You probably tell your listing clients that it is important for their homes to make a positive first impression. Thus you urge them to take care of all the exterior work that lends curb appeal. Whether you are an agent, a lender, a stager, or any other type of service provider, it’s equally important for […]
Two ways your real estate bio can attract prospects
Whether you call it a bio or a profile, your real estate bio can help you attract prospects in two ways. The first is professionally. The second is personally. Professionally, your real estate bio should reveal your niche and show prospects what kind of service they can expect from you. Prospective clients want to know […]
Consistent real estate follow-up – a must for success
Consistent real estate follow-up is one of the keys to success. Without it, there is not much point in bothering with lead generation. And – without it you’ll have little chance of repeat business and referrals from past clients. What does consistent real estate follow-up mean? How often is often enough? What is the best […]
The many faces of real estate lead generation
Real estate lead generation is a task you can’t ignore if you plan to earn a good income as agent – or even as an investor. So where do you / can you get those leads? Let’s look at the many ways. You can: Purchase them Place ads in magazines and newspapers Place ads on […]
Your real estate reputation is worth protecting
Your real estate reputation is and will be one of your most valuable possessions. Therefore, it is worth building and protecting. You actually have two reputations: one with past clients and one with people who are a part of the real estate business. That would include other agents, assistants, lenders, appraisers, inspectors, stagers, photographers, title […]
Real estate listing strategies lead to success
In today’s market, with more buyers than sellers in most markets, you need some real estate listing strategies. Buyers are wonderful, but you might have to write twenty offers before getting one that’s accepted. If you have a few good listings, you’ll be assured of a closing now and then. The easiest real estate listing […]
Add understanding to your real estate success toolbox
Your real estate success toolbox is filled with everything from area knowledge, to expertise in negotiating, to skill in writing property descriptions, and much more. If you stop and think about it, you could probably write a long list. Understanding should be on that list. This tool is double-sided. It begins with your understanding of […]
Do you want more real estate listings?
In this hot market, most agents do want more real estate listings. Many agents prefer working with buyers, but that IS a tougher road when there are more buyers than sellers. You may have to write numerous offers before getting an acceptance. A listing, if priced right, present well, and marketed properly, is almost a […]
A real estate resolution for 2021
Do you make New Year’s Resolutions? If so, here’s a good real estate resolution for 2021: Commit to “Working when you work.” “Don’t be fooled by the calendar. There are only as many days in the year as you make use of. One man gets only a week’s value out of a year while another […]
Get out of your real estate comfort zone in 2021
Do you stay in your real estate comfort zone? Do you avoid doing anything that’s a bit scary? If so, you probably aren’t experiencing a great deal of success. You may be plugging along in your real estate comfort zone, serving clients who find you by chance or are referred to you. And – that […]