Are you looking forward to a prosperous fall and winter season – or are you worried because your real estate client pipeline is not yet full? It’s never fun when you can’t look forward and see money coming in, but it’s even worse during the holiday season, when you want to buy gifts, entertain, or […]
Real estate listing strategies lead to success
In today’s market, with more buyers than sellers in most markets, you need some real estate listing strategies. Buyers are wonderful, but you might have to write twenty offers before getting one that’s accepted. If you have a few good listings, you’ll be assured of a closing now and then. The easiest real estate listing […]
Could COVID Movers be your next source of clients?
We may find that the pandemic has created a large group of buyers and sellers who hadn’t even considered moving at this time last year. I call them the COVID movers. Employees once wanted – needed – homes within a short commute to the workplace. Now, many of those employees are working remotely from home, […]
Will this direct response marketing tactic work for real estate?
For decades, direct marketers have used a tried and true tactic to generate response. It’s simple, effective, and moves prospects a step closer to becoming customers. That tactic is the “Business reply card.” Generally included with a packet of information, it urges the prospect to fill out the card, check a box or two, and […]
A new real estate niche for you to consider?
Would you like to pursue a new real estate niche that leads to fast closings? When an agent called to ask me if I would write a set of letters for a new real estate niche he wanted to pursue, I agreed, but thought it would have little appeal. Now, however, I’m reconsidering. Perhaps this […]
Trust your instincts in marketing your real estate services
Today’s message is for new agents – and for long-time agents who my be thinking there’s a better way to market their real estate services. If that’s you, I expect you’re reading and researching, thinking that you’ll find a good idea you haven’t tried. And you might. Good ideas for marketing real estate services do […]
More real estate homework – work with your contact lists
Do you keep your contact lists religiously up-to-date? Do you have every prospect in their proper place? Do you add every new contact? Do you move people from “prospects” to “past clients” when their transactions close? If you keep your contact lists up to date, give yourself a gold star! If you haven’t been keeping […]
Is there one prospecting method that works for everyone?
It sounds crazy, but I believe the answer is yes, there is one prospecting method that works for everyone. For the most part, I believe every agent should follow his or her own path – choosing a niche or a neighborhood to prospect. However, unless you work exclusively with buyers or prefer only to work […]
7 Habits of Successful Real Estate Agents
Do you count yourself among the successful real estate agents in your community? Success is in the eye of the beholder, but for many it hinges on having a good income. If you haven’t quite gotten there – or if you’re there but agree with Joe Vitale when he says “I have all I need; […]
Summer is busy, so automate your marketing
“I’m so busy” might sound like a good excuse to postpone marketing for the summer, but… … you know what will happen if you stop. Your pipeline will empty out. Then you’ll wake up some morning in the fall and realize that you have no listings and no buyers searching for homes. You’ll be unemployed […]