Real Estate Prospecting Letters for Agents Who Specialize in Senior Citizen Relocation
If you specialize in assisting senior citizens with relocation, you know everyone over retirement age is not the same.
Some seniors are just getting into their stride – ready to sell the house, buy a motor home, and hit the road. Others want to downsize or upsize or move to a different area so they can pursue hobbies and play with “big kid toys.”
Some are dreading the move to an assisted living facility.
Others are experiencing mixed emotions about moving in with adult children.
But most do have a couple of things in common…
Most seniors who have lived in their present home for a good number of years find that the decision may be even more emotional than it was when they moved in. This is especially true if they’ve raised children in the home or become active in the community.
In addition, since we humans tend to accumulate too much “stuff” over a lifetime, they may dread the idea of packing and moving their possessions.
You can’t help with the emotional side of the decision, but you can help with the practical side. and these letters explain how.
This set of 6 letters treads lightly on feelings by offering the information they need before making a decision and promising that you won’t push for that decision. In addition, it offers assistance in the way of putting them in touch with other professionals.
Thus, unless you delete a paragraph here and there, you should have a list of trusted professionals who offer a free initial consultation about tax issues and financial planning. You should also have a list of providers who will conduct a sale, help with packing and moving, and get the house ready for presentation to the market.
Feelings can be fragile, so handle this with care…
In my thank you letter I recommend that you compile yet another list: A list of reputable assisted living facilities.
Not all senior citizens will be interested, and if you suggest it to them some will be insulted. So don’t offer that kind of assistance unless asked. Keep it in reserve to use if conversations indicate that the information would be welcome.
When it comes to senior citizens, there is no “typical.”
Senior citizens today come in all varieties when it comes to plans for the future and reasons for selling a home.
That’s why this set of letters was carefully written to reach across the spectrum and offer assistance without insult. And at only $37 for the set of 6, they’ll leave you plenty of marketing funds left over for postage.
How can you find the seniors in your farm area?
With prospecting lists from Cole Information. Click here to see what they have to offer. And when you decide to subscribe, tell them Marte Cliff sent you. That will get you a 30% discount.
Wishing you boundless prosperity,
P.S. Not the letters you need? Choose from more than 40 other sets right here.
P.P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and agent bios – just get in touch and let me know what you need. Write me at firstname.lastname@example.org.