Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business. If you’re spending time and money without the results you want, it could be time to make adjustments. […]
Nurturing Relationships With Past Clients and Your Sphere
By now you know that when you’re a real estate agent, your past clients and a loyal sphere of influence can be your personal gold mine. These are people who know you and trust you. They won’t hesitate to call you when they want to buy or sell real estate, and they’ll feel that they’re […]
Inaction is expensive. Can you afford it?
You know the cost of things you do, but do you know the cost of what you don’t do? You know what your marketing costs in terms of dollars and cents for things you purchase. When you contemplate adding a new marketing method or purchasing new equipment, it’s there in black and white. You can […]
Something to consider when you take a listing
This week I had a chat with an attorney who talked about problems that can come up because not all liens against a house show up on a title report. Your clients may not have the equity they think they have in their homes. She mentioned three trouble areas: The deferred balance on a Loan […]
Real Estate Agents – Stay safely within your field of expertise
How many times has a buyer or seller asked you a question that was legally outside of your field of expertise? More importantly, how many times did you answer one of those questions without thinking about the liability? Always Avoid the Unauthorized Practice of Law As an agent, you’ve been schooled in real estate law, […]
Could you lose all of your client contacts in one day?
That’s a scary thought, isn’t it? Even scarier is that the answer is yes – you could. You could also lose all of your blog posts. (The good news is, it’s preventable.) An article I read earlier this week told the sad tale of a disabled veteran who ran his entire business through Facebook. He […]
Tell your potential real estate clients what you’ll leave out of your service
No, I’m not talking about responding to real estate clients who want a discount on the commission – so you’ll agree based on leaving out some important services when you list their homes. From what I’ve read, that may be an effective way to bring them back to paying a full fee in exchange for […]
September is Realtor Safety Month…
September is Realtor Safety Month, but just as every day should be a day of Thanksgiving, every month should be Realtor Safety Month. Real estate agents are in a unique position among service providers, because you so often work alone, going into unoccupied places with people you don’t know, meeting strangers in their homes, or […]
How to Manage Hundreds of Internet Buyer Leads
Agents tell me that thanks to search functions, they have hundreds of web-generated real estate buyer leads to manage. Their systems may be automatically sending those buyers information on new listings, but they feel that isn’t good enough. After all, if those buyers have been exploring several sites, it may be the same information other […]
What can you do with fifteen minutes?
What can you do with fifteen minutes? Because a day in the life of a real estate agent is often dotted with appointments, you sometimes find yourself between things, with ten, fifteen, or twenty minutes before the next commitment. When I was an agent, I found it frustrating to have those “wasted” chunks of time. […]