Have you put your real estate website to work for you? Is it promoting you as the expert in your neighborhood or niche? If not, isn’t it time for it to quit sitting there and get to work? Yes, I know. Before it can work for you, you have to work for it. Too bad […]
Under Served Real Estate Niches – Opportunity for you?
Generalists have the most competition. As long as you remain a real estate generalist, you’ll be competing for clients with nearly every other agent in your marketing area. Your challenge will be to capture prospects’ attention, then somehow make yourself stand out as THE one who will serve them best. That’s why so many agent […]
How to choose your real estate niche
First – Why should you choose a niche? Why not serve everyone? Because having a niche is a smart business move. Unless you’re working in such a small community that one niche, or even two, would not support you, having a niche and becoming known for your expertise is a sure path to success. You […]
Dump the fear – and choose a niche!
Fear can keep you from pursuing a real estate activity that can bring you boundless success. What’s that activity? Choosing and developing a real estate niche. I firmly believe that anyone working in a highly populated area needs a niche. And yet, many agents I speak with are afraid to take that step because they […]