If you’re thinking of slowing down from now through January 1, think twice. There really is a holiday home selling season and you might as well be the one doing the selling. Plenty of agents shut down during the holiday home selling season. For all of the 19 years that I was an agent, I […]
Do you suffer from sunk cost fallacy?
Chances are, you either suffer from sunk cost fallacy right now, or you have at some time. What the heck is it? Sunk cost fallacy is a debilitating condition that causes you to keep throwing good money after bad. You know you have it when you… Keep advertising a listing owned by people who: • […]
7 Habits of Successful Real Estate Agents
Do you count yourself among the successful real estate agents in your community? Success is in the eye of the beholder, but for many it hinges on having a good income. If you haven’t quite gotten there – or if you’re there but agree with Joe Vitale when he says “I have all I need; […]
Real estate referrals are golden, but…
Successful agents often say that the bulk of their business comes from real estate referrals, and that’s a good thing. It means their past clients are happy with their work, and that they’ve done a good job of staying in touch. As you’ve probably noticed, I do a lot of nagging about making sure your […]
If you want more real estate closings…
If you want more real estate closings, it all begins with attracting more real estate clients. And, if you’re a listing agent, it also begins with attracting more buyer agents and their clients. What is the key to creating this attraction? Specificity in marketing. Specificity in marketing will lead to more real estate closings in […]
7 Essential Real Estate Success Tools
Did you know – the most essential real estate success tools you can own are those you can’t buy? Every time you turn around there’s someone eager to sell you real estate success tools. They might be full-color brochures, magnetic signs for your car, paid Internet ads, hot leads, or any number of techie toys. […]
Increase your share of the real estate market…
Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business. If you’re spending time and money without the results you want, it could be time to make adjustments. […]
Drip marketing – if it fails, it’s your fault
Drip marketing, also called continuity marketing, is simply the practice of keeping a steady flow of marketing materials going to the same people over and over. You use it with postal mail when farming a geographic territory or when prospecting to a specific set of buyers or sellers. You use it with email when you […]
Sell your real estate services while you sell your listings
Of course you want to sell your listings, but if you want more listings, you must sell your real estate services at the same time. One of the formulas copywriting schools teach is the “4 P’s” method. The P’s stand for Picture, Promise, Proof, and Push. For direct marketers selling products such as diet pills, […]
Use New Listings to Generate More New Listings
“Just Listed” cards inform neighbors of new offerings in hopes of finding a buyer among their friends and family members. Unfortunately, most agents don’t spend the time or money to send them. That’s a shame, because they can do that and so much more. In fact, every new listing can be used to generate more […]