Have you ever gone on a listing presentation knowing that the homeowners had already interviewed other real estate agents? If so, you knew you were in danger of sounding like a me too real estate agent when you outlined what you’d do for them. After all, most (good) agents do many of the same things. […]
Can real estate agent advice become outdated?
Do you worry about following outdated real estate agent advice? When someone advises you to read a book by one of the legendary marketing gurus like Claude Hopkins or EugeneSchwartz – or sends you a link to an article written years ago, do you go, read, and see what you can learn? Or – do […]
Get ready for early success in 2020
In just 3 weeks the holiday season will be over. Will you be ready for early success in 2020? For the last couple of weeks I’ve been urging you to keep prospecting so you can stay 3 steps ahead of the agents who have been goofing off since early November. I hope you’re still prospecting […]
The right reasons to turn down real estate clients
Some say you should never turn down real estate clients, but I disagree. The wrong clients can do you harm. The wrong clients can eat up your time, preventing you from working with clients who are right for you. They can also cause you mental and emotional stress, which further impedes your productivity. Before we […]
7 Habits of Successful Real Estate Agents
Do you count yourself among the successful real estate agents in your community? Success is in the eye of the beholder, but for many it hinges on having a good income. If you haven’t quite gotten there – or if you’re there but agree with Joe Vitale when he says “I have all I need; […]
Do you make these real estate marketing mistakes?
Real estate marketing mistakes happen when there’s a disconnect between the marketing you do and the marketing that works. That confusion between facts and myths can cause you to spend both time and money without getting the results you desire. Consider the following statistics and survey results, then decide if you’re on track – or […]
An often overlooked real estate agent success component
You could be doing almost everything right for real estate agent success, yet not quite getting there. You could be: Prospecting for new listings. Capturing buyer leads from your website. Networking, making cold calls, and knocking on doors. Staying in touch with past clients and those in your sphere. Carefully following your market trends. Writing […]
Are you educating your clients about seller safety?
Your sellers may not be aware that offering their home for sale does pose safety risks. Are you talking with them about those risks and giving them a checklist of seller safety measures to follow? So much of seller safety seems like common sense, but… sometimes good sense isn’t so common. For instance, take the […]
Important! Treat your real estate colleagues well
Your reputation with real estate clients is important, and your reputation with real estate colleagues is just as important. Like any small business person, you can’t do it all alone. You must depend upon the good will of others in order to build a thriving business. Think about all the people who help you succeed […]
Increase your share of the real estate market…
Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business. If you’re spending time and money without the results you want, it could be time to make adjustments. […]