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Generation Z is coming. Should you begin preparing for them?

October 2, 2019 by Marte Cliff

Generation Z buyers are on the way

Depending on which report you read, generation Z consists of people between the age of 7 and 22 or 23. They seem a bit young to start being the focus of your marketing efforts. However, according to this article,  (Scroll down – you don’t have to download anything), “Hundreds of thousands have already purchased their […]

Filed Under: real estate success strategies Tagged With: real estate promotion

A real estate newsletter can be a powerful tool – or not

February 18, 2017 by Marte Cliff

relax this long holiday weekend

Will your newsletter be powerful or powerless? It all depends on the content. I’m not a fan of pre-written newsletters, distributed by your franchise and sent out with no personal information. Perhaps a few people read them, but they’re nothing to look forward to. What should you put in a newsletter? Here’s a short list […]

Filed Under: real estate self-promotion Tagged With: real estate promotion, real estate self promotion, real estate success

Real Estate Marketing Word Usage – Perspective vs. prospective

October 7, 2016 by Marte Cliff

Here’s a common word usage error that can throw a huge stop sign in the middle of your real estate marketing message: the use of “perspective” when you mean “prospective.” Just to clarify… Perspective is a noun with a Latin root meaning “look through” or “perceive,” and all the meanings of perspective have something to […]

Filed Under: real estate grammar, real estate self-promotion, real estate word choices Tagged With: real estate grammar, real estate promotion, real estate word usage

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479