Real estate letters
to those who plan to buy a home soon
Prospective real estate clients who plan to buy a home soon need different attention than do those who plan to buy “someday.”
For one thing, if you want them as buyer clients, you’ll need to be in touch more often.
Remember that when they filled out a capture form on your site – or on the site of someone from whom you buy leads – they may have given similar notice to several other agents. If those agents are on the ball, they will make contact just as fast as you do.
Your mission, then, is to send them a better first message, then stick with them until you get that appointment.
The initial message in this letter set to those who plan to buy a home soon sets the tone.
The initial message makes some promises. Namely, that you are an agent who will streamline their search and make home buying a pleasurable experience. Then it promises that you’ll send useful information in the days ahead.
Those who plan to buy a home soon do need to do a few things before viewing homes. The first, as you know, is to obtain pre-approval from a local lender. Your next letter explains why and offers to introduce them to lenders you trust.
Subsequent letters give sound advice and offer assistance.
The next 6 letters touch on making the three lists that will allow you to sort the listings and streamline their search, choosing the neighborhood that they’ll love, and being cautious about first impressions. Of course each letter urges the prospective buyers to contact you.
The Thank You letter that comes with this set offers ideas on frequency of mailing depending on what these folks mean by “soon.” To you that might mean within 2 weeks, while to someone else it could mean 6 or 8 months.
At only $47 for all 7 letters, you can’t go wrong.
If you stay in touch with people who plan to buy a home soon, you might be the only one in your marketplace who does.
The beauty of consistency as a marketing tool is that so few agents use it. They might send only one message, or they might send 2 or 3. But when they don’t get a response right away, they move on to the next lead.
You very well could be the only agent in your marketplace who practices consistency.
That puts you in a beautiful position to be the agent they think of when they’re ready to take the next step.
Don’t let go of those who don’t plan to buy a house soon…
Assume that they will buy a house at some time in the future. Then stay in touch with the 12-letter Nurturing Buyer Leads set.
“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you”
Thinking of a house Image courtesy of iosphere at FreeDigitalPhotos.net
Signpost courtesy of stuart miles @ freedigitalphotos.net