Prospecting for Probate Listings
Prospecting for probate listings requires a gentle touch. The family members or friends you need to contact are grieving, and they won’t respond if they feel like you’re a vulture, sweeping down to take advantage of their sorrow.
However – they do need you. If they don’t know it yet, they will after they’ve met with a probate attorney.
Probate is one of those legal facts of life for most people, so they’ll need to know the value of their loved one’s home and other real estate holdings. Hopefully, they’ll talk with an attorney who knows that a web form evaluation isn’t worth its space on a computer screen.
Two ways to reach out…
You can reach these heirs or executors either by writing to them directly or through a referral from their probate attorneys.
That’s why this Probate Letter set comes with three sections:
- Postcard copy – for attorneys
- Letters to the attorney of record for a specific house
- Letters – for individuals
The 6 postcards for attorneys are meant to show that you’ll take good care of their clients and won’t try to push them into listing when they aren’t ready.
They also mention the additional service you can provide by helping their clients connect with other reliable professionals. For instance, those who will conduct estate sales, clean the house, perform needed repairs, etc.
One of the cards offers to become their “back-up” agent when their regular agent isn’t available. Another offers to give a second opinion when needed.
Each is written to help you get that proverbial “foot in the door” so that you can prove your worth to them and their clients.
The two “house-specific” letters mention your neighborhood expertise, along with your offer of assistance.
The five letters to individuals outline how you can make this stressful time a little easier on them.
These letters offer your market analysis free of charge – and with no obligation. They focus on the service you’ll provide regardless of whether they plan to list the property. Then they go into your offer to put them in touch with those other necessary service providers.
One letter is specifically written for executors or heirs who live out of the area – offering your assistance in doing what they can’t do long-distance. This letter does mention listing but in the context of an offer to oversee the other activities if the house is listed with you.
Why I’ve avoided saying “list with me.”
Years ago, when I was an agent, two sisters came to see me and asked me to list their father’s home. And they told me a story.
They said that another agent – a woman they’d known for most of their lives – had come to the funeral and asked for the listing.
These women were so shocked and so angry with her that I don’t think they’d have let her list that property if she’d been the only agent in the County.
After that I was very careful to limit my contact with the recently bereaved to a sympathy card (if I knew them) and an offer of assistance to be given when they needed me.
This is a time to be there when they need you – without pushing.
Add testimonials if you can…
If you are already working with an attorney or two, ask them for a testimonial. Then do the same with individuals you’ve helped. Try to encourage them to focus on your caring and compassion along with your expertise.
You can send the testimonials as a separate message or as an extra sheet in your letters to individuals. Consider using an attorney testimonial for one side of the attorney postcards.
Attorneys are notoriously hard to reach on the telephone, but do try. After you’ve mailed a postcard or two, call to reinforce the offer and assure them that you won’t try to push their clients into listing a home until and unless they’re ready. (That is, call unless such calls are illegal in your area.)
Are you ready?
Are you ready to prospect for homes in probate? Then click the order link below.
Almost immediately you’ll have the copy for 6 attorney postcards, 2 attorney letters, and 5 letters to individuals. In addition, I’ve included one document with all 6 postcards – just for easy reference.
The price? Only $47.
Wishing you boundless prosperity,
P.S. For other types of prospecting letters, visit the prospecting page.
P.P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and agent bios – just get in touch and let me know what you need. Write me at: firstname.lastname@example.org
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