High-end Listings Expire Too!
Have you been focusing on listing and selling high-end homes? If so, you know that some of them expire off the market unsold.
So why not go after those listings with expired letters designed just for them?
Luxury agents tell me that price and condition are NOT the things to discuss immediately with these sellers. In fact, those topics just might get you a cold shoulder for your efforts.
That’s why these letters focus on other subjects, such as the service you’ll provide.
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Letter #1 is an overview, stating the difference between presenting a mid-price home and a luxury home. It lists things that should be done by the luxury listing agent. From this list, your prospects may see what went wrong last time. (They chose the wrong agent!)
Letters 2 – 7 go into more detail about the points presented in the introductory letter. They demonstrate your expertise in knowing what’s necessary – and they emphasize the care you’ll use in doing all those necessary activities.
Letter #8 is a recap – reminding your prospects that YOU are the agent who will not simply list their house and hope for a buyer – you’ll dedicate your energies and your expertise to getting it sold.
So what’s the price for these 8 letters? It’s less than 1/5 of 1% of your commission on a $2,000,000 home – provided that you only have one side of the transaction and the agency takes 40%.
Only – $67.
Use these eight no-pressure high end expired listing letters to show those luxury homeowners that you have the knowledge, the skill, and the drive to do what it takes to get their homes sold.
Then do the job so well that they’ll send all their friends…
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P.S. Please do remember that you are purchasing letters licensed to you for your use and for use by your team members and assistants. You are NOT purchasing resale rights.
Images courtesy of Morgue File and Chuck Felix / FreeDigitalPhotos.net