You’ve got a territory – or you’ve been working on developing a territory – but now there’s another agent or two moving in on you. They’re marketing to “your” homeowners. What should you do? The first impulse might be to “go political” and tear down the competition – but that would not be wise. Years ago, market […]
It’s an old adage in real estate that it’s beneficial to be the second or even third listing agent. Sellers have experienced disappointment and are looking for a solution. That means they just might be more open to taking your advice when it comes to: Price Presentation Showing availability Getting out of the house during […]
Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence […]
How many times have you gotten a letter from a real estate agent (or any other marketer) that was addressed to “Dear Homeowner?
…or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?
Now is not the time to slow down… Who lists a house in December? A seller who is serious about getting that house sold. Who buys a house in December? A buyer who needs to find a new home. And that’s good news for those agents who choose to keep working in the month when many […]
The term “senior citizen
Good sales letters never begin with “I
Most homeowners trying to sell by owner really do need your help, they just don’t realize it yet. At first, they think going the FSBO route will save them money – and that it will be easy. You, as a professional real estate agent, know better. But you can’t just insult those FSBO sellers by […]
Enclose a reply envelope… If you hope that your prospective client will reply via postal mail, enclose a reply envelope in your mailing. If he or she has to go hunt for an envelope and address it, your chances of a reply are pretty slim. So make it easy. Step #2: stamp that envelope. You […]