“I’m so busy” might sound like a good excuse to postpone marketing for the summer, but… … you know what will happen if you stop. Your pipeline will empty out. Then you’ll wake up some morning in the fall and realize that you have no listings and no buyers searching for homes. You’ll be unemployed […]
Real estate referrals are golden, but…
Successful agents often say that the bulk of their business comes from real estate referrals, and that’s a good thing. It means their past clients are happy with their work, and that they’ve done a good job of staying in touch. As you’ve probably noticed, I do a lot of nagging about making sure your […]
The secrets to irresistible real estate marketing.
When you received your real estate license, did anyone tell you that one of your most important tasks would be marketing? It is. without it, you’ll have no business! And since you have plenty of competition, it’s in your best interests to learn the secrets to irresistible real estate marketing. In real estate, marketing is […]
7 Essential Real Estate Success Tools
Did you know – the most essential real estate success tools you can own are those you can’t buy? Every time you turn around there’s someone eager to sell you real estate success tools. They might be full-color brochures, magnetic signs for your car, paid Internet ads, hot leads, or any number of techie toys. […]
Innovative Real Estate Marketing Methods
Real estate marketing has two sides: The side that markets your listings and the side that markets your services so you can get more listings and/or serve more buyers. Both are important. In many areas today agents are focused more on the self-promotion side of real estate marketing, simply because there is a shortage of […]
Will your January sizzle or fizzle?
Will January be a productive month for you, or will you spend your time trying to re-start your real estate business? Unless you already have your pipeline filled with referral clients who beat a steady path to your door, or with people who responded to your ongoing prospecting efforts, it will all depend upon what […]
Will you Flourish or Flop? Tips for year-end productivity
A strong finish to the current year will equal a strong beginning to the new one. We’re less than 2 months from 2019. What you do in those 2 months will determine whether you’ll flourish or flop, both now and in the new year. Perhaps you’ve had a great year in real estate and have […]
How to Manage Hundreds of Internet Buyer Leads
Agents tell me that thanks to search functions, they have hundreds of internet buyer leads to manage. Their systems may be automatically sending those buyers information on new listings, but they feel that isn’t good enough. After all, if those buyers have been exploring several sites, it may be the same information other agents are […]
How new real estate agents can get listings
Quite often, new real estate agents begin by working with buyers, but nearly everyone wants to have some listings as well, so how do you go about getting them? Start developing your own geographic territory. Choose a neighborhood you know and like, then do the research to learn whether the turnover there is enough to […]
5 Rules for writing prospecting letters to homeowners
Your real estate prospecting letters can bring good results, or they can do nothing at all. It all depends upon whether you follow these five rules or writing prospecting letters. Rule #1 for writing ANY letters – Never, ever begin with “I” or “We.” It’s your prospecting letter, but it’s not about you. If you […]