Real Estate Team Bios –
do you need one?
You and your team-mates have individual bios – so what’s the point of having a team bio?
Your real estate team bio gives your prospective clients insight into how the team is organized, and how it benefits them.
Teams are set up in different ways. For example:
In some teams, the members operate independently, but are there to help each other and to take up the slack when one of the members is ill or on vacation. Perhaps they share a marketing person or a transaction coordinator, but they each interact with their own clients from start to finish.
Some teams are groups that have divided up the territory, so each is an expert in one area of the city or county. Or – they are divided along areas of expertise. One member might focus on short sales, another on helping divorcing clients, and another on senior relocation or first time buyers. They refer leads back and forth in order for each client to have expert representation. Again, each acts independently, although they may be there to assist other members when needed. They may or may not share support staff.
Some teams, especially 2-member teams, act in concert. They attend listing presentations as a unit and both interact with the client throughout the transaction. They may have support staff that also interacts with clients.
In some teams, different people perform different functions. One or more members may be listing agents while one or more are buyer agents. Someone else may be in charge of marketing or photography, while someone else is the transaction coordinator and/or the person who sets appointments or attends inspections.
Some teams are set up to support and “work for” the leader. That leader may take a listing, then turn everything else over to other members of the team.
This concept can be difficult for homeowners who expected to have regular contact with their agent – so it needs to be explained. The team bio can introduce them to those other people and give them assurance that when they don’t hear from “their agent” again, it doesn’t mean that they’ve been forgotten.
You need both a team bio and individual bios because:
- The team bio outlines the team structure, sets the expectation, and reassures the prospects.
- The individual real estate bios support the team bio and present each member as a “real person” who may have something in common with those prospects.
Your team bio would be far too lengthy if you used it to not only introduce all of the team members, but to detail their education, areas of expertise, etc. Instead, you can provide a link to the personal agent bios that give more detail and let their personalities shine.
Yes, you do need to get personal.
Because buying or selling a home involves emotions in addition to dollars, residential real estate sales is an extremely personal business.
Your personal bios allow prospective real estate clients to see you as real people. They form almost subliminal opinions of you and how much they might like you and trust you based on what they read.
Your team bios set the expectations and reassure them that they’ll be well cared-for.
If you’re considering a team bio, write me at: firstname.lastname@example.org. I’ll be happy to send you a copy of the questionnaire I use to understand how you all work together.
4-person real estate team image courtesy of stockimages at FreeDigitalPhotos.net
Team with laptop image courtesy of Ambro at FreeDigitalPhotos.net