One of the formulas copywriting schools teach is the “4 P” method. The P’s stand for Picture, Promise, Proof, and Push. For direct marketers selling products such as diet pills, pain relief lotions, etc. this is pretty straight forward. They present a picture of being slender, enjoying a pain free life, etc. They promise that […]
Use New Listings to Generate More New Listings
Traditional “Just Listed” cards inform neighbors of new offerings in hopes of finding a buyer among their friends and family members. If they’re sent at all – and most agents don’t spend the time or money to send them – they’re usually sent by the listing agent. But they can do much more, and NOT […]
4th Quarter Marketing for Real Estate Professionals
The 4th quarter is here – already! In just 3 months, the holidays will be history and we’ll be in January, 2019. What does that mean for you as real estate professional? It means that you have less than 3 months to reach your goals for 2018 – and you’ll need to overcome an age-old […]
Make your real estate marketing copy the best it can be
How can you make your real estate marketing copy the best that it can be? Different methods work for different people, but here’s one that has worked for me – and may work for you as well. The first thing to remember is that in most cases, good real estate copy demands an investment of […]
Marketing Your Real Estate Services – Step #5
Last week we went over the first 4 steps in marketing your real estate services. If you’ve forgotten them, they were: Choose your target audience Determine what is most important to them Decide which of your skills, talents, and personality traits to showcase in order to appeal to them Put it all in writing and/or […]
Do you sometimes feel that Google runs your life?
If you’re a real estate agent – or any other kind of service provider – you need a website. Then you need visitors to that website. Some accomplish that entirely by driving visitors from other places such as Facebook, Twitter, print marketing materials – including prospecting letters and business cards. Others use ads on Google, […]
Fair Housing, Real Estate Marketing, and You
Although the Fair Housing Act (also known as the Civil Rights Act) was signed into law in 1968, making it illegal to discriminate against home buyers or tenants on the basis of race, color, religion, national origin, and gender, we didn’t hear much about it in our area until the late 80’s. My real estate […]
When you need real estate marketing copy, choose a real estate copywriter
Did you know – there are even more kinds of copywriters than kinds of real estate agents. The overall term “copywriter” encompasses a great many specialties, and only some of them are related to making sales. Copywriters create catalog product descriptions, inserts in prescription medications, instructions that come with your new appliance or technical gizmo, […]
Are you hiding from potential clients?
You are if your website doesn’t reveal your location. Think about this… there’s a couple who has been notified by an employer that one or the other of them is being relocated to your city. One of the first things they will do is go on line and search to see what it will cost […]
Your Real Estate Newsletter
Do you have a real estate newsletter that you regularly send? If not, why not? A newsletter is a “non-threatening” message that can keep you top of mind with past clients and your sphere of influence. By non-threatening, I mean that this is a message that’s not blatantly asking for business or even a referral. […]