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Could COVID Movers be your next source of clients?

September 30, 2020 by Marte Cliff

We may find that the pandemic has created a large group of buyers and sellers who hadn’t even considered moving at this time last year. I call them the COVID movers. Employees once wanted – needed – homes within a short commute to the workplace. Now, many of those employees are working remotely from home, […]

Filed Under: real estate lead generation Tagged With: real estate prospecting

Will this direct response marketing tactic work for real estate?

July 27, 2020 by Marte Cliff

For decades, direct marketers have used a tried and true tactic to generate response. It’s simple, effective, and moves prospects a step closer to becoming customers. That tactic is the “Business reply card.” Generally included with a packet of information, it urges the prospect to fill out the card, check a box or two, and […]

Filed Under: real estate success strategies, Uncategorized Tagged With: real estate prospecting

Is your real estate business awake – or in hibernation?

May 5, 2020 by Marte Cliff

That rotten virus threw a major kink in your real estate business when all of a sudden you either couldn’t list or show homes at all, or could do so only when using extensive precautionary measures. How have you and your real estate business reacted to the crisis? Some agents went into hiding – and […]

Filed Under: real estate success strategies Tagged With: real estate marketing, real estate prospecting

A new real estate niche for you to consider?

April 24, 2020 by Marte Cliff

Would you like to pursue a new real estate niche that leads to fast closings? When an agent called to ask me if I would write a set of letters for a new real estate niche he wanted to pursue, I agreed, but thought it would have little appeal. Now, however, I’m reconsidering. Perhaps this […]

Filed Under: real estate success strategies Tagged With: real estate prospecting

Trust your instincts in marketing your real estate services

April 14, 2020 by Marte Cliff

Today’s message is for new agents – and for long-time agents who my be thinking there’s a better way to market their real estate services. If that’s you, I expect you’re reading and researching, thinking that you’ll find a good idea you haven’t tried. And you might. Good ideas for marketing real estate services do […]

Filed Under: real estate marketing Tagged With: real estate prospecting

More real estate homework – work with your contact lists

April 7, 2020 by Marte Cliff

Do you keep your contact lists religiously up-to-date? Do you have every prospect in their proper place? Do you add every new contact? Do you move people from “prospects” to “past clients” when their transactions close? If you keep your contact lists up to date, give yourself a gold star! If you haven’t been keeping […]

Filed Under: real estate success strategies Tagged With: COVID-19, real estate prospecting

Is there one prospecting method that works for everyone?

October 15, 2019 by Marte Cliff

some agents won't spend money

It sounds crazy, but I believe the answer is yes, there is one prospecting method that works for everyone. For the most part, I believe every agent should follow his or her own path – choosing a niche or a neighborhood to prospect. However, unless you work exclusively with buyers or prefer only to work […]

Filed Under: real estate self-promotion Tagged With: real estate prospecting, real estate prospecting letters

7 Habits of Successful Real Estate Agents

July 31, 2019 by Marte Cliff

make yourself valuable when you return calls promptly

Do you count yourself among the successful real estate agents in your community? Success is in the eye of the beholder, but for many it hinges on having a good income. If you haven’t quite gotten there – or if you’re there but agree with Joe Vitale when he says “I have all I need; […]

Filed Under: real estate success strategies Tagged With: real estate best practices, real estate marketing, real estate prospecting, real estate self promotion

Summer is busy, so automate your marketing

June 25, 2019 by Marte Cliff

fill your real estate client pipeline now

“I’m so busy” might sound like a good excuse to postpone marketing for the summer, but… … you know what will happen if you stop. Your pipeline will empty out. Then you’ll wake up some morning in the fall and realize that you have no listings and no buyers searching for homes. You’ll be unemployed […]

Filed Under: real estate marketing Tagged With: real estate lead generation, real estate prospecting

Real estate referrals are golden, but…

May 13, 2019 by Marte Cliff

Get more real estate referrals when you give seniors they service they want

Successful agents often say that the bulk of their business comes from real estate referrals, and that’s a good thing. It means their past clients are happy with their work, and that they’ve done a good job of staying in touch. As you’ve probably noticed, I do a lot of nagging about making sure your […]

Filed Under: real estate referrals Tagged With: real estate marketing, real estate prospecting, real estate self promotion

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