Your job title and even your broker might lead you to believe that you’re selling real estate, but that really isn’t so. While you do help people transfer ownership of homes and other properties, you’re selling far more. Stop and think about it. First, you’re selling your services – which means you’re selling yourself. You’re […]
Is your real estate business awake – or in hibernation?
That rotten virus threw a major kink in your real estate business when all of a sudden you either couldn’t list or show homes at all, or could do so only when using extensive precautionary measures. How have you and your real estate business reacted to the crisis? Some agents went into hiding – and […]
Get ready for early success in 2020
In just 3 weeks the holiday season will be over. Will you be ready for early success in 2020? For the last couple of weeks I’ve been urging you to keep prospecting so you can stay 3 steps ahead of the agents who have been goofing off since early November. I hope you’re still prospecting […]
Keep Marketing in December for 2020 Sales!
It can sometimes feel like a waste of time to keep marketing in December, but it’s not. All those listing and/or buyer leads you’ve been working on may seem to have vanished. And of course, some of them have – at least temporarily. In addition, the agents and others that you want to contact may […]
The Holiday Home Selling Season is Here!
If you’re thinking of slowing down from now through January 1, think twice. There really is a holiday home selling season and you might as well be the one doing the selling. Plenty of agents shut down during the holiday home selling season. For all of the 19 years that I was an agent, I […]
Do you suffer from sunk cost fallacy?
Chances are, you either suffer from sunk cost fallacy right now, or you have at some time. What the heck is it? Sunk cost fallacy is a debilitating condition that causes you to keep throwing good money after bad. You know you have it when you… Keep advertising a listing owned by people who: • […]
7 Habits of Successful Real Estate Agents
Do you count yourself among the successful real estate agents in your community? Success is in the eye of the beholder, but for many it hinges on having a good income. If you haven’t quite gotten there – or if you’re there but agree with Joe Vitale when he says “I have all I need; […]
Real estate referrals are golden, but…
Successful agents often say that the bulk of their business comes from real estate referrals, and that’s a good thing. It means their past clients are happy with their work, and that they’ve done a good job of staying in touch. As you’ve probably noticed, I do a lot of nagging about making sure your […]
If you want more real estate closings…
If you want more real estate closings, it all begins with attracting more real estate clients. And, if you’re a listing agent, it also begins with attracting more buyer agents and their clients. What is the key to creating this attraction? Specificity in marketing. Specificity in marketing will lead to more real estate closings in […]
7 Essential Real Estate Success Tools
Did you know – the most essential real estate success tools you can own are those you can’t buy? Every time you turn around there’s someone eager to sell you real estate success tools. They might be full-color brochures, magnetic signs for your car, paid Internet ads, hot leads, or any number of techie toys. […]