Real Estate Agent Bios – The Process
Agents often write to say: “I need a bio, what do we do first?”
Here’s the answer:
The first step is the agreement, then the questionnaire. After I get the questionnaire back, I usually need to ask a few more questions to “fill in the blanks,” so try to arrange a phone call. If that’s not possible, then we use email.
After that I read and re-read both my notes and everything you’ve sent in order to come up with a theme that conveys the essence of your way of doing business. You might call it your “driving force.” It’s hard to explain or give it a satisfactory name, but I’ve found that most agents have an attitude, belief, or business practice that is central in all they do for their clients. I try to find that before I begin to write.
My agreement calls for 50% of the fee in advance ($325 for individual bios, $425 for team bios), with the balance due when the copy is delivered. You may mail a check, or make your deposit through Pay Pal. Most clients who want to use Pay Pal prefer that I send a “money request” to make it more convenient for them. At that time you can either use your Pay Pal account, a credit card, an e-check, or Pay Pal’s new “Bill me Later” option. To learn about that option, just click the banner below.
The agreement also promises that I will finish your bio within 3 weeks after receiving both the deposit and your completed questionnaire. I try to do it in about half that time, but don’t want to make promises I might not be able to keep.
Once I send you the copy, you have up to 7 days to get back to me with any revisions, deletions, or additions you want. My goal is always to inject your personality and make it “sound like you,” so the more information and input I have from you, the better.
You can click here to see the questions I ask. Not all of the answers will go into the bio, but they all help me to get better acquainted so I can find that “driving force” that I search for.
Should you have more questions, please don’t hesitate to ask.
Wishing you boundless prosperity,
P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and agent bios – just get in touch and let me know what you need. Write me at: firstname.lastname@example.org