Real Estate Prospecting Letters
Why use professionally written real estate prospecting letters?
To eliminate those annoying gaps between commission checks.
You probably already know why you experience those gaps in income – they happen because when you’re busy with current clients you don’t find time to prospect or to stay in touch with people who could refer business to you. Then when the final transaction closes, you have to start all over from a state of virtual “unemployment.”
Well-written real estate prospecting letters used in a drip marketing campaign can put an end to those gaps between checks.
Those panicky times of “temporary unemployment” happen because you simply can’t find the time to prospect for new real estate clients or to follow up with every lead. And it’s easy to see why.
When you’re working hard trying to get everything done for transactions in progress, there aren’t many extra hours in a day. But that doesn’t make it less important.
The prospecting, marketing, and follow-up you do today is what will lead to income 60 or 90 days from now. And that’s why I wrote a series of real estate prospecting letters for you that can work on autopilot to perform three vital functions:
- The first is to help you prospect for new real estate leads.
- The second is to keep you in touch with those new leads, past clients, and your sphere of influence, even when you’re too busy to pick up the phone or even compose an e-mail.
- The third is to help you build a relationship of trust with everyone you contact.
Whether you prospect from lists such as the default notices, from inquiries to your website, from expired notices in your MLS, from FSBO signs, or from names gathered through a service for a specific niche or geographic farm area,these real estate letters build trust before your prospects even meet you…
And more and more, success is all about building trust. It’s about showing people that you’re interested in helping them – and not just interested in your own income. It’s about demonstrating your abilities, and about showing that you’re reliable.
It’s also about standing out from the crowd. When people haven’t met you in person, it’s about sending the right words in every real estate prospecting letter you mail or e-mail.
Now – Real Estate Prospecting Letters You Can Use Today
Now you can send those “right words” – starting this very day – and you don’t have to take the time to write them.
Introducing: The Real Estate Letter Sets
Now you can choose from an assortment of real estate prospecting letters, pre-written by a professional real estate copywriter, and ready to personalize and plug into your autoresponder or use in postal mail for drip marketing.
If you’ve got one spare hour, you can put these letters to work this very day.
The letters in each set are designed to give your prospects good information, while at the same time demonstrating why they need you. Each letter builds upon the last to reinforce this idea. And, because each letter offers advice and information rather than high pressure sales, each serves to increase their trust in you.
But of course each one does invite them to call or e-mail to get in touch. That does mean that when they contact you personally, you’ll have to make some time to talk with them. But talking to someone who has raised their hand to say “yes, I need you” is different from following up on lukewarm leads. These are people who are ready to take action. ________________________________________________________________________________
Why do these real estate prospecting letters work?
I’ll let Tony and Suzanne Marriott tell you.
NOTE – if you’re an investor, go here to find the letter sets written just for you.
Marte, thank you for writing such fresh sales and prospecting letters for today’s real estate agent! Your unique writing style is professional but very personable as well. I’m confident using these letters will position me to help more homeowners with their real estate needs. Nia Young, Realtor, ASP www.homewithnia.com
Click the links to read more about each real estate letter set, or use the cart buttons if you’ve already done your research and made your selections.
check out some samples before you buy.
If you don’t know me, you may be worried that my letters will be more of the same kind you were sorry you purchased in the past. If that’s the case, click here to visit my freebies page and get some sample letters.
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Real estate letters for staying in touch
Your past real estate clients and your sphere of influence are two of the richest sources of future business you can have. These letters will help you stay in touch with those valuable individuals who can and will give you referrals and repeat business
Thank You Notes Here’s a selection of notes to use at every stage in your interaction with buyers and sellers – from your first meeting through post-closing.
Real Estate Prospecting Letters For Sellers
The Postcard-sized Expired Listing Letters For agents who prefer sending postcards or short email messages.
“I was looking for a quick start package to augment my own marketing material. Although I enjoy writing ad copy, I needed to maximize my field time where the bones of the real estate business rest. I found Marte’s site and liked her easy going content & style.
I am thrilled with the material Marte has developed and will be centering a full marketing program around the two packages purchased. Feel free to contact me anytime for a personal recommendation.”
John Kavaller: Owner-Broker Catskill Country Real Estate 845-482-2221
Letters to Homeowners in Distress
The I Have a Buyer Letters for homeowners in distress
Want tips on how to use your real estate prospecting letters?
The Commercial Property Prospecting Letters Note – This set is very similar to the multi-family set, but the wording encompasses all types of commercial/investment property. If you work ONLY in muti-family, choose that set. If you work a variety of commercial listings, choose this one.
Set #1: The 6-letter Preparation For Buying Set
Set #2: Choosing Between Distressed and Non-distressed Homes
The 5-Letter Relocation Letter Set (Get a Free Letter to HR Directors when you visit this page.)
Letters for Real Estate Investors
Your letters have now moved to a new home – or at least a new page. Come here to see the growing selection.
Put these real estate prospecting letters on autopilot…
In less than the time it takes a real estate copywriter to compose just one good letter, you can have an entire set of real estate letters personalized and loaded into your autoresponder for a drip marketing campaign. Or, you can use this easy system to make sure they get into the postal mail.
I’ve taken the hard work out and made it easy for you to begin capturing those leads as soon as today.
So – are you serious about following up on leads? If you are, take a minute right now to follow the links to read more about each set, or simply order your set(s). Don’t wait while a competitor snags another listing or that buyer that you want… Wishing you boundless prosperity,
P.S. Yes, of course I can help you with customized prospecting letters – just get in touch and I’ll create one or a hundred just for you.
Write me at: firstname.lastname@example.org
Empty pockets Image courtesy of iosphere at FreeDigitalPhotos.net Image of sold homes courtesy of cooldesign / FreeDigitalPhotos.net Google