your “pile” to see which of your letters needs to be dropped in the mail.
If you’re using a program that will generate letters to everyone on your list with just one click, go ahead and get it done. Print the whole series to the whole list. Then print enough envelopes to mail all of them.
This whole process, done all at one time, will take a matter of minutes. If you put it off to do later, or try to print and mail one letter at a time, it will not only use up all that “start time” but will create a real possibility that the follow up letters will never go in the mail.
If you want and need to stay in touch with other types of prospects, come and browse more than 40 different prospecting letter sets. You’ll find something for almost everyone – and new sets are being added every time an agent tells me: “I need…”
Wishing you boundless success,
Image courtesy of anankkml / FreeDigitalPhotos.net