Unless you’re exclusively a listing agent, it has always been part of your job to educate home buyers. In today’s tight market it can mean the difference between empty pockets or a full wallet. At a time when hopeful home buyers are competing for every listing, you can find yourself writing offer after offer, with […]
Real Estate Expectations are Crucial
Real estate expectations have a huge impact on outcomes, both for you as agents and for your clients. Let’s begin at the beginning, back to when you first decided to become an agent. Were your real estate expectations reasonable, or did you think real estate would be an easy job that would instantly give you […]
How to be valuable to real estate prospects and clients
One of the agents who responded to my survey about what you did and didn’t learn in real estate classes said he or she wished they’d taught how to make yourself valuable to real estate prospects and clients. Can you do that? Sure you can. And you can do it even if you’re a new […]
Your speech habits affect both your image and your self-confidence
Today’s message is about your speech habits – but only partly about grammar. Some grammatically correct words convey a message that can undermine your self-confidence and your image as a professional. We all have words that we use routinely in speech. Unfortunately, a few of those words make us sound silly, while a few others […]
How to avoid being seen as a me too real estate agent
Have you ever gone on a listing presentation knowing that the homeowners had already interviewed other real estate agents? If so, you knew you were in danger of sounding like a me too real estate agent when you outlined what you’d do for them. After all, most (good) agents do many of the same things. […]
Can real estate agent advice become outdated?
Do you worry about following outdated real estate agent advice? When someone advises you to read a book by one of the legendary marketing gurus like Claude Hopkins or EugeneSchwartz – or sends you a link to an article written years ago, do you go, read, and see what you can learn? Or – do […]
Get ready for early success in 2020
In just 3 weeks the holiday season will be over. Will you be ready for early success in 2020? For the last couple of weeks I’ve been urging you to keep prospecting so you can stay 3 steps ahead of the agents who have been goofing off since early November. I hope you’re still prospecting […]
The right reasons to turn down real estate clients
Some say you should never turn down real estate clients, but I disagree. The wrong clients can do you harm. The wrong clients can eat up your time, preventing you from working with clients who are right for you. They can also cause you mental and emotional stress, which further impedes your productivity. Before we […]
7 Habits of Successful Real Estate Agents
Do you count yourself among the successful real estate agents in your community? Success is in the eye of the beholder, but for many it hinges on having a good income. If you haven’t quite gotten there – or if you’re there but agree with Joe Vitale when he says “I have all I need; […]
Do you make these real estate marketing mistakes?
Real estate marketing mistakes happen when there’s a disconnect between the marketing you do and the marketing that works. That confusion between facts and myths can cause you to spend both time and money without getting the results you desire. Consider the following statistics and survey results, then decide if you’re on track – or […]