Did you know – there are even more kinds of copywriters than kinds of real estate agents. The overall term “copywriter” encompasses a great many specialties, and only some of them are related to making sales. Copywriters create catalog product descriptions, inserts in prescription medications, instructions that come with your new appliance or technical gizmo, […]
Are you hiding from potential clients?
You are if your website doesn’t reveal your location. Think about this… there’s a couple who has been notified by an employer that one or the other of them is being relocated to your city. One of the first things they will do is go on line and search to see what it will cost […]
Your Real Estate Newsletter
Do you have a real estate newsletter that you regularly send? If not, why not? A newsletter is a “non-threatening” message that can keep you top of mind with past clients and your sphere of influence. By non-threatening, I mean that this is a message that’s not blatantly asking for business or even a referral. […]
Do you make these crucial email mistakes?
Email is fast and convenient, but it’s also scary. Not only can it live virtually forever, it can be forwarded on – and on – and on. That’s why we all need to be careful not to make crucial mistakes when writing to clients, prospective clients, past clients, and any of the other professionals who […]
What will you do to make 2018 a fantastic year?
You’ve been reading plenty of good ideas and been nagged at by many expert naggers (including me) so by now you probably know: What you will continue to do in 2018. What you will drop from your marketing mix in 2018. What new projects, systems, or marketing methods you’ll use to either lower your overhead […]
More mistakes that can destroy your marketing message
When you take the time to write – whether it’s a blog post, a web page, a prospecting letter, or a simple email to a client – you want people to read it. Most copywriting gurus will tell you that the purpose of the headline is to get people to read the first sentence. The […]
Real Estate marketing advice from my waste basket
It all started when I tried to find a particular book on copywriting… I have 5 different book cases and I’m ashamed to say, they haven’t been sorted into any reasonable order. So, I decided I would attempt to do so. In addition to making a good start on putting copywriting books with copywriting books, […]
Help – another agent is prospecting in your farm area!
You’ve got a territory – or you’ve been working on developing a territory – but now there’s another agent or two moving in on you. They’re marketing to “your” homeowners. What should you do? The first impulse might be to “go political” and tear down the competition – but that would not be wise. Years ago, market […]
Ask before you text!
This morning my answering machine gave me a message from a prospective client telling me that he’d sent me some information. I checked my email and no – there was no information from him. So I called to let him know it hadn’t come through. Of course it hadn’t – he’d sent a text message. […]
Content Marketing Isn’t New!
Today everyone seems to be talking about content marketing as if it were a brand new concept, just discovered as the way to reach new customers and build brand recognition. That simply isn’t so. At least two companies were using content marketing in the late 1800’s. Dr. Oetker: In 1891, Dr. August Oetker, working at […]