Will your newsletter be powerful or powerless? It all depends on the content. I’m not a fan of pre-written newsletters, distributed by your franchise and sent out with no personal information. Perhaps a few people read them, but they’re nothing to look forward to. What should you put in a newsletter? Here’s a short list […]
Real Estate Marketing Word Usage – Perspective vs. prospective
Here’s a common word usage error that can throw a huge stop sign in the middle of your real estate marketing message: the use of “perspective” when you mean “prospective.” Just to clarify… Perspective is a noun with a Latin root meaning “look through” or “perceive,” and all the meanings of perspective have something to […]