Real estate marketing mistakes happen when there’s a disconnect between the marketing you do and the marketing that works. That confusion between facts and myths can cause you to spend both time and money without getting the results you desire. Consider the following statistics and survey results, then decide if you’re on track – or […]
An often overlooked real estate agent success component
You could be doing almost everything right for real estate agent success, yet not quite getting there. You could be: Prospecting for new listings. Capturing buyer leads from your website. Networking, making cold calls, and knocking on doors. Staying in touch with past clients and those in your sphere. Carefully following your market trends. Writing […]
Are you educating your clients about seller safety?
Your sellers may not be aware that offering their home for sale does pose safety risks. Are you talking with them about those risks and giving them a checklist of seller safety measures to follow? So much of seller safety seems like common sense, but… sometimes good sense isn’t so common. For instance, take the […]
Important! Treat your real estate colleagues well
Your reputation with real estate clients is important, and your reputation with real estate colleagues is just as important. Like any small business person, you can’t do it all alone. You must depend upon the good will of others in order to build a thriving business. Think about all the people who help you succeed […]
Increase your share of the real estate market…
Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business. If you’re spending time and money without the results you want, it could be time to make adjustments. […]
Love and Your Real Estate Career
This is Valentine’s week, so thoughts of love are in the air. All the candy and flowers speak of romantic love, but as most of us know, there are many more varieties of love. I love my husband and sons, my dogs, my friends, and… the smell of new mown hay, huckleberries, and a nice […]
Nurturing Relationships With Past Clients and Your Sphere
By now you know that when you’re a real estate agent, your past clients and a loyal sphere of influence can be your personal gold mine. Nurturing relationships with past clients and your sphere can result in dozens of referrals every year. These are people who know you and trust you. They won’t hesitate to […]
Something to consider when you take a listing
This week I had a chat with an attorney who talked about problems that can come up because not all liens against a house show up on a title report. Your clients may not have the equity they think they have in their homes. She mentioned three trouble areas: The deferred balance on a Loan […]
Real Estate Agents – Stay safely within your field of expertise
How many times has a buyer or seller asked you a question that was legally outside of your field of expertise? More importantly, how many times did you answer one of those questions without thinking about the liability? Always Avoid the Unauthorized Practice of Law As an agent, you’ve been schooled in real estate law, […]
Could you lose all of your client contacts in one day?
That’s a scary thought, isn’t it? Even scarier is that the answer is yes – you could. You could also lose all of your blog posts. (The good news is, it’s preventable.) An article I read earlier this week told the sad tale of a disabled veteran who ran his entire business through Facebook. He […]