Your real estate success toolbox is filled with everything from area knowledge, to expertise in negotiating, to skill in writing property descriptions, and much more. If you stop and think about it, you could probably write a long list. Understanding should be on that list. This tool is double-sided. It begins with your understanding of […]
Do you want more real estate listings?
In this hot market, most agents do want more real estate listings. Many agents prefer working with buyers, but that IS a tougher road when there are more buyers than sellers. You may have to write numerous offers before getting an acceptance. A listing, if priced right, present well, and marketed properly, is almost a […]
A real estate resolution for 2021
Do you make New Year’s Resolutions? If so, here’s a good real estate resolution for 2021: Commit to “Working when you work.” “Don’t be fooled by the calendar. There are only as many days in the year as you make use of. One man gets only a week’s value out of a year while another […]
Get out of your real estate comfort zone in 2021
Do you stay in your real estate comfort zone? Do you avoid doing anything that’s a bit scary? If so, you probably aren’t experiencing a great deal of success. You may be plugging along in your real estate comfort zone, serving clients who find you by chance or are referred to you. And – that […]
Educate home buyers for success in a tight market
Unless you’re exclusively a listing agent, it has always been part of your job to educate home buyers. In today’s tight market it can mean the difference between empty pockets or a full wallet. At a time when hopeful home buyers are competing for every listing, you can find yourself writing offer after offer, with […]
Real Estate Expectations are Crucial
Real estate expectations have a huge impact on outcomes, both for you as agents and for your clients. Let’s begin at the beginning, back to when you first decided to become an agent. Were your real estate expectations reasonable, or did you think real estate would be an easy job that would instantly give you […]
How to be valuable to real estate prospects and clients
One of the agents who responded to my survey about what you did and didn’t learn in real estate classes said he or she wished they’d taught how to make yourself valuable to real estate prospects and clients. Can you do that? Sure you can. And you can do it even if you’re a new […]
Your speech habits affect both your image and your self-confidence
Today’s message is about your speech habits – but only partly about grammar. Some grammatically correct words convey a message that can undermine your self-confidence and your image as a professional. We all have words that we use routinely in speech. Unfortunately, a few of those words make us sound silly, while a few others […]
How to avoid being seen as a me too real estate agent
Have you ever gone on a listing presentation knowing that the homeowners had already interviewed other real estate agents? If so, you knew you were in danger of sounding like a me too real estate agent when you outlined what you’d do for them. After all, most (good) agents do many of the same things. […]
Can real estate agent advice become outdated?
Do you worry about following outdated real estate agent advice? When someone advises you to read a book by one of the legendary marketing gurus like Claude Hopkins or EugeneSchwartz – or sends you a link to an article written years ago, do you go, read, and see what you can learn? Or – do […]