Consistent real estate follow-up is one of the keys to success. Without it, there is not much point in bothering with lead generation. And – without it you’ll have little chance of repeat business and referrals from past clients. What does consistent real estate follow-up mean? How often is often enough? What is the best […]
The many faces of real estate lead generation
Real estate lead generation is a task you can’t ignore if you plan to earn a good income as agent – or even as an investor. So where do you / can you get those leads? Let’s look at the many ways. You can: Purchase them Place ads in magazines and newspapers Place ads on […]
Your real estate reputation is worth protecting
Your real estate reputation is and will be one of your most valuable possessions. Therefore, it is worth building and protecting. You actually have two reputations: one with past clients and one with people who are a part of the real estate business. That would include other agents, assistants, lenders, appraisers, inspectors, stagers, photographers, title […]
Real estate listing strategies lead to success
In today’s market, with more buyers than sellers in most markets, you need some real estate listing strategies. Buyers are wonderful, but you might have to write twenty offers before getting one that’s accepted. If you have a few good listings, you’ll be assured of a closing now and then. The easiest real estate listing […]
Add understanding to your real estate success toolbox
Your real estate success toolbox is filled with everything from area knowledge, to expertise in negotiating, to skill in writing property descriptions, and much more. If you stop and think about it, you could probably write a long list. Understanding should be on that list. This tool is double-sided. It begins with your understanding of […]
Do you want more real estate listings?
In this hot market, most agents do want more real estate listings. Many agents prefer working with buyers, but that IS a tougher road when there are more buyers than sellers. You may have to write numerous offers before getting an acceptance. A listing, if priced right, present well, and marketed properly, is almost a […]
A real estate resolution for 2021
Do you make New Year’s Resolutions? If so, here’s a good real estate resolution for 2021: Commit to “Working when you work.” “Don’t be fooled by the calendar. There are only as many days in the year as you make use of. One man gets only a week’s value out of a year while another […]
Get out of your real estate comfort zone in 2021
Do you stay in your real estate comfort zone? Do you avoid doing anything that’s a bit scary? If so, you probably aren’t experiencing a great deal of success. You may be plugging along in your real estate comfort zone, serving clients who find you by chance or are referred to you. And – that […]
Educate home buyers for success in a tight market
Unless you’re exclusively a listing agent, it has always been part of your job to educate home buyers. In today’s tight market it can mean the difference between empty pockets or a full wallet. At a time when hopeful home buyers are competing for every listing, you can find yourself writing offer after offer, with […]
Real Estate Expectations are Crucial
Real estate expectations have a huge impact on outcomes, both for you as agents and for your clients. Let’s begin at the beginning, back to when you first decided to become an agent. Were your real estate expectations reasonable, or did you think real estate would be an easy job that would instantly give you […]