If you’re a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that you’re now an agent. Your first thought might be “My sphere of influence? I don’t have any influence!” I know that’s what I thought the first time I heard […]
Help – another agent is prospecting in your farm area!
You’ve got a territory – or you’ve been working on developing a territory – but now there’s another agent or two moving in on you. They’re marketing to “your” homeowners. What should you do? The first impulse might be to “go political” and tear down the competition – but that would not be wise. Years ago, market […]
The Allure of Expired Listings…
It’s an old adage in real estate that it’s beneficial to be the second or even third listing agent. Sellers have experienced disappointment and are looking for a solution. That means they just might be more open to taking your advice when it comes to: Price Presentation Showing availability Getting out of the house during […]
Real Estate Marketing – Automate for Consistent Marketing
Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence […]
Write to individuals, not crowds
How many times have you gotten a letter from a real estate agent (or any other marketer) that was addressed to “Dear Homeowner?” If you get many real estate letters, you’ve probably seen several like that. Then, to make matters worse, the letter will go on to use phrases such as “people like you” or […]
Real Estate Agents – Are you reaching out to FSBO sellers?
…or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?” Because they’re trying to sell without the aid of a real estate agent, you might think they don’t want to hear from you. And you’d be right about some of them. But not all. Some of them may be trying […]
Who Lists a House in December? Who Buys One?
Now is not the time to slow down… Who lists a house in December? A seller who is serious about getting that house sold. Who buys a house in December? A buyer who needs to find a new home. And that’s good news for those agents who choose to keep working in the month when many […]
Listing or Selling to Senior Citizens. First, drop the stereotype
The term “senior citizen” means different things to different people. And the fact is, many who technically fall into that category do not describe themselves that way at all! NAR has courses for dealing with folks who are “over 50.” But to think everyone who has attained the half century mark is alike is simply […]
Why Effective Sales Letters Never Begin With “I”
Good sales letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What […]
Prospecting to FSBO Sellers
Most homeowners trying to sell by owner really do need your help, they just don’t realize it yet. At first, they think going the FSBO route will save them money – and that it will be easy. You, as a professional real estate agent, know better. But you can’t just insult those FSBO sellers by […]