Hopefully you do have a real estate bio, and hopefully you do have it posted on your own website, on your brokerage website, on Realtor.com, on Active Rain, and on any and all the other real estate or social media sites you use. This post started out to be a reminder that it might be […]
Why are most real estate agent bios written in the 3rd person?
Why are most agent bios written in the 3rd person? A good question, and one that agents often ask when I begin their bios. Agent bios are probably written in the 3rd person because it seems less self-centered. A narrative written about you sounds somehow “softer” than a page filled with “I,” “I,” and more […]
Do you let your prospects know who you really are?
Do you let your prospects and clients know who you really are, or do you hide behind a professional mask? In reading real estate websites and “about me” pages, it’s clear to see that plenty of agents are hiding. Their names and photos are there, but “who they are” is missing. They list their experience […]
Should Your Real Estate Agent Bio Mention Your Specialty?
Should Your Real Estate Agent Bio Mention Your Specialty? If you have a real estate specialty, or niche, then yes, your real estate agent bio should mention it. Sometimes real estate agents tell me that they don’t want to advertise their niche – or even have a niche – because they’re afraid that they’ll lose business. […]
Working with a real estate copywriter? Take time to communicate
Agent bios are fun to write – usually. In fact, sometimes they almost write themselves. But not long ago I wrote one that was a struggle from beginning to end. No matter what I wrote, I didn’t like it. Somehow it all sounded flat and I wasn’t at all sure I was creating the impression that this […]
A Guide to Success When Having a New Bio Written
Whether you’re a new agent needing a real estate bio for the first time or a seasoned agent whose bio is out-of-date, you need to take a little time to think about the information that goes into it. Some agents use only dry facts that include schooling, designations, and the territory where they work. Some […]
For a More Appealing Agent Bio, Remove the I’s
Your “about me” page – also known as your profile, or agent bio, is supposed to be about you. It’s the only page on your entire website that should be about you. This is where you can brag a little about your expertise, tell what you have to offer, and share some insight into who […]
Is Your Real Estate Agent Bio Important?
Yes, of course your real estate agent bio is important. It gives potential clients a look at who you really are as a person as well as who you are as an agent. It helps prospects decide between one agent and another based on the personality and the philosophy they see in the bio. If you […]
When You Need a Real Estate Agent Bio, Ask the Right Questions
Your real estate agent bio is one of the most important documents you’ll ever write or have written. It presents the image you want the world to see. It showcases your expertise and abilities while letting your personality shine through. It gives potential clients reasons to like you, trust you, and even identify with you. […]