Email is fast and convenient, but it’s also scary. Not only can it live virtually forever, it can be forwarded on – and on – and on. That’s why we all need to be careful not to make crucial mistakes when writing to clients, prospective clients, past clients, and any of the other professionals who […]
The name “drip marketing
…or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?
How Often Should You Send those Drip Marketing Messages? Obviously, the agent who once sent me ten messages in one day was overdoing it, especially since he followed that with 2-4 messages per day for the next couple of weeks. Of course, given the content and quality of his messages, even one was too much […]