Every occupation carries a stereotype – positive or negative. For far too long, the real estate stereotype has been negative. In fact, until recently, real estate agents were rated as the 3rd least trustworthy individuals in the workplace. They were only surpassed by used car salesmen and members of congress. (Another story, and beyond sad!) […]
The problem with real estate prospecting letters
You know I believe in real estate prospecting letters, both for direct postal mail and for email continuity campaigns. That’s why I offer a wide variety of letters ready to personalize and send. Agents who use them report back that they work – or they let me know by purchasing more sets. They also hire […]
How to create a unique real estate agent bio
You’ve heard that your agent bio is important. And it is. But a clone won’t do the job. If you want results, you need a unique real estate agent bio. What is a unique real estate agent bio? It’s a bio that could not be used for any other agent, because it is about you […]
8 ways to fill your real estate client pipeline before winter
Are you looking forward to a prosperous fall and winter season – or are you worried because your real estate client pipeline is not yet full? It’s never fun when you can’t look forward and see money coming in, but it’s even worse during the holiday season, when you want to buy gifts, entertain, or […]
If you want more real estate listings ….
You want more real estate listings, right? Unless you work exclusively with buyers, the answer is yes. If you want more real estate listings, you must first believe in yourself. You must believe that you deserve those listings and that you will serve your clients well. Otherwise, your own thoughts and actions will limit your […]
The secret to long-term real estate career success
Throughout your career, you’ll need methods for generating immediate results – or short-term success. However, consistently generating those immediate results can become exhausting. That’s why agents who wish for long-term real estate career success work hard to build a loyal base of repeat and referral clients. And that is the secret. Top agents tell me […]
How to Make a Positive First Impression
You probably tell your listing clients that it is important for their homes to make a positive first impression. Thus you urge them to take care of all the exterior work that lends curb appeal. Whether you are an agent, a lender, a stager, or any other type of service provider, it’s equally important for […]
Two ways your real estate bio can attract prospects
Whether you call it a bio or a profile, your real estate bio can help you attract prospects in two ways. The first is professionally. The second is personally. Professionally, your real estate bio should reveal your niche and show prospects what kind of service they can expect from you. Prospective clients want to know […]
Consistent real estate follow-up – a must for success
Consistent real estate follow-up is one of the keys to success. Without it, there is not much point in bothering with lead generation. And – without it you’ll have little chance of repeat business and referrals from past clients. What does consistent real estate follow-up mean? How often is often enough? What is the best […]
The many faces of real estate lead generation
Real estate lead generation is a task you can’t ignore if you plan to earn a good income as agent – or even as an investor. So where do you / can you get those leads? Let’s look at the many ways. You can: Purchase them Place ads in magazines and newspapers Place ads on […]